Purpose Worldwide

Premium TV advertising has long been out of reach for nonprofits. On Televisionation: Talk Back, Kris Johns discusses how AdGood's GenAI Ad Manager helped a Maryland youth soccer club launch its TV debut. itvt.com/televisionatio…

Rob Walch, VP of Podcast Relations at Captivate & DAX US, is bringing "Yes, That Marketing Advice for Your Podcast is BS" to Podcast Movement NYC. Current or aspiring podcaster? Cast your vote by July 21 here: podcastmovement.fider.io/posts/50/yes-t…

Sports fans aren't just watching the game anymore. They're watching with a second screen in hand. In @emarketer, @stackadapt's Matthieu Minaud discusses how Guess Fragrances and @triplelifthq reached NFL fans beyond the biggest stage. Read here: emarketer.com/content/how-gu…

Marketers have become experts at measuring attention. But are they designing for it? Big Happy CEO Jonathan Frohlinger explores why creative drives 50% of brand impact in his latest @ANAmarketers byline: ana.net/miccontent/sho…

@AdtechGod Happy Wednesday @AdtechGod !

COMMENT BELOW SO ADTECH X KNOWS YOU ARE HERE! Children of AdTech please follow those who comment so we can get this mofo cranking again!

Is attention really disappearing, or are consumers becoming more selective? In a new @podnews byline, Brian Conlan, President of DAX US, argues attention hasn't vanished, consumers are simply raising the bar for what earns it. Read more: podnews.net/article/attent…

Back-to-school is one of retail's most competitive marketing moments. In a new @TotalRetail byline, Big Happy CRO Gabby Stoller explains why dynamic creative is replacing one-size-fits-all campaigns. Read more: mytotalretail.com/article/why-ba…

Nonprofits deserve the same reach as major brands. On The CMO Whisperer, AdGood Founder & CEO Kris Johns shares how AI, donated premium CTV inventory, and affordable campaigns are helping charities reach more people. Listen: youtube.com/watch?v=gNLbRJ…

Mobile gaming reaches billions of players, yet captures less than 5% of digital ad spend. In a @MediaPost article, @PubMatic and @zynga announce a partnership to help brands unlock the channel's full potential. mediapost.com/publications/a…

Is Connected TV news a missed opportunity? @ANAmarketers spotlights @wurlctv research showing 1 in 3 FAST news scenes are brand safe, while news delivers up to a 77% lift in brand recall. Read more: ana.net/miccontent/sho…

In a new @MarketingBrew feature, @tv_scientific by Pinterest launched its Certified Measurement Partner Program, giving advertisers more flexibility in how they measure CTV performance. Read more: marketingbrew.com/stories/tvscie…

Premium CTV can deliver measurable results for nonprofits. In a new @ANAmarketers article, AdGood CEO & Founder Kris Johns shares how a campaign with the YMCA of Metropolitan Dallas drove a 300% ROAS and stronger brand engagement. ana.net/miccontent/sho…

Creative is one of the biggest drivers of performance. In a new @TheDrum article, Jason Fairchild, CEO of @tv_scientific by Pinterest, explains how AI is helping optimize creative for Performance TV. Read more: thedrum.com/news/performan…

He explains how AdGood turns unused publisher inventory into affordable media for nonprofits, combining premium CTV placements, targeting and creative tools to help causes expand their reach. Tune in to the full episode: upnextpodcast.com/episodes/417

In a recent UpNext Podcast episode with Gabriella Mirabelli, Kris Johns, CEO and founder of AdGood, shares how the nonprofit is making CTV more accessible for organizations of all sizes.

He explains how DAX is helping advertisers scale beyond the industry's biggest platforms by combining fragmented inventory with stronger measurement, giving brands greater confidence in the outcomes their audio campaigns deliver. Read the full piece: adexchanger.com/audio/why-meas…

In a new @adexchanger article, Brian Conlan, President of DAX US, discusses why measurement is key to unlocking the full potential of digital audio advertising.

Read the full piece: adammendler.com/blog/what-lead…

Briggs highlights that successful AI transformation requires organizations to redesign processes around AI while maintaining focus on intended value, as Matos encourages organizations to develop AI capabilities with a focus on solving well-defined business problems.

In a new @adammendler article, Rex Briggs, Chief AI Officer at @Claritas2_0, and Marco Matos, Co-founder & CEO at Adora, share insight on what leaders need to know about AI in 2026.