Purpose Worldwide

The campaign used AI agents to plan and execute media end to end, delivering 5.5x greater cost efficiency, a 40% lift in impressions and a 98% video completion rate. Read the full piece: mediapost.com/publications/a…

In a new @MediaPost article, @PubMatic shares results from a fully autonomous campaign powered by its AgenticOS platform.

Mike Schabel of @KisweVideo on the new economics of local sports As the cable bundle fades, teams are shifting to a direct-to-fan model. His latest in @TVTechnology explores the rise of the “twofer” approach blending linear + streaming. Read more: tvtechnology.com/insights/opini…

A recent article by @Digiday's @sammbradley highlights how agentic media buying is quickly shifting from experimentation to real-world impact, and @PubMatic is helping lead that transformation. Read more here: digiday.com/media-buying/b…

Mutinex is welcoming former TransUnion SVP Mike Finnerty as its incoming U.S. President. According to Finnerty, embracing an MMM-first approach is key to helping brands navigate today’s fragmented media landscape. Read more here: adexchanger.com/measurement/mm…

Read more @Digiday: digiday.com/marketing/bran…

@ZEFRinc is the first third-party vendor to receive MRC accreditation for content-level brand safety — analyzing actual content, not just domains. In a world of AI-generated media and deepfakes, brand safety is moving from compliance mode to insight mode.

Read more on @Adweek: adweek.com/adweek-wire/ch…

Chalice AI has partnered with @LiveRamp to bring Growth Scored Audiences into LiveRamp’s ecosystem. Rather than lookalike segments, Chalice assigns a growth score to every U.S. household based on predicted business impact, with early deployments showing ~20% KPI lift.

He shares how CMOs can cut through fragmented data and use faster, clearer measurement to understand what actually drives growth and connects marketing performance to the P&L. Tune in to the full episode: advertisingweek.com/beyond-last-cl…

In a new episode of the Modern Marketing and Measurement from @advertisingweek, Henry Innis, Co-Founder and CEO of Mutinex, joins the podcast to discuss why marketers must move beyond last-click attribution.

Congratulations to Brittany Slattery, @OpenAPTV CMO, on your win at last night’s Convergent TV Awards! Honoring the leaders shaping the future of CTV, this award highlights a select group of industry leaders and innovators like Brittany who are redefining the industry.

“It’s a pivotal moment for marketers to think differently, ditch siloed, quantity first approaches, & refocus on value.” For @MediaPost, Ryan Warren of @WeAreRazorfish shares how connected experiences can rebuild consumer trust. Read more: mediapost.com/publications/a…

Today we're igniting a new era for the WNBA in Portland! 🔥🏀 We are thrilled to announce a partnership with @theportlandfire to power their new direct-to-consumer streaming platform, launching in time for the team's inaugural season. Building on Kiswe's mission to connect fans directly to the teams they love, the Fire's D2C platform will provide unprecedented access to ​live games, exclusive bonus content, and innovative fan experiences for basketball fans in the Portland market. Read the full announcement here: fire.wnba.com/news/portland-…

The Portland Fire are expanding regional access with a new broadcast home on Gray Media’s Fox 12 Plus while launching a direct-to-consumer streaming platform powered by @KisweVideo. Read more: sportsbusinessjournal.com/Articles/2026/…

Read the full piece: advertisingweek.com/ai-transformat…

He argues that while platform-led “AI-in-a-box” tools sound easy and efficient, they often come at the cost of transparency and control, whereas agencies that build AI on clear, standardized data can stay independent and create lasting advantage.

Writing for @advertisingweek, David Levy, CEO of @OpenAPTV, explores how AI transformation is poised to disrupt the agency model, and what agencies must do to stay in control.

Vantage CSO Drew Cashmore joins the ATM Video Series to talk building retail media, from early Walmart e-commerce days to scaling a global business. He shares lessons on orchestration, practical AI, and the power of networks. Tune in: atm.media/drew-cashmore?…

Del Rio shares perspective on how brands can build relevance and impact around global sporting events without relying solely on badge access, focusing instead on authenticity, community connection, and long-term brand equity. Read the full piece: thedrum.com/news/to-buy-or…

Mentioned in @TheDrum, Maria Del Rio of DNA Vibe weighs in on whether brands need official rights to win big moments like the World Cup.