Achilles

IF YOU REALLY UNDERSTAND WHAT I'M ABOUT TO SAY YOU'LL MAKE A LOT MORE MONEY THROUGH DMs (doesn't apply to cold DMs, and a B2B approach will be slightly different and more direct) whenever someone likes your post, comments, or follows you, it is a signal that they're interested in something you're doing unless they just want your attention and a follow back or something so that's when you show up and DM them now before you DM and start a conversation, you have to keep a few things in mind: 1) pitching right away or too fast can ONLY work if the timing is perfect, so it leaves money on the table unless you mostly care about volume 2) almost everything important happens on an unconscious level so you can lose the prospect by accidentally doing something that unconsciously shows them you don't give a shit and don't wanna help but just wanna make money 3) don't act needy and show them you care more about helping them than they care about solving their problem or reaching a destination. try to ALWAYS make sure they care more about solving their problem than you working with them 4) people have short attention spans. the reason tiktok has so much success is that it gives those emotional spikes that get people addicted, so don't be boring (ISN'T ALWAYS TRUE. IT DEPENDS ON HOW MUCH IMPACT YOUR CONTENT HAS. IF YOU'RE TALKING WITH ALEX HORMOZI NO MATTER HOW BORING HE IS YOU'LL STILL LISTEN) now, if you wanna make your chances as high as possible, you have to make sure none of those things happen so let's get to them one by one... 1) TIMING IS ONE OF THE MOST IMPORTANT COMPONENTS (IF NOT THE MOST IMPORTANT) first you wanna send a conversation starter you can send something very simple or something that also shows your character for example: hey looks like I earned your follow. curious what made check out my profile? hey appreciate you liking my post. what about it caught your attention? hey appreciate you leaving a comment. did you figure out being the best way to deal with ? a funny gif saying what's up or something you could say anything that's low friction and doesn't make the prospect invest too much time, emotion, or effort into their response something that doesn't scream "HEY BRO I'M HERE TO SELL YOU SOMETHING" (NOTE: not saying a more direct approach can't work, but TIMING HAS TO BE PERFECT for it to work and usually it isn't) now keep in mind that many people won't respond either because they were never meant to become buyers or because they're silent buyers silent buyers will be following you for a long time, never leave a comment or like a post, and then suddenly one day they'll either DM you or buy a product you have attached to your profile 2) ONCE THEY RESPOND MIRROR THEM AND TALK TO THEM ON AN UNCONSCIOUS LEVEL what do I mean by mirror them? there are many types of prospects some people like talking and opening up right away some people feel like they're very important and special, so they'll play hard to get, or they just don't trust easily some people wanna talk but are shy and aren't used to having these kinds of conversations, so you'll need to make them open up and depending on what they reply with, it'll be hard or easy to lead them to a sale for example: you: curious, what made you follow me? them: idk you seemed cool the moment they say something like that you already know they might be harder to open up, so you might need to have patience you: appreciate that man I mean I'm kinda amazing LOL but tell me, what about me was so cool that you chose me over so many other creators? here you're trying to make them open up a bit while mirroring them and showing character that's what the first message is they said you're cool and you're SHOWING YOU GIVE A SHIT ABOUT WHAT THEY SAID AND YOU'RE NOT INTERROGATING THEM and at the same time you're SLIGHTLY increasing the energy and unconsciously making them more likely to give a longer answer where they talk more and explain a few things now once you keep the conversation going, you wanna do the same lead them towards something you can offer a solution to BUT mirror them at the same time for example at some point they could say: "yeah I wanna lose weight for a long time and really want to commit to it but now I'm on vacation and it's kinda hard" the fact they mentioned they're on vacation is important to them so if you go: "I see, and what's been your biggest obstacle when trying to get rid of this weight?" it's as if you're unconsciously saying: "I really don't care you're on vacation" NOTE: not saying it won't work. I'm saying it lowers your chances, and it's all about getting your chances as high as possible so it would be better to say something like: "that's so cool man where are you at? I was in Thailand a few months ago and it was so amazing I even lost 10 pounds while being on vacation" not the best example. it seems kinda scripted but still, that's you unconsciously saying: "I give a shit about you" BUT... when mirroring, you also have to make sure you don't end up yapping too much because you might lose the whole point mirror, but always lead them towards something at the same time 3) BE PUSHY WITHOUT BEING PUSHY you've reached a point where you pitch a call or a product without even having a sales call and they go: "appreciate it, I'll think about it and get back to you later" you go: "for sure man no worries. can you just tell me what you wanna think about? I thought you wanted to make a change" for sure man no worries (lowering the guard) can you just tell me what you wanna think about? (trying to find the objection) I thought you wanted to make a change (unconsciously calling them out and saying they don't wanna change and will stay exactly where they are) ask the right questions, KEEP PUSHING WITHOUT MAKING IT SEEM NEEDY OR GREEDY, and make them feel like they reached the conclusion themselves and last but not least... 4) IF IT FITS YOUR CHARACTER, GIVE THEM EMOTIONAL SPIKES (the same way TikTok does) THROUGH JOKES AND SAYING SOMETHING THEY DON'T EXPECT you don't have to do anything too crazy (tho crazy stuff can work like magic because it's so unexpected) even what I said earlier when the guy said "idk you're kinda cool" and I went "appreciate that I mean I'm kinda amazing LOL" can work just do something that fits your character and don't blindly copy paste ANYTHING I said word for word, both cos it might not fit your character and cos I just spent 4 hours researching on reddit and my brain is kinda fried at the moment, so I'm not giving the best examples and those jokes also fit PERFECTLY when they leave you on seen and trust me... it'll happen many times, but don't get discouraged when it does for example, you were mid conversation and they just never replied You could go: speechless? LOL did you pass out? are you alive? you could say ANYTHING that fits your character and gives them that small emotional spike they crave while making them crack a quick smirk because this way you associate the interaction with you with a positive feeling or by the way, now that I remembered, another smart thing to do when following up is politely calling them out IF you had gotten to a point where they mentioned a problem they have or a destination they wanna reach for example: "hey, are you no longer interested in ?" this way you're calling them out and politely saying: "hey, are you gonna stay fat?" so they're very likely not only to respond but to be kinda ready, with some warm up, for a sale do with this information as you please P.S. another very important thing that matters is calling out deep level problems they have and making them imagine things while mirroring them they could go: "yeah I wanna lose weight. my clothes barely fit anymore." you go: "I get that man. so how would you feel if you had to start looking for some of your old clothes because they fit you again 2 months from now?" P.P.S. those can all be considered manipulation tactics, and they are. we are humans and we are moved by manipulation even when you're walking down the street happy and you see a friend of yours sad, you might end up feeling sad too, so your friend influenced you without even realizing it. you could call that a form of manipulation, but it wasn't intentional there's a difference between manipulation and deception what you sell matters and if you want lifetime value and wanna be ethical, you'll have to deliver. otherwise your clients will always churn and you'll constantly have to chase new clients so please, don't sell bullshit that scams people out of their hard earned money make a positive impact P.P.P.S. this comes from $440K generated through DMs for creators in different niches. not from preaching stuff I've heard or read online if you think I'm talking bullshit, ignore it makes no difference to me I got nothing to sell you anyway LOL

@MercureCopy the worst ones are the guys who write an entire email to build up to a 10 minute youtube video, just for the actual answer to be something they could've easily said in the very last sentence of the email special place in hell for those people

Big time voice note hater here. Got one this morning that nearly finished me off. (this turns into a Copy lesson, I’m not just venting) It was 2 minutes long. It could just have been one sentence. I can’t be the only one who feels a little spike of dread when that bar code shows up on WhatsApp. Especially when it opens with the line these people ALWAYS open with… “I’ll just send a voice note, it’s easier.” Easier for who? Because it sure wasn’t easier for me. Now I’m holding my phone to my ear while this guy thinks out loud at me for 2 minutes straight. I get everything I didn’t ask for: the “umms,” “wait, what was I saying,” long pauses, IRL distractions... And when it finally ends, he sounds all satisfied, like he really told me something, while I’m still wondering what it is exactly he wanted to say in the first place. And that is where this turns into a Copy lesson. Because the voice note was easier FOR HIM, so he sent it and dumped the hard part on me. He didn’t have to think. I did. He just talked. I had to untangle what he meant. And I know a lot of people do the same thing when they write Copy. They write whatever is easiest to write. They don’t trim it, they don’t sharpen it, they just sort of empty their brain onto the page and hit publish. And every confusing sentence they leave in there does the same thing my voice note friend did… It takes the work they couldn’t be bothered to do and dumps it on the reader. Who, by the way, just wanted to understand something. And now he’s got homework. This is the one rule I care about more than any other rule in Copywriting. I call it DNCT. It stands for Do Not Confuse Them. And it states that, whatever you write, your reader HAS TO get it instantly. And he has to get it without stopping, without rereading, without thinking. The second he has to work to get what you meant, you risk losing him. Good Copy involves doing the opposite. YOU take the tough part and you keep it on your plate, where it belongs. YOU sort out your point before you write it. YOU cut the words that were just you clearing your throat. YOU call a cat a cat, not a “specimen of the feline species.” YOU make it effortless to read, which is anything but effortless to pull off. So before you hit send on anything, read it back and ask… Did I make this easy for me, or easy for him?

@igorbark those two attitudes contribute to a state of high energy and when you're in that high energy state, performing at your best becomes way easier

Two attitudes: I deserve better and I am capable of more. Remember them;

real, i'm experiencing a similar situation right now i've done so many different things over the years that i'm stuck on which positioning to pick here on X i'm heading out on a trip across croatia, italy, and slovenia in a few days to completely recharge, so hopefully the answer hits me somewhere out there

I refused to post anything yesterday. Weeks of research. Dozens of conversations. I wanted my positioning upgrade to be perfect. Which was funny. Because "perfect" is usually the first sign I'm about to disappear down a rabbit hole. And that's exactly what happened. I skipped family dinners. Skipped workouts. (Yes, my leg workout too. My legs matter) Every day became: One more conversation. One more profile. One more note. One more "I think I'm onto something." Until yesterday. My brain just...Stopped. No thoughts. No desire to post. No desire to DM. No desire to optimize another sentence. Just....Nothing. I stared at my laptop for an hour. Then closed it. So, I Took a nap. When I woke up, I didn't open X. Didn't open Instagram. Didn't check notifications. I went downstairs and had dinner with my family. And somewhere between the food and the conversation, something hit me. For weeks, I've been researching people whose businesses can't run without them. Then I accidentally spent three weeks building my own version of the same problem. Different activity. Same trap. Funny how that works. You stare at a problem long enough... Eventually it starts staring back.

@ChadXMindset yeah me too lol

@AchillesThePlug Before I didn’t even remember what I ate. That’s how bad it was.

I started eating meals without any distractions. No phone, no videos, just the food. Digestion improved, I eat slower, and I actually enjoy the meal again.

@igorbark I like those Igor!

@AchillesThePlug Две установки: я достоин лучшего и я способен на большее. Помните о них;

it honestly amazes me that most people's advice on closing clients is: "work for free, get testimonials and use those testimonials to start getting paid" and then these guys act like client acquisition experts i don't wanna sound like an asshole, but here's the thing: aside from the fact that this method is completely overused and makes you seem like a good boy who needs to be petted... ...high value relationships are built on mutual value you see, when one person has the upper hand in a relationship (of any kind), it ends up being toxic the person whose problem you're trying to solve has tried to solve it many times before and it's keeping them awake at night so guess what? if you can control their narrative and offer clarity, they'll have no issues paying you the problem is when you’re a beginner most likely you don’t know how to do that which is why you have to choose the people you learn from VERY carefully and often get scammed before you learn a lesson some of the best things I’ve learned have come through simple email replies to people I respect a good rule of thumb the way I see things is asking yourself: “is this person trying to teach me how to THINK or is he acting as if there is one single solution to everything?” you don't need a testimonial the first copywriting client i closed was a guy from canada, simply by rewriting his website's homepage for $200 i had no testimonials i just controlled the narrative and shaped his thinking in dms doesn't it make you think there's something wrong with this approach when you've already done it but still can't close high value clients? doesn't it make you think there's something wrong with this approach when your dms are flooded with people trying to work for you for free? doesn't it make you think there's something wrong with this approach when people accepting it are usually clients who are either a pain in the ass or people in the same financial situation as you? don't believe 99% of the things you see online don't even believe me when people wanna sell you something they'll often try to make you think that one approach fits everywhere and that's complete bullshit

there isn’t one single answer because every situation is different personally i'm a firm believer in making the economics work in my favor whenever i can the trick is to go somewhere where there is demand but not enough supply try to be one of the few choices your prospect has and offer something tangible don't go too big or you’ll seem like a bullshitter since you have no experience yet, but don't go too small either or it won't cause enough emotion for them to act the way i personally did that was by finding markets other copywriters back then were sleeping on i'd find facebook groups packed with local business owners like plumbers, electricians, or hvac guys, and send a friend request to every one i could find with a website facebook back then wasn't flooded with low quality freelancers unlike now, so most would accept the friend request then i'd immediately dm them with something low friction that starts a conversation and close in dms without a sales call after a while i got bored and got into info products. i wrote for coaches who teach race car drivers how to find sponsors, which is a market i'm pretty sure most people don't even know exists so my point is, the principle I personally used back then was just getting somewhere with high demand and low supply if possible cos that's when the odds are in your favor but even if i wasn't using this principle and was in a market with high competition, offering something for free wouldn't change anything when it comes to your actual offer. if you make the prospect feel like you're a beginner, you're still seen as a risk whether you're free or not so ultimately the solution the way i see things is to have an eye to eye relationship. you need to show the prospect either in dms or on a sales call that you know what you're doing by asking the right questions, offering a perspective when the timing is right, and making that perspective strong enough for them to start having a shift in their beliefs. that makes them start replaying it in their own head until they feel like the next logical move is trusting you

@AchillesThePlug I would ask you this question, How does someone with no experience and expertise get their first client then?

2 days ago I went to the cinema to watch a movie about a shy guy who wanted a girl, bought some sort of magical wood he could break in half to make a wish come true, and the girl ended up being the craziest chick I've ever seen on my way there, I started thinking about how I randomly chose to treat myself to a movie and it felt like nothing... it's something I can afford without a second thought my mind then randomly took me back 3 to 4 years ago when I was dating a girl and didn't even have enough money to buy her a coffee she didn't mind, she was a good girl, and I was too proud to ask anyone for money, but a relative figured it out and gave me 5 euros just so I could take her out for a coffee one day those 5 euros were enough to make me feel a bit relieved, and now I don't even have to think twice about spending money on small things like that it made me realize how blessed I am to randomly watch a movie whenever I want, eat good food I enjoy, and go out with my friends whenever I want... to do stuff that feels like nothing once you're out of the trenches and at that exact moment, that's when it hit me you see, after a certain point, more money is just an addiction you keep feeding if you can't be happy with 10K a month, you won't be happy with 1M a month I've been addicted to many things, and trust me... there is no bigger addiction than stacking up cash, counting it every day when you wake up, and telling yourself: "I gotta make more" what Leo said in Wolf of Wall Street about money being the ultimate addiction is so real more is never enough and you end up in a loop that never ends highly successful people deep down have traumas they never healed, are insecure, and have an inner voice they'll never be able to shut down, which will always keep them sad

@abonyi_maryann anything good in fiction

What book should I read if I want to get better at storytelling?

@LoganTGott that's rude

“Why can't I just post content myself?” Because you have no idea what you're doing and won't find time

@borekbruhh real it's an excuse for not facing your insecurities

"women are a distraction" only applies if you're a simp or gay since January i been single for 5 months. no women contact cuz I wanted to "focus on the grind" i literally made the least money and fell into a 1 month long depression in this time period now I got a chick seeing her literally daily. and somehow I not only work more, but im making more money and Im overall more focused and productive im a firm believer that being happy will bring better results in anything you're trying to achieve. its all energy. having women in your life is essential for hormones. sex is healthy. women are inspirational. and even tho most incels say the opposite - the ROI is worth it

@originbio @scottmelker ofc it is, which is why someone prone to bullshit should limit it as much as possible everyone has their own weaknesses

@AchillesThePlug @scottmelker Addiction is weakness.

I don’t drink anymore, but the notion that alcohol has no single benefit is insane. Some of the best times of my life would never have happened without it. You can pretend being sober is as fun as drinking but… it’s not. Life is meant to be lived.

@danwestworld Every time bro sees a fat person approaching

7 types of people i can't stand: - complainers - fat people - people who drag others down (especially these) - arrogant know-it-alls - people who sit in a cafe for hours without ordering anything - extremely talented but lazy - cowards no hate. but don't talk to me.

you heavily underestimate how lazy most of your competition is and how hard working a small part of it is

@JohnLeFevre the next years are gonna be very weird… that’s what every generation says about the next one, but things are changing faster than ever, and you can see how little mental resilience most young people have (including my generation - ppl in their mid twenties)

I don’t care that Gen Z doesn’t drink, drive, or date anymore. I care that they’re the first generation raised without ever learning actual risk/reward. Degenerate gambling apps and meme stocks aren’t character-building. They’re just simulated risk with none of the real consequences that used to forge men.

@BowTiedYukon yeah lol when you have no results you’ll look like a dumb mf doing it all for nothing when you get results they’ll remind you how lucky u are which is ultimately why you should do it for yourself and not to prove others wrong

In the beginning they’ll ask why you work so hard Why you get up so early Why you stay late Why you’re sacrificing your time Once your work starts to pay off the questions change to You are lucky Had help Or “cheated” If they admit your success was earned it would force them to confront their excuses They will discredit your results before they acknowledge the price you paid to achieve them

@b_winzer most ppl online have a degree in capping

a guy with a few hundredthousand followers just slid into my dms and the outreach was genuinely one of the worst i have ever seen this dude posts daily about how to write good dms he preaches personalization and trust and all of that and then sends me something that reads like chatgpt had a stroke no clarity on what he does no reason to trust him no idea what he is actually selling just buzzwords stitched together hoping something lands and here is the wild part he is a web designer he sent this to another web designer so not only is the dm bad he did zero research on who he was even talking to this is the thing that kills me about outreach advice online the people giving it are not always doing it 200k+ followers does not mean the fundamentals are there it just means the content worked actual client acquisition is a different game entirely and if your dm can be sent to literally anyone without changing a single word it isnt a dm anymore

@imfat LMFAO

quit your job bet on yourself chase your passion it's how i went from $150k a year to checking my bank account before ordering food