Activate HQ

THIS. An authentic connection to the brand and authentic content from the influencer are keys to success in influencer marketing. #creatoreconomy #influencermarketing

1/4 CREATIVITY:  Creators are creative! “Creator Content is Now King(™)” as we have found it performs 5X better than agency-produced social media ads.

@leximaida shares that creators value a creative call more than a simple brief. It leads to both more effective content and a more efficient process. It also saves time (and a lot of emails) as it ultimately shortens the creative process collaboration and reviews.

@leximaida shares that creators value a creative call more than a simple brief. It leads to both more effective content and a more efficient process. It also saves time (and a lot of emails) as it ultimately shortens the creative process collaboration and reviews.

We are excited to announce an ongoing series from our Co-Founder and Chief Purpose Officer, @leximaida , and her team on influencer management and operations best practices. The first topic is how to properly plan for success by aligning on purpose, goals, and projections.👇

We love creativity. We love having fun. So, we absolutely love having fun being creative. #influencermarketing #creative

We are grateful to work with so many purpose driven brands and organizations, and inspiring leaders like @SLThomas of the leading women's organization, Ultraviolet. Partners + Purpose + People = ☝ 👏 Exceptional Performance

👇Harvard University’s Ash Center for Democratic Governance and Innovation study helps validate that celebrity influencer involvement leads to increased civic participation. 👏 ash.harvard.edu/resources/cele…

Time is running out - patients need YOUR HELP NOW! The Red Cross needs urgent help to replenish the blood supply. Your donation can save lives. Find your nearest blood drive at redcrossblood.org/giveblood. #NationalBloodShortage #GiveBlood #AmericanRedCross @RedCross

Congratulations to @UniversalPics Twisters on a huge opening weekend! We are so proud to have played a role in their partnership with the @RedCross, encouraging audiences to be a force for good and give blood to support disaster relief.

Our process uses both science (data) and art (content creation) to develop, execute and optimize influencer campaigns. We create, test, and learn (via audience panel testing) and then invest in paid advertisements to amplify the most persuasive content.

All 👀 on Senator Vance...we thought it would be insightful to look at his social footprint to assess his follower data by gender, age, ethnicity, top states and social media engagement performance.

At Activate HQ, diversity, equity, and inclusion are at the heart of everything we do. We are proud to have team members who are part of the LGBTQ community, and whose experiences and perspectives enrich our creative process and drive our success. 🌈

Activate is honored to be recognized on the Short List for the 2024 @theimawards for “Best Cause-Led Campaign” and “Most Effective Collaboration or Partnership” for our work with the @redcross and PEANUTS® (@Snoopy)! #InfluencerMarketing #InfluencerMarketingAwards

We're proud and honored to be working with the @RedCross to raise awareness of the expanded eligibility requirements for donating blood 🩸 🎥: @TheMaxisms and @andres___camilo #AmericanRedCrossPartner #giveblood

Activate's CEO, @earlsa, shares his views on TikTok and the presidential election in @JonVanian CNBC article. Let us know your thoughts. Will Trump join TikTok? Biden says he'll ban TikTok if Congress passes bill, but he's campaigning on it until then cnb.cx/3TqIUxi

Sending best wishes to the @americanfiction @MGM team at the 96th @TheAcademy. As the talented creator @taylorcassidyj shared, @cordjefferson & American Fiction are inspiring her to "push boundaries" and be thoughtful when sharing stories in the media. #partner #americanfiction

Next stop... 1 Billion impressions! ‼️ #billionimpressions #influencermarketing

Congratulations to the cast and crew of #AmericanFiction on their 5 Academy Award nominations, including Best Picture, Best Actor (Jeffrey Wright), Best Supporting Actor (Sterling K. Brown), Best Adapted Screenplay (Cord Jefferson), & Best Original Score (Laura Karpman) #partner

@cordjefferson's "American Fiction" starring Jeffrey Wright is creating award buzz. From Best Picture, Best Director, Best Actor in a Leading Role, Adapted Screenplay & more… Check out Jihan's review for more and get your popcorn out. #partner #americanfiction #goldenglobes