Adsy - Content Marketing Platform

@Moz Thanks for spotting Eddie the Owl 🦉! He’s been loving the #MozCon energy, meeting so many awesome people, and hanging out with his new buddy Roger 🤖✨ Hope you enjoy the fanny packs 🎁

Have you spotted the @Adsy_Com owl hanging out with Roger today? If you do, be sure to ask for a quick pic! And thanks to the team for the handy fanny packs spotted at everyone's seat after the first break. 🎁 Curious what they have to offer? Check them out at adsy.com #MozCon

🦉🗽 WOW! Eddie the Owl is at MozCon New York today! Adsy is sponsoring one of the biggest SEO&digital marketing events of the year @Moz, and Eddie came ready. We're here to show how smart content marketing can actually move the needle! The speaker lineup today is awesome: ⭐️ Willow Mack @willowmack (General Manager at Moz) ⭐️ Crystal Carter (Wix) @CrystalontheWeb ⭐️ Eric Siu (Single Grain) @ericosiu ⭐️ Tom Capper (Moz) @THCapper And many other brilliant speakers sharing where SEO and AI search are heading. 🎉 We're especially excited about one name in particular: Mike King @VeryWellVersed, Founder & CEO at iPullRank -our amazing guest on AdsyTalks 🎙️ You can watch the full episode with him on our YouTube channel! 😍 And look who Eddie already found! It's famous Roger MozBot! These two are already the best duo of the conference. Great things happen when smart minds and a wise, cute owl show up together. #mozcon #Adsy #SEO #EddieTheOwl #ContentMarketing

🎉 We're thrilled to share that Adsy is a finalist for the 2026 Content Marketing Awards in the Best Use of Content Marketing: Large category! 🏆 Together with our partner Fello (Tech Marketing Agency), we delivered a case study on doubling organic growth through native content. This recognition reflects the power of teamwork, a strategic approach to content marketing, and our belief that great content truly drives business results 💪 Huge thanks to the Fello team for the collaboration and trust. Together we showed that organic growth can be scaled systematically. Fingers crossed for the results! 🤞 #adsy_com #ContentMarketing #Awards2026 #OrganicGrowth #SEO

A few more memories from SEO Estonia 🇪🇪 It was an unforgettable few days, and this is our last dose of it before we move on to the next event. 🔥Day 3 energy, from the stage to the crowd, packed workshops, good conversations that went longer than planned, and finally putting faces to names we'd only seen on stage. So many small moments, and together they made this trip one we won't forget anytime soon. Swipe through for a look behind the scenes 👀 #SEOEstonia #adsy_com #SEOCommunity

🔥 3 days. 1 country. And honestly, too much happened to fit into one post 🇪🇪 That was SEO Estonia. Here's a quick recap of how our three days went. We started with workshops: hands-on practice, real cases, and our team asking questions right there in the room. Then came the VIP lunch, where the best conversations happen without a microphone, just people talking around a table. We connected with peers in the industry, met speakers face-to-face rather than just watching them from the audience, and even squeezed in a few short interviews. More on that soon 👀 ⚡️The main takeaway: the sessions are only part of the event. The real value is in the conversations that happen between them. So proud of our team: everyone was fully in it from day one to the last, asked great questions, and made the most of every moment to connect. More coming soon! Stay tuned 🎤 @aleyda @GregGifford @kylebot1997 #SEOEstonia #Adsy #SEOCommunity

Day 1 at SEO Estonia is wrapped, and what a day it was! 🇪🇪🔥 From the first session to the last conversation in the hallway, today was packed with insights, fresh ideas, and genuinely great people. Proud to be here as Golden Sponsor, surrounded by some of the sharpest minds in SEO right now. A huge thank you to the SEO Estonia team for putting together such a well-organized, inspiring event. The energy today was something special, and it clearly took a lot of behind-the-scenes work to make it happen. 🙌 Our team is already full of ideas to bring home, and we're just getting started. More insights, more conversations, and speaker interviews! All coming soon 👇 #SEOEstonia #Adsy_com #Day1Recap

🌍 Adsy at SEO Estonia 2026! 🇪🇪 We're thrilled to be an official sponsor of SEO Estonia — and our team is on the ground in Tallinn right now! 🎉 It's day 1 of two amazing days at Creative HUB Tallinn. So far it's been packed with insights on SEO, AI search, and the future of content — amazing speakers, great conversations, new connections 💛 If you're here too, come say hi 👋 Let's talk SEO, link building, and everything in between. Stay tuned for more updates from the conference 📲 #Adsy #SEOEstonia #AISearch #Tallinn #LinkBuilding

🤯ChatGPT cites small, spammy websites more often than Google ever did. That's one of the findings Thomas Peham, co-founder of Otterly AI, shared on the new Adsy Talks episode, right before telling us about a client whose ChatGPT brand sentiment got wrecked by a single Reddit comment and one outdated competitor page. 📉No rankings dropped. No traffic lost. Just an AI quietly repeating the wrong story to everyone who asked. Three things worth checking today: 🔹 Search your brand name on ChatGPT and Google's AI Overview — read what it actually says 🔹 Trace the sources it cites. You'll likely find at least one you've never seen before 🔹 Don't assume "no traffic impact" means "no impact" — brand perception moves before referral traffic does 🎧 New episode is LIVE here: bit.ly/44TeyZ7

🇪🇪Mission: SEO Estonia The name's Owl. Eddie The Owl🦉 Today, SEO Estonia kicks off, and this year we're proud to be a Golden Sponsor! Being part of an event like this is always a pleasure. Doing it Bond-style makes it even better 🍸 At the conference, you'll be able to meet part of our team in person: 🔹 Vladimir Yaroshenko — CTO, keeping Adsy's code running smoothly and moving forward. 🔹 Nikolay Marchenko — CMO and the person behind Adsy's marketing strategy. 🔹 Сonstantin Onyshchenko — our CPO, always happy to talk product, features, and what's coming next. 🔹 Anthony Fedosenko — Head of Customer Experience and the familiar voice behind Adsy Talks. 🔹 Daniil Denchik — Head of SEO, who knows exactly what works in modern SEO. Spotting them will be easy: just look for the owl on the t-shirt. That's our signature, no cover needed 😉 See you today at SEO Estonia. The mission begins! #SEOEstonia #adsy_com #SEO #DigitalMarketing #LinkBuilding

@Namangargaeo Nice point!

@Adsy_Com Splitting it into 5 jobs is a good way to frame it. Most teams still have one person doing all 5 badly instead of realizing citation building and answer optimization need totally different skills than classic ranking work.

😉SEO as you knew it is dead. It is split into 5 different jobs, and most marketers are still optimizing for only one of them. Here's what changed: 🔹SEO (Search Engine Optimization) means rankings. Keywords, links, and technical structure are still the foundation, but no longer the whole game. →Tip: stop chasing volume, chase intent clusters. Audit monthly, refresh quarterly. 🔹 AEO (Answer Engine Optimization) means answers. Google's AI Overview and featured snippets answer the question before anyone clicks. You can rank #1 and still get zero visitors. → Tip: answer the core question in 40-60 words and structure content for "People Also Ask." 🔹GEO (Generative Engine Optimization) means AI citations. ChatGPT, Perplexity, and Gemini don't rank pages — they recommend sources. → Tip: make your content entity-rich and fact-dense enough that AI models cite you directly. 🔹 AIO (AI Optimization) means training data. This is the long game: existing inside the model's permanent memory. → Tip: keep your brand messaging identical everywhere — Wikipedia, GitHub, industry databases. Contradictions kill trust. 🔹SXO (Search Experience Optimization) means conversions. You can win visibility everywhere above and still lose if the page itself doesn't convert. Tip: mobile-first isn't optional anymore, and every CTA should feel inevitable, inserted. ⚠️Miss one of these, and traffic disappears without warning! Which one are you still missing? 👇 #SEO #AEO #GEO #AIO #SXO #DigitalMarketing #SearchEngineOptimization #MarketingTips #AIMarketing #ContentStrategy #adsy_com

@adcrookes @tompeham @otterlyAI Our team will check this and come back with a reply shortly.

🔥Reddit is the most cited source across AI search answers. YouTube just became #2, and grew faster than almost anyone predicted. Is your brand anywhere in that picture? For the new episode of Adsy Talks, we talked to Thomas Peham @tompeham, co-founder of @otterlyAI, about what's actually driving AI visibility in 2026. A few things that stood out: 🔹AI search behaves like a brand and PR channel, not a traditional SEO channel. 🔹 Companies are getting flagged by AI for outdated contact info, pricing, and product descriptions they forgot were even still live on their site. 🔹 The gap between how a brand describes itself and how the internet (and AI) describes it is often the real visibility problem. If your team is still reporting only on rankings and click-through rate, this episode is worth 45 minutes of your time. 🎧 New episode LIVE today. Watch it now: bit.ly/4f1hI1s

Happy Independence Day! 🇺🇸 Freedom creates opportunity. Opportunity fuels growth. And growth is built on trust, authority, and the right connections. 🔗That's why we believe the future is built link by link. While you're celebrating and taking a well-deserved break, your content marketing and link building campaigns keep running smoothly and successfully with Adsy 💫 🎆 Wishing everyone a bright, bold, and opportunity-filled 4th of July! #IndependenceDay #4thOfJuly #HappyIndependenceDay #adsy #LinkBuilding #ContentMarketing #SEO #BuiltLinkByLink

😲Is zero-click search really killing websites? Not according to Rand Fishkin. In the newest Adsy Talks, the co-founder of Moz and creator of SparkToro challenges one of the biggest myths in SEO: 👉 Your website isn't becoming less important. What's changing is how its value is created.Instead of thinking only about traffic, think about becoming the source that AI systems, search engines, and people trust and reference. That's a much bigger opportunity than chasing every click. 🎧 Watch the full episode: bit.ly/4vfnClT #SEO #AIsearch #ZeroClick #SearchMarketing #AdsyTalks #ContentStrategy

⚡️AI is changing search, and the data is clearer than most marketers realize. 🤯 Only 8% of users now click a traditional search result when an AI Overview appears vs. 15% without one. Meanwhile, 60% of searches end without the user visiting another site at all (Pew Research Center, Bain & Company) Sounds like bad news for traffic. But here's the twist: when AI does send visitors your way, they convert. AI-referred shoppers spend 53% more per visit and convert at a 54% higher rate than regular traffic (Adobe). 💫 It means that visibility matters more than clicks. If AI tools aren't citing your brand, mentioning you, or pulling from your content, you're invisible in the exact moment someone's deciding what to buy or trust. Getting cited by AI starts the same way it always has: being present on the sites, publications, and communities AI models actually pull from. That's the part most brands are still ignoring. 📖 We break this down in more detail in our new article: bit.ly/445zEDi #SEO #AIsearch #GEO #SearchMarketing #ContentStrategy #DigitalMarketing #adsy_com #AIO #SearchTrends2026

@ritikm_query When your theme is Back to the Future, you don't do things halfway 😀🚗🔥

@Adsy_Com delorean at an seo afterparty is a choice

🔥 We went Back to the Future at The MasterMinders Afterparty! And yes, the DeLorean was there 😉 But the real magic was the people. An evening full of energy, genuine conversations, and some of the brightest minds in SEO all in one room. The kind of networking that actually stays with you long after the night is over 🎉 We're proud to have been the sponsors of such an incredible evening and to be part of a community that keeps pushing SEO forward 🙌 A huge thank you to @TheMMinders and @Kasra_Dash for bringing it all together, and to everyone who joined us that night. You made it truly unforgettable. 💙 We're looking forward to seeing you at the next events and will be happy to help you enhance your SEO strategy via Adsy tools. @MadsSingers @KorayGubur @james_dooley @Scottkeever @DeanSignori #adsy_com #themasterminders #SEO #SEOstrategy #DigitalMarketing