Varun Kundra

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Varun Kundra

Varun Kundra

@varunkundra

Co-founder @Aftersell (acq. by Rokt) 📈💸 • Lessons from generating $1B+ for ecommerce merchants

NYC 🇺🇸 Katılım Ocak 2013
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Varun Kundra
Varun Kundra@varunkundra·
ANNOUNCEMENT: Rokt has just paid out over $1 BILLION to brands. Rokt is a money printing button: Click enable and add up to 10% more profit. RT + comment "Rokt" and I'll send you a FREE Profit Gap Agent.
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John Hu
John Hu@JayHoovy·
Introducing Stanley: The first AI Head of Content that will help you grow your following. Stanley works just like a real employee: text him and he’ll create, edit, and strategize viral content across X, LinkedIn, and Instagram. Making viral content is hard. It requires deep research, deep platform understanding, and knowing what’s culturally relevant at that exact minute. When you ask ChatGPT to “write a social post” it doesn’t know what good content looks like, it’s not actively consuming content, and it doesn’t understand you. This is why the output is slop. Stanley solves this. First Stanley deeply understands your unique voice and writing style (and doesn’t include AI language like em dashes and “it’s not x it’s y”) Then he plugs into your day-to-day (your Slack, Notion, Calendar, Granola) and proactively suggests viral posts for you based off the most interesting things happening in your life. All you need to do is voice note him your thoughts, and Stanley optimizes and then schedules a post across all platforms. Example: Last week I asked ChatGPT "what happened on X" and got a generic summary. I asked Stanley the same thing and he told me about @JensenHuang's first post on X and the viral Deny’s comment. That’s because Stanley has a team of specialized agents that are always on. One agent researches viral posts through the X API. One studies your voice. One doom scrolls X, LinkedIn, and Instagram. 2 months ago we released Stanley in beta to 100 social media power users like @chasepassiveincome, @jayyanginspires, @MitcheIl, and @iampascio who’ve used Stanley in their daily content process. Engagement rates increased by >50% for the average beta tester. (in fact you’ve probably engaged w/ Stanley posts without realizing) Posting content has genuinely changed my life for the better: it’s helped me raise millions of $, landed me my first customers, and attracted the very best employees. Stan wouldn’t be a $40M ARR business without Content. Stanley is our attempt at democratizing that. Our mission is to help any Entrepreneur tell their story, so we'd love for you to try Stanley for free here: getstanley.ai One more thing.. You can see a glimpse of Stanley’s power in the comments below. Drop a reply and Stanley will analyze your X content right now. It'll pull your posts, study your voice, and tell you what's working and what's not. Each reply costs us abt ~$1 in tokens. Go abuse it. (Thank you VC’s.) FYI: This post and launch video were written 100% w/ the help of Stanley (how’d he do?) See Stanley work below 👇
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Armon Shokravi
Armon Shokravi@Armon_Sho·
We’ve been locked in this quarter. Might be our biggest quarter of shipping yet at @Aftersell. Here’s what we shipped: → MCP integration → VSLs in Post-purchase upsell → Subscription upgrade Post-purchase → Cart A/B testing → Refreshed dashboard v2 → Guided funnel builder → AftersellQL → Custom report builder → Strategies (new targeting rules) → Ads product with guaranteed 4x ROAS What are we missing? What would help you drive more RPV?
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Varun Kundra
Varun Kundra@varunkundra·
@thechrismeade Excited to be part of the community man! Congrats on buiding something special - honored to have played a very small role in the story
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Alexa Kilroy
Alexa Kilroy@AlexaKilroy·
So, I took a tumble and now my ankle/foot is out of commission. I'm on crutches & ice + compression rotations all day. Just caught up on House of the Dragon (started at S1). What should I watch next?
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Varun Kundra
Varun Kundra@varunkundra·
Thank you for the pre-flight coffee @Wealthsimple! And thank you for leading the way for Canadian tech alongside Shopify 🇨🇦❤️
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Varun Kundra
Varun Kundra@varunkundra·
The Shopify ecosystem is truly one of a kind. In awe seeing my co-founder @Armon_Sho and @aftersell get a shoutout on stage by @atleeclark Grateful for everything, @ShopifyDevs @harleyf @tobi
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Armon Shokravi@Armon_Sho

When I was a kid, I found @Shopify and it CHANGED my life... 16 yrs old: Affiliate for several Shopify stores 17 yrs old: Started my first store on Shopify 18 yrs old: Crossed 1m rev/year on Shopify 19 yrs old: Built first Shopify App, Aftersell 20 yrs old: Passed 1000 active merchants 21 yrs old: Hired our first team member 22 yrs old: Passed 1m ARR on Aftersell 23 yrs old: Aftersell acquired by Rokt 24 yrs old: Crossed over 10m ARR 25 yrs old: Road to 100m ARR Forever grateful for the platform, ecosystem, and builders who made this possible 🙏 Thank you @tobi and @harleyf

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Nik Sharma
Nik Sharma@mrsharma·
Alright I’m restarting this Slack group… I started this group called Ecom-operators ~5 years ago and it came to be ~100 people from brands we all know and love Great place to really just tackle problems together (chargebacks, vendor selection, headwinds in ad platforms, etc) and everyone’s required to participate or get booted This morning I killed the old Sharma Brands® slack account, so the whole channel sadly died I’m gonna restart it. DM me if you want in **You must have a slack premium account to join a shared space
Samuel Marcus N - King of Butt Wipes!@1_of_S

wahh wahh wahh

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Varun Kundra retweetledi
Abdurahim
Abdurahim@abdushodmonov·
I’m stuck in Miami trying to NYC. If anyone else is also stuck let me know I’m trying to get a jet
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Varun Kundra
Varun Kundra@varunkundra·
🚀 Private 8-Figure Ecom Dinner in NYC This Saturday I’m hosting a dinner with @abdushodmonov (Primal Queen) this Saturday the 18th. 12 people max. Already have 400M+ GMV in the room. Limited spots - comment or DM to attend. We’re going all out 🔥
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Kenny Hanson
Kenny Hanson@kennyhanson·
Your marketing mentors marketing mentor
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Jeremiah Prummer
Jeremiah Prummer@JeremiahPrummer·
After six years of running @KnoCommerce and a year and a half as CEO of @StampedHQ, my time at both businesses has come to an end. When @piersonkrass brought me in to build KNO in 2020, I couldn't have imagined where the journey would lead. We took a prototype to product-market fit in just 18 months before joining the Tiny ecosystem. Today, KNO has grown into one of the leaders in our space, powering hundreds of millions of question responses each year for brands representing nearly $30B in GMV. Last year, Tiny asked me to take over Stamped alongside KNO. I wanted to answer the question, "Can I be a professional CEO, not just an entrepreneur?" So I said yes. It ended up being the most challenging chapter of my career, and one I'm incredibly proud of. I'm especially thankful for the partnership of @sarah_wissel and @kelsey_burdett, and for the resilience of the entire Stamped team. The work you've done speaks for itself, and I can't wait to see what you’ll accomplish next. I could go on forever (and in some ways I probably will on my podcast 😂), but for now I just want to say thank you. Pierson, thank you for your friendship over the last 12+ years, and for constantly taking chances on me and giving me opportunities. Jordan, @PerssonAC, and @ecomelise, thank you for bringing me into the WeCommerce + Tiny ecosystem and giving me the opportunity to turn a dream into reality. To the KNO OGs: Kevin, Landon, @jaimeviera05, @Bbruhis, @steeze_0, Oswaldo, Louise, @Tina_Donati, @EmmettNaughton, Zach, Vladimir and Seán, thank you for helping build KNO into what it is today. (And Bar & Steven, thanks for covering my lack of salesmanship. 😂) Kelsey, Sarah, Emelie, Marcel, and the entire Stamped team, thank you for making the last year unforgettable. @awilkinson and @_Sparling_, thank you for creating the ecosystem that made these last four years possible. As for me, I don't have any plans just yet. I'm taking the next 5-6 weeks to recharge with my family before figuring out what comes next. To all the other partners, employees, and customers who were part of this journey: thank you. I wouldn't trade it for anything and if I can do anything for you I am here. 🙏
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Varun Kundra
Varun Kundra@varunkundra·
The @aftersell MCP just told me my upsell conversion rate is 100%. I think I'm the next @Seanfrank Would love to hear about MCP cases (or get better test data than mine lol). Comment below and happy to share early access!
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Jacob Posel
Jacob Posel@jacob_posel·
Who is really good at coordinating viral launches?
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isaac
isaac@theisaacmed·
One of our younger team members has business ambitions and asked me for my top pieces of advice. I wrote him a few paragraphs.
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Cody Plofker
Cody Plofker@codyplof·
I am excited to announce that today is my last day as CEO of @jonesroadbeauty. I have decided to step down from my day-to-day role for a mixture of personal and professional reasons. I am incredibly proud of what we were able to accomplish in around 5 years and never thought in my wildest of dreams we would be here so quickly. This has been an incredible ride and I have learned so much from it. We built a bootstrapped, 9 figure profitable business from my hometown in NJ without any wholesale or Amazon. But I also have to be honest with myself about what I enjoy doing and also what the business needs in its next phase. I know for certain this is the right call. Professionally, I'd rather be building funnels and runnings ads than managing people and dealing with various BS that comes with being CEO. I haven't gotten to do the fun stuff in a while. For Jones Road, I know the business will be better served by an experienced CEO who has a different skillset than mine and a renewed passion for the business. This is 100% my decision and I have no shame in saying that even though I helped us get here, I am not the right person for the next phase. And on a personal level, I've poured almost everything I have into this business. I need time to step back, focus on myself, and enjoy life a little more. I am going to be moving to the board and will remain actively involved as an advisor and board member. I am not sure what's next for me. I'm going to take a bunch of time and not rush into anything. MOPS will continue of course. But I have some ideas and will continue building with AI, might take some consulting opps, and then will ponder if I want to start something of my own or take a role somewhere. Thank you to my team, family, and partners for all of your support. JRB and myself wouldnt be here without you.
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Colin Dougherty
Colin Dougherty@colindougherty·
How @aftersell was acquired by a much bigger company: Aftersell was delivering so much value to clients, but long-term, it felt like there was more value to deliver as part of something bigger. @varunkundra mapped out the industry: - private equity/financial buyers - acqui-hire type buyers - and strategics The huge unlock was talking to someone who had already sold a company to Rokt. That connection made all the difference. "I would recommend that to any founder selling to a much bigger company. It helps a lot when you have a good connection." A reminder that when you're selling, the right relationship can matter more than the pitch.
Varun Kundra@varunkundra

ANNOUNCEMENT: Rokt has just paid out over $1 BILLION to brands. Rokt is a money printing button: Click enable and add up to 10% more profit. RT + comment "Rokt" and I'll send you a FREE Profit Gap Agent.

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Roman Khan
Roman Khan@RomanEcom·
Insane story. Just insane
Invest Like the Best@InvestLikeBest

Rob Wachen was 16 when doctors told him that the bump on his back was stage 4 bone cancer, and that his odds of surviving were under 30%. Surgery meant he would probably live but might never walk again; radiation meant he would keep walking but might not survive. His parents told him the decision was his alone, and he chose surgery. The necrosis analysis came back below the threshold, which meant he needed radiation anyway. One of the only machines in the world that could deliver it was in Boston, so his parents moved there with him while he went through months of treatment in a wheelchair. He spent two years in chemotherapy, surgery, and learning to walk again. Before the diagnosis, he had been running a six-figure business, competing in Taekwondo, and playing semi-professional saxophone. He has said that surviving something like that requires hoping for something, and that he always knew if he got through it, he wanted to do something that mattered. Gavin Uberti's story is stranger in a different way. At 12, he was leading teams in Minecraft to build analog chips, sending precise architecture specs for hundreds of thousands of blocks to group chats. At 17, he got his first job writing high-performance code, and because a 17-year-old cannot sign a legally binding contract, the company skipped the NDA, sat him down, and said, "Gavin, don't share this information." That company sold to Apple for $200 million. The next one he worked at sold to Nvidia. In high school robotics, Gavin and his friend Sanford left their 20-person school team to compete as a two-person unit, on the theory that everyone else split their attention between documentation, outreach, and the robot, and they would only build the robot. At one point they held the world record for the highest score in the competition. The two met at Harvard, where Rob ran Prod, a nonprofit accelerator whose alumni companies, Cursor and Mercor among them, are now worth more than $100 billion combined. When GPT-4 launched with image uploads, Rob dug up a photo of his back from before his diagnosis and asked the model what the bump could be. It answered immediately that it could be a tumor and that he should get an MRI. His doctors had taken six months to reach the same conclusion. While he sat there absorbing that, a notification appeared on his screen telling him he was out of image credits for the day. The models were about to change everything, and the infrastructure to serve them did not exist. Every GPU and TPU running these models had been designed before ChatGPT. Gavin, who had spent a year optimizing AI models to run on GPUs, believed a system built specifically for inference could be radically better. In 2023, they dropped out to build it. They were 21. GPUs can't use all their advertised computing power because they overheat and slow themselves down. Etched developed what they call low voltage inference, running chips at under half the voltage of any other AI chip, borrowing an insight from Bitcoin miners that everyone in the industry insisted couldn't apply to AI. And where Nvidia's chips take 4,000 nanoseconds to send data to each other, Etched built a custom interconnect that cuts that by more than 5x, letting an entire cluster share its memory as a single pool. Mark Ross was the former CTO of Cypress Semiconductor, which sold for $9 billion. When they met him, they were a couple of guys in a dorm room telling a prestigious chip veteran they could be much faster than Nvidia, and he told them what everyone else had: "no, you can't, it will not work." But if they wanted to convince him, they should write a white paper, build a functional simulation, and show him. After a lot of very long nights, they came back with the simulation, and he looked at it and said, "huh, this works." Mark is Etched's full-time CTO. At the end of 2023, they had $15 million in the bank and needed at least $100 million more to finish the chip and build the rack. They wrote a 30-page memo and asked for it, double the largest semiconductor Series A ever raised, and every major investor in the Valley passed immediately. The market was uncertain, they were told, and two 22-year-olds could not build this type of company. Gavin started looking into how hard it would be to go back to Harvard. They called everyone they knew and survived on small checks, a million here, two million there, enough not to run out of money that month, then a five million check, then ten. At a board meeting, they looked at a spreadsheet of soft commits totaling $103 million. When a critical vendor in Bangalore fell a year behind, they shipped a dozen engineers to India for six months, and Gavin lived there for four and a half, running 24-hour development cycles with 12-hour handoffs between continents. When the chips came back and a clock-domain bug threatened to corrupt every result, people quit and called the problem unsolvable. The fix required aligning two clock signals to within 50 trillionths of a second, on every chip, two billion times a second. Gavin solved it in two weeks. They taped out a working chip on their first attempt, the first hardware company founded after ChatGPT to do it, and when silicon came back they had it running inference in a rack in 40 days. A well-known AI chip company took 10 months to do the same. Today Etched has more than 400 people, drawn from Nvidia, Google's TPU team, and Broadcom, and half of them live within five minutes of the office. The company has over $1 billion in customer orders and just raised $800 million. As Rob says, "We're in a new era of intelligence, where the cost of producing intelligence is so dramatically much cheaper than the value of the intelligence, that we are in a many-year, probably many-decade, supply shortage of these tokens." Whoever produces the most tokens, he believes, will be the most valuable company in the world.

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Arthur Querou
Arthur Querou@arthurquerou·
It's official: @Walmart to acquire @vibedotco ! What the Vibe team has built since our inception is phenomenal. Not just an ad platform but a full infrastructure that unlocked real performance on CTV. Joining forces with Walmart, the largest US retailer and second largest US ecommerce retailer as well as Vizio’s ecosystem, will open up endless opportunities for the people we fight for every day: publishers and advertisers. We unlocked Performance TV. Now it's time to make it as big as Search & Social. And we couldn't have dreamed of a better home than Walmart to do so. But if anyone is to be celebrated in this deal, it's our team. Absolute legends. Insane concentration of talent. To be clear though, this is not the finish line for us. It's a massive accelerator for our mission to transform TV advertising forever. We can't wait to join forces with the Walmart and Walmart Connect teams, along with John Furner, Seth Dallaire, Ryan Mayward and so many more brilliant minds. It’s Day 1, 10am. Back to work! - Arthur, a proud future Walmart associate
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