Anthony Kennada
6.8K posts
Anthony Kennada
@akennada
Founder @GoldenhourHQ. Former CMO turned founder. Seminarian.
Katılım Nisan 2009
1.2K Takip Edilen5K Takipçiler
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Anthony Kennada retweetledi
Any list of moats that does not include brand is very wrong.
Brand is not only a moat, it’s one of the only moats getting more powerful - relative to other moats - over time.
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Please don’t cancel me for bringing up age. But we should talk about this.
There’s a conversation going around Silicon Valley that only young, technical twenty-somethings living in San Francisco should be starting companies.
Part of the belief is that this profile of founder is AI-pilled and willing to work 996.
It’s probably not that different from why young men and women are recruited as soldiers, or why most F1 drivers are in their late teens and early twenties. When speed, stamina, and risk tolerance matter, people pattern-match to youth.
And in venture communities, pattern-matching is literally part of the job description.
While this might feel pretty offensive to most of us, we’d be wise to listen to the signals behind the argument.
Here’s what I think is really going on:
Products are being built in completely new ways.
Founders aren’t just writing code anymore. Increasingly, they’re orchestrating systems — agents generating code, tools automating work, and software building itself in the background.
Another argument is that younger entrepreneurs will simply work more hours.
Maybe that’s true. But if writing code is becoming commoditized — and the real leverage comes from architecting systems that build products faster — does age or ZIP code actually matter?
Personally, I think this whole conversation is a bit of a distraction.
The next generation of winners will likely belong to:
• The first movers in a category
• The founders with enough knowledge to rewrite how an industry works
• The teams that can execute technically fast enough to stay one step ahead
One thing that still feels undervalued in company building: wisdom.
And unfortunately for some, wisdom can only be earned the hard way — with time.
It’ll be interesting to see how this plays out.
In the meantime, here’s a photo of me at 22.
Ironically, I’m working harder now.
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Anthony Kennada retweetledi
If this is what yo think a CMO does your business is going to fail
Okara@askOkara
Today we're introducing the world's first AI CMO. Enter your website and it deploys a team of agents to help you get traffic and users. Try it now at okara.ai/cmo
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We've been quietly building the next chapter of Goldenhour.
A new studio.
A new speaker lineup.
A new identity.
A new team.
Even an original theme song.
And while things may look different than before -- the message remains the same:
When anything can be generated, automated, and optimized
It's the most HUMAN brands that will win.
This is Season 2. Join us for the return of the Brand Humanity Show on March 26th.
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Did you catch Lovable’s new brand campaign on Monday?
Another great example of leading AI companies embracing brand humanity.
Here’s what stood out 👇
Lovable joins OpenAI and Anthropic in creating brand moments that focus less on the technology itself and more on the human impact that technology can unlock.
A few things I noticed:
The video is shot with a warm, nostalgic tone. Our hero is on her way to a bookstore when her imagination starts firing — sparked by music from someone’s headphones, concert posters going up, and the rhythmic clicking of a pen.
The idea grows from that moment — in the bookstore, on the commute home, and even walking through the door. How many of us have felt that obsession with a good idea we just can’t stop thinking about?
Finally, our hero gives in. She opens her laptop and builds an app in Lovable to bring the idea to life. As the closing line says: some ideas are too loud to ignore.
At a moment when the global AI conversation swings between optimism and doomerism, Lovable shows that leading with humanity may be the right way to build brand in the age of intelligence.
Bravo to the @Lovable team.
Lovable@Lovable
Some ideas are too loud to ignore.
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Does brand equity decay over time — or can it be rebuilt?
That’s a question I’ve been wrestling with over the past several months.
Last week I announced that I’m starting a new company — and I decided to call it Goldenhour. Surprise!
But honestly, that decision brought up a lot of internal debate.
Because Goldenhour already had a story.
During my time building AudiencePlus, Goldenhour became the highlight of that experience. We hosted a conference in Brooklyn. Executive forums for CMOs in San Francisco.
The mission was simple: help marketing leaders usher in the industry’s next era.
And people responded to it. The brand started to mean something.
But when AudiencePlus shut down, the question became:
Was that the end of Goldenhour too?
The last Goldenhour event was about 18 months ago.
Since then, I’ve kept pieces of the mission alive — a podcast called the Brand Humanity Show, a weekly Goldenhour newsletter, and conversations with leaders trying to understand what marketing becomes in the age of AI.
But when starting a new company, the question came back:
Does brand equity fade with time?
Or can it actually compound if the mission stays intact?
After a lot of thinking, I made the bet that equity is something you build — not something you abandon lightly.
Goldenhour never accumulated negative meaning.
In fact, the opposite happened.
For the people who experienced it, the brand already has a cognitive reference point — a place where marketing leaders gather to understand what comes next.
And the mission in this next chapter hasn’t changed.
We’re still trying to help the industry navigate its next era — especially now as AI reshapes how companies build brand, tell stories, and connect with customers.
So the offerings may be different.
The company will be different.
But the mission behind Goldenhour remains the same.
If anything, it feels like the story was unfinished.
And now we get to continue building it.
Curious how others think about this:
Does brand equity decay with time — or can it be rebuilt?
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Anthony Kennada retweetledi
The most "innovative" marketing strategy in 2026 isn't digital.
It’s analog.
You don't need a Series A budget or a 1,000-person conference to build a real community. You just need to engage the "Whole Human."
If you’re a founder trying to break through the noise, here is the next generation playbook for in-person events from @akennada , the man who turned IRL into a $1 Billion+ exit:
1. Move Beyond the Steak Dinner: Standard networking is boring. Borrow from the consumer world. Think wellness clubs, cold plunges, or "third-wave" coffee meetups.
2. Small is Scalable: High-touch executive forums with 10 people often provide more ROI than a 300-person ballroom.
3. Stop the Sales Pitch: Host conversations about the problems your audience is actually facing, not just your product features.
4. Build Shared Memories: People don't remember slide decks. They remember experiences that "bind" them together.
5. The world is nostalgic for life before the internet. Gen Z is buying flip phones for a reason.
If you want to win, get your CEO out from behind the screen and in front of your customers.
Early. And often.
Watch the full deep dive on how to build a high-impact event strategy here: youtube.com/watch?v=YMQTqT…
YouTube
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@jasonlk do we still think this is true today (at the $1m mark) given the “sea of sameness” that AI is contributing to?
especially if brand = differentiation and distribution
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Brand Marketing:
$1m ARR: Makes Little Sense
$10m ARR: Ok Let’s Do Some
$100m ARR: Most of Marketing
$1B ARR: All of Marketing
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Great post by @OnlyCFO highlighting how companies can survive the SaaS to AI operating model transition. No surprise to see brand (via distribution and trust) as the top two primary moats.
OnlyCFO@OnlyCFO
New post: 5 things SaaS companies should be doing to survive SaaSocalypse -Not all SaaS will be equally disrupted (despite the market thinking it’s all a zero) -Not all companies are adapting (and following these 5 things👇) onlycfo.io/p/how-to-survi…
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As we race towards the commoditization of products (are we there yet?), brand becomes the final and most durable moat in the Intelligence Age.
sandra djajic@TakoTreba
The highest-paying job in tech will soon be marketing.
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I am here for this campaign.
Claude@claudeai
Ads are coming to AI. But not to Claude. Keep thinking.
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