Alex Exum
668 posts

Alex Exum
@Alexum404
Former Marketing Director in eLearning | Tweets about marketing tactics that actually make a difference.





omg.. i’ve seen thousands of scroll animations.. but this one? next-level sorcery




Amie.so quietly dropped their slick animated site for a dead-simple static one. Founders, take note: You don’t NEED a fancy website.


Your offer isn’t bad. Your framing is. Imagine this: You’re selling a $49/month fitness coaching plan. And people aren’t signing up. The instinct is to cut the price, add a free trial, or throw in a meal plan. But maybe the offer isn’t the problem. Maybe it’s how you’re framing it. Try these reframes: • “Spend $49 today, skip $5,000 in future health costs” • “Just $1.63/day to feel strong, energized, and confident again” • “Join 10,000 busy professionals who made time to feel good again” The product didn’t change. The math didn’t change. The story did. Frame your product around the transformation, not the price tag.























