Alina

@SoulsLabs @mcval @Gro3_ Solid take 👍

Going viral once is luck. Going viral again is a system. You can chase reach or you can post, learn, iterate and let “luck” compound over time. @mcval - Co-founder of @Gro3_ - breaks down why consistency + feedback loops matter more than one-off hype, especially if you want to survive more than one cycle in Web3. ▶️ Watch this highlight clip

@Pukecast_VN Nếu có 1 lời khuyên dành cho team DeFi ở Việt Nam, thì bạn nghĩ họ nên ưu tiên điều gì để tạo niềm tin nhanh nhất với user?

@SoulsLabs @gmvn_official Cant waittt🤘

Hanoi is ready to welcome you to GM Vietnam 2025. Souls Lab is ready to guide you through the side quests that actually matter 👀 We're on the ground @gmvn_official with side events that bring the signal, not the noise. They're worth your time - let’s go: 1⃣ Security Mixer: lu.ma/vtnb4ptx by @QuillAudits_AI on July 31. 2⃣ AgentFi Summit 2025: lu.ma/ibobivds by @Loky_AI & @Wach_AI on July 31. 3⃣ Dealflow After Dark: lu.ma/ioq2j6hl by @Twendee_ & @Sales_And_Ads on August 1. 4⃣ Core Connect Global Buildathon IRL Meetup - Hanoi: lu.ma/gxg1ehc8 by @Coredao_Org & @apacdao on August 1. 5⃣ Launching Day: Vietnam Web3 Leaders Fellowship: lu.ma/rfqiim1d by @AlphaTeamAptos, @Aptos, Cloud Ace & @googlecloud on August 1. 6⃣ Web3 Gaming Is ''DEAD'': lu.ma/3jy6fg12 by @Ancient8_gg on August 1. Bookmark these. Pull up 🔥

Plenty of global Web3 brands have their eyes on Vietnam. They see the signs: the growing interest, the tech-savvy users, and the online chatter. It looks like the perfect opportunity to stake a claim. So, they step into this potential market, full of confidence. They roll in with big budgets and bold campaigns. But a few months later? The hype fizzles out. Discord’s a ghost town. Users aren’t sticking. What went wrong then? 1/ Applying an “Asia strategy” to Vietnam It all starts here. Many global brands make the mistake of thinking they can apply their successful strategy from Korea and Japan to Vietnam. Unfortunately, what worked there won’t necessarily work here. In Korea, brands know they can rely on the big players. It’s a top-down culture where working with polished KOLs and hitting the mass media works like magic. In Japan, the strategy is long-term. Brands invest in building emotional arcs and cultivating deep, lasting loyalty over time. But Vietnam? An entirely different story. The market here moves fast, it’s highly practical, and it thrives on peer-driven engagement. It’s not about the flashiest KOLs or the most polished narrative. The users here want to know: How does this project help me earn? What can I build? How does it benefit me, today? If global brands try a slow, top-down approach like in Korea or Japan, they’ll lose. Vietnam has its own pace, its own culture, and its own set of behaviors. And that calls for a strategy tailored to its unique market dynamics. 2/ The top KOL trap When global brands enter a new market, their instinct is almost always the same: Find the biggest names. The million-follower KOLs. The faces with polished visuals, slick numbers, and global appeal. It looks like a safe bet. Influence at scale. But in Vietnam’s Web3 scene, that approach often falls flat. Because here, trust doesn’t come from the top down. It’s earned sideways, through real connections, not follower counts. Vietnam’s crypto communities are tight-knit, hyper-local, and fiercely loyal. They mainly follow the people who’ve stuck with them through the storms: bear markets, rug pulls, regulatory whiplash. Like in 2024, Coin98 Insights conducted a study across thousands of local crypto users. The results were telling. 72% said they rely on community figures when making investment decisions. Not the global influencers. Not the blue-check accounts. But the Telegram mods. The DAO builders. The Discord OGs who’ve been grinding since day one. The most trusted voice in a Vietnamese Web3 community might be someone with no real name. 3/ Ignoring the TikTok power While many global teams are focused on crafting threads on X and running Discord campaigns, something entirely different is unfolding in Vietnam. It’s louder, faster, and far more influential. It’s Tiktok. With over 49 million users in 2024, TikTok is a core part of Vietnamese digital culture. Trends are born here. Even complex Web3 concepts are broken down in under 60 seconds, making it easier for users to engage and understand. Suppose global brands are not showing up on TikTok, in the right format, with localized context, and aligning with the trends that resonate with Vietnamese audiences. In that case, they’re missing the very engine that powers Web3 culture in the country. 4/ Doing everything all at once without a strategy Another mistake we often see with global projects entering Vietnam is trying to be everywhere. There’s no clear strategy, just a rush to get noticed. They begin by booking posts in trading-focused Telegram groups. The price tag is steep, around $600 per post, but the content is often superficial and promotional, not the kind that builds trust or sparks long-term interest. Then, they turn to PR, spending over $1,000 for a single article on big media sites. Add a few offline events or a flashy launch party, and the budget disappears quickly. Unfortunately, none of this guarantees real engagement. Projects end up spending big, but they don’t actually reach the communities that could become their core users. There’s nothing wrong with investing in visibility, but it needs to be part of a well-thought-out strategy. Rather than chasing every possible channel, focus on building a presence where it truly matters. The goal shouldn’t just be awareness, but becoming the top-of-mind product for a specific group of users. And that’s how @SoulsLabs makes its difference. We’re deeply rooted in Vietnam’s market while bringing a global approach to every project. Our strategies are tailored to match your project’s stage and narrative, priotizing what truly drives success, not what looks good on paper. DM us, and even with a modest budget, we’ll help you make a meaningful impact and break through in Vietnam.

The Exclusive Meetup - May 2025 @SoulsLabs is putting together something special - a meetup where Vietnam’s educational KOLs and forward-thinking sponsors collide, not just to network but to unlock exclusive perks: 📣 More authentic exposure for sponsors 💸 Big reward for KOLs Think you should be in the room? DM us to claim your spot. And keep your ear to the ground for more details coming soon

Talken Ecosystem Grant Program is LIVE! 📢 After thoughtful discussions and a successful community vote via the Talken DAO, we’re thrilled to officially launch the Talken Ecosystem Grant Program! This initiative is designed to fund innovative projects that contribute to the expansion and adoption of the Talken ecosystem. ✅ Funding from Talken DAO Treasury ✅ Open to developers, creators & ecosystem partners ✅ Community-driven proposal & voting process 📌 Want to participate? Learn how to apply here: talken-io.medium.com/talken-ecosyst…

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AI x CRYPTO MARKETING: A GAME CHANGER OR JUST A HYPE CYCLE? AI is changing crypto marketing - but is it really a "game-changer," or just another tool in the box? ----------------------------- 🤔 Web2 and Web3 Marketing: What are the differences? Marketing in Web3 is not easy and often even more difficult than Web2 marketing. Why? 👻 Web2 marketing follows a traditional approach: Launch the product first, then market it and retain a community. The product is often developed before reaching users, collecting feedback, and making improvements. 👻 In contrast, Web3 marketing starts with the community. Before the product is even launched, an ecosystem of engaged users is already in place, contributing ideas and feedback early on. Market narrative, product storytelling, and community engagement come first, shaping the product before its official release. This allows Web3 projects to receive early feedback, foster stronger engagement and create a sense of ownership among users. Besides, in Web3 marketing, we can leverage AI to help implement marketing strategies. 🚨 But here’s the challenge: Marketing in Web3 evolves so fast. What worked for Web3 marketing in 2021 is maybe outdated in 2025. ❓ So the question is: How will AI revolutionize Crypto Marketing in the coming years? Let’s dive in.👇👇 ----------------------------- How AI Is Changing Crypto Marketing in Unexpected Ways ❌ Not Just Chatbots, Not Just Automation Most people think AI in crypto marketing is just about chatbots, content automation, or AI-driven targeting. But in reality, AI is doing much more - it is changing how people search, interact, and make decisions in Web3. 🔍 AI Doesn’t Just Create Content - It Decides What Content Gets Seen Forget traditional SEO. AI-powered search engines (like ChatGPT, Perplexity AI) are changing how people discover and interact with crypto projects. If AI-powered search engines don’t recognize your project as relevant or valuable, you even don’t exist in the digital landscape. This means marketing teams a shift from keyword-stuffed articles to high-quality, engaging, and contextual content that AI considers authoritative and insightful. 📊 AI Predicts Investor Psychology Better Than Humans AI doesn’t just analyze on-chain data - it scans Twitter, Discord, and Reddit to track social sentiment. It can detect FOMO or FUD before the community even realizes it. This changes how crypto projects handle crisis management, create FOMO, or avoid panic sell-offs. ----------------------------- 🧠 AI Helps Build Communities - But Does It Kill the “Human Touch”? Crypto marketing is more than just running ads or posting on Twitter. Web3 thrives on community. If AI automates too much, it could kill real engagement between projects and users. 💡 The real question isn’t whether AI can replace humans - it’s how we use AI to enhance the community experience. 📌 AI helps manage Discord/Twitter, but you still need a real strategy 📌 AI analyzes data, but storytelling must be emotional 📌 AI speeds up content creation, but brand voice must stay unique ----------------------------- 🎯 So, How Is AI Changing the Crypto Marketing Game? ✅ Marketing is no longer just about “creative teams” - it’s about “data-driven teams” ✅ Communities are built through AI-powered engagement, not just content ✅ Crypto projects must optimize for AI discovery, not just traditional SEO ✅ AI tracks real-time social sentiment, helping projects react faster ----------------------------- 🔥 Final Thoughts It’s true that AI can speed up marketing processes, but to create marketing strategies that really win the heart of the community in today’s crowded and noisy market, you need more than just automation. It requires a smart mix of AI and effective strategies - ones that have been tested and perfected by experienced marketers. This combination is what helps brands stand out and build strong, lasting relationships with their audiences.

@SoulsLabs So insightful! Thanks for sharing!👏👏

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@SoulsLabs Insightful!! 💯💯

WHY SEA IS THE NEXT FRONTIER FOR WEB3 PROJECTS? ️🎯 Web3 is booming in Asia, and SEA is leading the charge! In our latest newsletter, we explore how the region is driving mass adoption, blockchain gaming growth, and AI-powered innovations - and what that means for Web3 projects looking to scale. 🤝 At Souls Lab, we help Web3 teams navigate local markets, build strategic partnerships, and scale effectively in this fast-growing ecosystem. Whether you're launching a product or looking to grow, we provide the insights and support you need to succeed. 📩 Read the full article to discover more: linkedin.com/pulse/web3-asi…

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