Alison.Ai

Hey @TheHomeDepot, performance ads deserve performance data. We ran your recent Meta ad through Preflight Plus, our AI creative analysis tool, to see how it stacks up before spend, based on Meta’s best practices for high-performing ads. Overall score: 7.5/10 - strong product clarity and contextual relevance, with opportunities to drive more action and broaden audience connection. Here’s where performance could be strengthened: • Add a clear call-to-action to guide viewers toward conversion • Introduce more diverse characters to better connect with a wider audience • Reduce logo size to avoid early ad-avoidance triggers • Incorporate sound effects to increase engagement and create a more native, in-feed feel Curious how your own creative would score? Try Preflight Plus for free and see the insights before your campaign goes live. Get your free trial: eu1.hubs.ly/H0tfKnc0 #HomeDepot #MetaAds #PreflightPlus #CreativeIntelligence

On TikTok, attention is earned in seconds. If you don’t stop the scroll, you’re already lost. With @AlisonAi_ you can break down your TikTok creative into the signals that actually drive performance: ➤ Scroll-stopping hooks built for the For You Page ➤ Platform-native signals (pacing, text-to-speech, transitions) that drive engagement ➤ Data-backed video variations to keep content fresh and combat creative fatigue ➤ Competitive insights to understand what’s trending—and why All grounded in real-world performance data, so you’re not chasing trends—you’re shaping them. Make TikToks that convert → eu1.hubs.ly/H0tbQ-X0 #CreativeIntelligence #TikTokAds #PerformanceCreative #AlisonAI

Happy Spring Holidays from our family to yours 🌸 As the season shifts, it’s a reminder that growth doesn’t come from doing more. It comes from doing what works, better. Here’s to fresh ideas, clearer signals, and creative that actually performs.

On @Meta, your creative is the targeting. Either it wins the auction, or it’s a wasted impression. With Alison AI, you can break down your Facebook and Instagram creative into the signals that actually drive ROAS: ➢ Pattern-interrupting hooks that capture attention across Reels, Stories, and Feed ➢ Creative-led targeting signals (visual cues, text overlays) that help the algorithm find your buyers ➢ Production-grade insights to determine which creative elements (lighting, pacing, or talent) truly move the needle ➢ Cross-brand competitive benchmarks to stay ahead of creative fatigue All grounded in real-world performance data, so you stop guessing and start scaling. See how to build Meta creative with data → eu1.hubs.ly/H0t0Lt20 #CreativeIntelligence #MetaAds #FacebookAdvertising #InstagramMarketing #AlisonAI

Our latest Creative Intelligence Report dives into the high-stakes Q1 Budget Flush on LinkedIn: a window where B2B decision-makers are pivoting away from brand storytelling and toward high-utility, immediate ROI tools. ➛ “The Audit Checklist” Overlay is driving a +52% higher CTR by breaking down complex compliance into simple, visual wins. ➛ Technical Data-Blocks and high-contrast callouts are lifting IPM by +38%, proving that "Insight-Dense" layers beat polished marketing every time. ➛ “Generic Handshake” imagery has hit a critical decline, dropping -41% in CTR as users ignore static corporate stock assets in favor of platform utility. We break down why "Micro-Insights" are winning the procurement phase, what to pause immediately, and how to capture remaining Q1 budgets before the April 1st reset → eu1.hubs.ly/H0t0dCg0 #creativeintelligencereports #fintechmarketing #LinkedInAds #CFOinsights

The Entertainment Stage at @AdvertisingWeek Europe was buzzing today. Our Chief Business Officer, Elad Brindt Shavit joined Ruth Mortimer (Global President of Advertising Week) to dive into a truth every marketer is feeling right now: in a world of automated bidding, creative is your only remaining competitive lever. Here are the highlights: ➤ Agentic AI: Shifting from manual production to one-click, data-backed video generation. ➤ The Creative Genome: Deconstructing assets (pacing, color, characters) to pinpoint exactly what drives ROAS. ➤ 90% Faster Output: Using "Smart Briefs" to bridge the gap between data and immediate creative execution. ➤ Proven Impact: How global brands are seeing 2x–3x performance lifts by letting data lead the craft. 🗓️ One day left! The team is on the ground for the final day of #AWEurope26 tomorrow. Don’t leave your creative performance to chance, let’s chat and scale your results. Grab time with our team ➜ eu1.hubs.ly/H0sZy4l0 #AdvertisingWeek #AWEurope26 #AdTech #DataDrivenCreative

The biggest trap in omnichannel marketing? Assuming a winning video on one platform will automatically win on another. What works on YouTube will often crash and burn on Reels or LinkedIn. Every network has its own structural DNA for success, and adapting your creative to match it shouldn't be a guessing game. That’s why we are incredibly excited to announce that Alison Preflight Plus has expanded! 🛫 Powered by our Creative Genome, you can now instantly validate your video ads against the specific structural best practices for @Meta and @LinkedIn, in addition to @Google. Before you spend a single dollar of your media budget, Preflight Plus gives you: ➢ An objective Adherence Score tailored to your target platform. ➢ A frame-by-frame breakdown of your visual, sound, and narrative elements. ➢ Actionable "Smart Fixes" to correct structural errors before you launch. Build the right structure first. Eliminate the guesswork. Ready for an omnichannel safety net? Try the new and improved Preflight Plus today: eu1.hubs.ly/H0sV2yL0 #AlisonAI #PreflightPlus #MetaAds #LinkedInAds #CreativeIntelligence

Where your ad takes place is doing more work than you think. In our @Meta x @AlisonAi_ AI analysis of Health & Wellness creatives, domestic outdoor environments drove up to +57% higher ROAS. “Outdoor” is not one uniform category. Within outdoor environments, viewers are most drawn to domestic spaces, particularly rooftops, porches, and patios. Other settings, including cars and parking lots, also correlate with above-average ROAS, while forests, gardens, fields, and parks show stronger click-through rates. The takeaway: environment isn’t just a backdrop. Different settings drive different performance outcomes. Explore the full report for more data-backed creative insights: eu1.hubs.ly/H0sRhl90 hashtag#creativeintelligence hashtag#MetaAds hashtag#alisonai

We’re excited to sponsor Advertising Week Europe this year! As media buying becomes automated and targeting fades, creative has become the biggest driver of performance, yet most brands are still relying on instinct. Next week at AWEurope 2026, our Chief Business Officer, Elad Brindt Shavit, will share how leading advertisers are using Agentic AI to decode what actually drives performance, and turn that into new creative. Don't miss his session "Beyond the Algorithm: How Data-Driven Creative Wins at Auction" on March 25th, 13:00 at the Entertainment Stage. Attending AWEurope 2026? We’d love to meet! Grab time with our team ➜ eu1.hubs.ly/H0sMt4z0

On @Snapchat, creative either blends in, or gets skipped. With @AlisonAi_, you can break down Snapchat creative into the signals that actually drive performance: • First-second visual hooks that stop the scroll • Native style elements (lo-fi, camera, lighting) that outperform polished ads • Audio signals that impact engagement • Competitive creative patterns across the platform All grounded in real creative performance data. See how to build Snapchat creative with data → eu1.hubs.ly/H0sKKmn0 #CreativeIntelligence #SnapchatAds #PaidSocial #AlisonAI

Our latest Creative Intelligence Report examines Fintech & Tax Services on LinkedIn during the "Tax Season Panic" window: a period defined by high-intent saturation, audit anxiety, and a declining tolerance for "corporate trust" aesthetics. ➛ “The Spreadsheet Scrub” (visual simplification) is driving +55% higher CTR as users prioritize immediate relief over long-term growth stories. ➛ Real-time refund tickers are lifting IPM by +42%, outperforming traditional static benefit lists. ➛ “Corporate Handshake” imagery has declined -24% in ROAS, signaling critical fatigue for "safe" professional stock assets. Here, we break down why "Alert Red" is beating "Trust Blue," what’s fatiguing, and why urgency-driven realism is outperforming corporate fantasy in the Q1 crunch → eu1.hubs.ly/H0sC7rn0 #creativeintelligencereports #fintechmarketing #taxseason #linkedinad

Most brands treat split-screen as a stylistic choice. Our data suggests it’s a performance lever. In our joint creative performance analysis with @Meta across the Health, Wellness & Fitness vertical, ads using split-screen visuals generated up to +20% higher ROAS compared to single-frame formats. Why? Split-screen allows brands to communicate multiple value signals at once, such as product, context, and outcome, without slowing the pace of the creative. It’s a reminder that creative structure often matters more than aesthetic preference. Explore the full findings from our @Meta x @AlisonAi_ report here: eu1.hubs.ly/H0syCv_0 #CreativeIntelligence #HealthAndWellness #MetaAds #AlisonAI

Most AI video tools still rely on prompts and guesswork. But creative performance already leaves a trail of signals (hooks, visuals, pacing, structure) that show what actually works. @AlisonAi_ analyzes those signals, generates a data-backed brief, and turns it into a ready-to-launch video. Creative shouldn’t start with a guess. It should start with performance. See it in action >> eu1.hubs.ly/H0swqsN0 #CreativeIntelligence #VideoGeneration #AlisonAI

The Hard Truth: Generic creative is a budget killer. In 2026, ad platforms are too specialized for "one-size-fits-all" videos. If your structure isn't built for the specific channel, the algorithm simply ignores it. TechRound recently highlighted how Preflight Plus is using data-driven precision to solve this. Read the full feature: eu1.hubs.ly/H0sq1cY0 #AlisonAI #PreflightPlus #CreativeIntelligence

Is your video editing style costing you 24% in returns? Most Health & Wellness brands prioritize atmosphere over pace. According to our most recent report in collaboration with @Meta, that’s a mistake. In our joint creative performance analysis for the Health, Wellness & Fitness vertical, we found that High Transition Frequency is a primary driver for stronger ROAS in this vertical. It’s one of several "counter-intuitive" findings that are disrupting the industry’s standard best practices. Don't guess what works. Use the data. Get all the insights from the full report: eu1.hubs.ly/H0snzJ00 #CreativeIntelligence #HealthAndWellness #MetaAds #AlisonAI

Why are 85% of video ads failing? 📉 It’s rarely the big idea. Usually, it’s the structure. A hook that’s 2 seconds too slow, a logo that appears too late, or a CTA that isn't clear enough. Before Preflight Plus, you had to spend thousands on A/B testing just to find out your video was structurally flawed. Now, you can validate your assets in 30 seconds before you spend a single dollar. The "Safety Net" for your budget: • Instant Scorecards: Grade your edits against @Google’s ABCD framework. • Computer Vision: Automatically detects branding cues, facial expressions, and text overlays. • Actionable Fixes: Not just "it's bad," but "move the logo to second 0:02." Stop paying to test bad ads. Launch winners on day one. Read more in the article by @BusinessInsider: eu1.hubs.ly/H0sgNW-0

Our latest Creative Intelligence Report examines Dating Apps advertising on @Instagram during the post-Valentine’s correction window: a period defined by creative fatigue, shifting intent, and declining tolerance for romantic aspiration. ➛ “Green Flag” checklist overlays are driving +41% higher CTR as users shift toward compatibility realism. ➛ Split-screen POV chat formats are lifting IPM by +33%, outperforming static app UI demos. ➛ Cinematic “date night” imagery has declined -38% in CTR since Feb 15, signaling critical saturation. User intent has moved from “find love now” to “find something that actually works.” Here, we break down what’s fatiguing, what’s converting, and why compatibility-driven realism is outperforming romantic fantasy in the post-holiday slump → eu1.hubs.ly/H0s8MmS0 #creativeintelligencereports #datingapps #performancecreative #instagramads

Why is your Health & Wellness creative underperforming? Our data says it's because you're following the wrong "best practices." @AlisonAi_ partnered with @Meta's Creative Shop and Marketing Science to use AI to analyze thousands of ads, and the results turn industry intuition on its head: • Male voiceovers > Female voiceovers for ROAS. • Videos of 60 seconds or longer deliver stronger impact. • Micro-commitments like "Seven minutes a day" are the new winners. • Get the full data points that will disrupt your 2026 strategy in our new article. Read the full analysis and download the report on the Alison blog: eu1.hubs.ly/H0s7NjG0 #AlisonAI #Meta #MarketingScience #AdCreative #CreativeTesting

Preflight Plus is built for one thing: validating video creative before media dollars are spent. As video output accelerates across platforms, volume alone no longer guarantees performance. Too often, creative is reviewed subjectively, and too late. This Digital Trends article looks at the rise of AI-driven validation tools bringing predictive analysis earlier into the creative lifecycle, and how @AlisonAi_ is helping teams assess whether an ad is structurally sound before it goes live. Check it out and learn how you can try Preflight Plus free today: eu1.hubs.ly/H0s5HtH0

@Adjustcom's Mobile App Trends 2026 report is live, and we’re proud to have contributed, alongside @GoogleAds, @Snap for Business, TikTok For Business, @SensorTower and @Roku. This year’s report explores: • How AI is evolving from a strategic tool to core infrastructure in 2026 • The shift from mobile-first to true multi-platform strategies • Key performance benchmarks across gaming, e-commerce, and finance • Regional insights spanning APAC, Europe, LATAM, MENA, and North America This year’s edition also features exclusive creative performance insights powered by @AlisonAi_ including: • How iOS and Android users respond to different creative structures • Which OS-specific elements drive measurable lift • Why platform-level customization is no longer optional Creative is no longer one-size-fits-all. And the data proves it. Download the full report: eu1.hubs.ly/H0s3Rdr0 #MobileAppTrends #CreativeIntelligence #AlisonAI