Amplified

The future of measurement isn’t coming. It’s here. At #Amplified, we’re not just talking about attention, we’re redefining how the world measures it. It's time to #LookBeyond youtu.be/Cq7ZR03nPg0?si…

Attention is a bridge between exposure and memory, between creative and outcomes. Attention is what links your media buy to your brand outcome. It’s not just a metric, it’s the mechanism. #Amplified #AttentionInsight #AttentionMetrics

This is not a drill; Australia is wasting $6bn a year on dull media. In this latest @Mi3Australia podcast @KNelsonField unpacks how an obsession with cheap reach and CPMs is quietly eroding effectiveness #Amplified #AttentionMetrics bit.ly/4t4gRT4

The future of marketing isn’t just AI-driven, it’s human-centric. In this piece, #KarenNelsonField explores why attention must sit at the centre of the AI era & what happens when we design around how people actually behave bit.ly/3NG9pib #Amplified #AttentionMetrics

By integrating attention data into a custom bidding algorithm, Audience Group delivered a 74% uplift in brand recall - proving that optimising for attention, not just impressions, drives real impact. #Amplified #attentionmetrics #attentioneconomy bit.ly/4sxpjuc

Advertising doesn't work without memory. Our models confirm that memory encoding is directly linked to attention levels at the moment of exposure. If your ad doesn’t generate enough attention to trigger memory formation, it won’t drive brand lift. #Amplified #AttentionMetrics

A brilliant panel and an even more important conversation at Google’s #ThinkConsumer in Amsterdam, with our Founder Karen Nelson-Field taking to the stage, helping the industry move beyond proxy metrics & focusing on real human attention. #Amplified #Google #AttentionMetrics

A new chapter in media education 🎓 @UNSW is bringing attention science into the classroom, integrating Amplified’s methodologies into its media curriculum bit.ly/409FilG #Amplified #AttentionEconomy #MediaEducation

When #GaryVee says it, people listen. This quote hits hard because it's true, reach ≠ attention. It’s why brands are embracing #attentionmetrics to get what they’re really paying for lnkd.in/gZKMg56F #Amplified

Join Amplified Founder @KNelsonField at the @icomglobal Attention Forum to unpack how attention metrics are reshaping strategy, effectiveness and measurement across an increasingly complex media ecosystem. Register here lnkd.in/duBm4yHT #Amplified #AttentionMetrics #ICOM

7 years. 59B datapoints. 1.5M real humans. 122,000 creatives. 69 platforms. 1 attention framework to rule them all. Amplified Wrapped is here, but not as you know it. Explore the full journey here bit.ly/49j5zn2 #Amplified #AttentionMetrics #Wrapped2025

We’re excited to announce our partnership with @creativex - a collaboration that brings together Amplified’s attention measurement with CreativeX’s creative‑analytics power creativex.com/blog/creativex… #Amplified #AttentionMetrics #AdTechPartnership

Streaming ads trump social scrolling... New study finds viewers 123% more attentive to video streaming ads than to those on social feeds. Good news for brand storytelling. @Amplified_Co 📈 #AdTech #Marketing #StreamingVideo mediashotz.co.uk/video-streamin…

Big moment for #attentionmeasurement. We partnered with the Video Futures Collective, incl. Netflix, Disney, SBS, Foxtel & more, to deliver the first industry-endorsed study on how real people watch ads on streaming. Uncover the findings here bit.ly/4os22XO #Amplified

Proud to partner with OMG AU and Samsung Ads APAC on a global‑first #CTV attention study. As OMG’s Alex Pacey says: “Attention matters most when paired with strong creative + smart orchestration.” Full story here mi-3.com.au/19-11-2025/sam… #Amplified #AttentionMetrics

#Spotify India & #Amplified joined forces to run a landmark #attention study across audio & video formats, capturing 7.9k ad views from 2.5k participants. The result? Uncovering the true attentive power of audio ad formats bit.ly/3K6oAPN

Here's to a landmark moment for attention 🥂 The IAB, MRC & CIMM have released The Attention Measurement Framework, and we’re proud to have contributed our expertise alongside a host of industry leaders bit.ly/4hVmqim #Amplified #AttentionEconomy #AttentionStandards

YouTube vs. TV - who really wins the attention game? #Amplified's Bec Brooks chats to @videoweek to unpack how YouTube stacks up against #tvadvertising and why context, platform and passive viewing matter more than ever bit.ly/3Vm2jzI #AdvertisingEffectiveness

Want to know if your ad is actually earning attention? Get a first-hand look at #Amplified’s Creative Testing demo, the tool that lets you predict, score and improve your social ad creative before you spend a cent bit.ly/3HXco2G #AttentionMetrics

Attention is the new currency: SA's first human data study bizcommunity.com/article/attent… via @Biz_Marketing @KNelsonField @Amplified_Co @mcsaatchiabel

Global #adtech @Amplified_Co launches Creative Testing AI which allows advertisers to upload ads, set goals, & get predictive attention scores - plus tailored optimisation tips - in under 24hrs. #CreativeTesting #AItools #AdvertisingAI mediashotz.co.uk/amplified-laun…