Andrew Petcash

3 years and 300 newsletters later... Profluence Sports is officially a Bestseller on Substack. Truly grateful!

The West Coast really does look a bit thin on schools out there. 😳👀 (via @AndrewPetcash)

For those who are learning about Sam Darnold and paying taxes please check out this thread

Institutions are Transforming: And Sports Will Feel Its Impact, by @AndrewPetcash open.substack.com/pub/petcashpos…

@austinh___ X made me cool, LinkedIn drives my business. Had to shift all my content attention there (wish it was the reverse).

People here won’t like to hear it, but 100k impressions on LinkedIn drives way more demo requests than 100k on X.

@tomaldertweets Better by the day 💪🏼

@AndrewPetcash Those numbers are solid 🎯

Really proud of what we've built from scratch: • 34,000 newsletter subs • 1,100 association members • 150,000 social media followers • investments into 16 early-stage companies • events w/ hundreds of members across the world • 270 podcasts (w/ thousands of downloads/episode) I'm flattered to see the copycat models that have continued to emerge, as it further validates what we're doing at @ProfluenceCo. It's how I know we're truly shaping the future of sports... Let's keep building! 🚀

@balajiismHQ Thank you!

@AndrewPetcash Congrats on the growth. Leading the way in sports innovation is no small feat.

@AlejNavia @WillManidis Spot on - built Profluence using this exact formula. Interestingly is I had to build personal brand first, then corporate brand Many of these firms are trying to do it in reverse which is likely harder

I was reading one of @WillManidis 's tweets yesterday about how all these VC firms are suddenly launching podcasts, video series, and newsletters. He touched on something I've been obsessed with for the past year and a half: The future of media isn't about brands or firms, it's about the people we actually trust. I've been in this industry for 15 years now—helped sell a media company for $50 million, been on the buying side too, and I'm now five years into building Now Media. So I've seen this from pretty much every angle. And honestly, what we're calling "personalities" now? That's just good old-fashioned journalism that's taken a new approach: characters we trust. People who are genuinely searching for truth, who admit when they don't have all the answers, who bring us along on their journey of discovery and share what they find in this really intimate way. Some of my favorites who do this really well: • the personality-driven storytelling and reporting of @tbpn • @packyM 's deep, carefully crafted long-form pieces • @rpnickson mix of entertaining and educational content that places the audience as the hero, • @MollySOShea thoughtful deep dives and interviews • @Emily_Sundberg personality driven cultural insights • The culturally transformative journeys in @FoundersPodcast , • @david_perell 's beautifully curated and aspirational takes, • even @ShawnRyan762 's show where he asks all the questions everyone's thinking but too afraid to voice. They're proof that personality-driven media builds a kind of trust that firms just can't replicate. You can't buy trust. Second thing, and this is huge, most of these firms are missing the key ingredient you need to succeed in media: genuine passion and obsession for storytelling. The people thriving in media are the ones who genuinely love the craft. Yes, the day-to-day work requires commitment and attention to detail, but that's what makes great media great, it's built by people who care deeply enough to do the hard work. Very few firms will actually pull this off. As Will points out, "there are very few venture platforms that can bring that kind of personality to the table. Patrick is doing it at ILTB, Marc is doing it at a16z, very few others have pulled it off." Here are some thoughts I published back in May that dive deeper into this: 1. The next cycle of media is not about going solo. It is about knowing what deserves to be gathered, spotlighted, amplified, and shared. Not everything needs to be published. Not every voice needs a platform. What people are truly starving for right now is taste, discernment, and trust. 2. Now we have abundance, but not clarity. There is so much content, most people do not know where to look. We have traded editorial judgment for algorithms and mistaken quantity for value. Everyone has a voice, but few are truly worth listening to.

@TheIcahnist I had Apollo’s CSO on the podcast for their sports vehicle and it was an interesting one: youtube.com/watch?v=-bNnS9…

BREAKING: Apollo just launched a new vehicle in sports finance. When billionaires need cash for teams, they call Apollo. Sports are the next trillion-dollar asset class. Thread

@Licy88571617 Nike losing its “elite status” it once had

Nike is still dominating the sportswear industry. But there are definitely some emerging brands gaining market share.

@Shagdawg1989 Went from $50b market cap to only $2b as fell off

@AndrewPetcash Whats happened to UA?

Multiple PE firms now have NFL team stakes: • Ares - Miami Dolphins • Sixth Street - New England Pats • Arctos - Buffalo Bills & LA Chargers I expect every team to have some % of institutional ownership by 2035.

Robert Kraft bought the Patriots for $172m in 1994, and just sold a stake at $9B valuation. The math is eye-opening: 📊 MOIC: 52x 📊 Realized liquidity: $720M 📊 IRR: ≈ 12% annualized If the Pats compound at the same pace as the past 30 years, they would be worth ~$250B by 2055.

@DulgeMurat NFHS

@AndrewPetcash What’s the source Andrew?

Interesting data here:

Exploring the mechanics of private equity in youth sports... Today's guest is Jake Deane, Co-Founder of True Lacrosse (@truelacrossehq) They are one of the largest operators in the space and recently did a deal with a PE firm, TZP. Good snippet clip here 👇

@MattBrownEP Just for front patches

@AndrewPetcash sure, but also: theguardian.com/football/2023/…

Sports sponsorship dollars have shifted A LOT: • 2003/04 had zero gambling jersey sponsors • 2024/25 saw 55% of teams with gambling jersey sponsors Hard to argue with the fact that... Legal betting money has drastically increased the valuation of sports.