Appbrew

India is sitting next to a $300B cross-border DTC opportunity. The problem? Most brands are still trying to sell globally with an India-first playbook. @KiranKotlaIN CEO and Co-founder of @Distacart breaks down what actually works in Cross Border Commerce.

Read the full case study appbrew.com/case-studies/s…

SUGAR Cosmetics turned mobile into one of its biggest growth channels. → 70% higher conversion → 33% higher AOV → 36% of DTC revenue from the app The best DTC brands aren’t treating apps as extensions anymore. They’re treating them as core infrastructure.

Every high-performing app is built on one thing: iteration. That’s why A/B testing is now live on Appbrew. Brands can now test different app experiences, measure real user behavior, and make faster product decisions backed by data, not assumptions. #ABTesting #Shopify #DTC

A/B testing is live on Appbrew. No more shipping based on opinions. Test it. Measure it. Let user behavior decide what wins. Built for brands that want to optimize mobile with data, not guesswork. #ABTesting #MobileCommerce #Shopify

Sonakshi Sinha's mom cut the Suta tag off a saree and stuck it behind her phone, just to remember the address. That's brand love. Brewed by Appbrew, ep 5.

Karan Johar. Anil Kapoor. Kiara Advani. They all came to Suta. No contracts. Just product. Sujata Biswas and Taniya Biswas on Brewed by Appbrew, Ep. 5.

App users aren't new shoppers. They're your highest-intent cohort. Stop selling. Start rewarding. Sujata Biswas & Taniya Biswas of Suta on Brewed by Appbrew, ep 5.

Push isn't a sales channel. It's a trust account. The Co-Founders of Suta on why they send less, not more. Brewed by Appbrew, ep 5.

🚀 New collaboration in motion @WizzyAi × @AppbrewInc From intelligent product discovery to high-converting mobile app experiences, building a more connected commerce journey Excited for what’s ahead! @abhijeets14 | @ShahAenik7856 | @alok0590 #ecommerce #AI #mobilecommerce

High dwell time isn't a glitch. It's a signal your customers are ready for an app. Sujata Biswas of @suta_bombay on Brewed by Appbrew, ep 5.

The app is the only channel that combines: → Logged-in identity → Owned push (7-10x email open rates) → App-only drops → Reviews, referrals, loyalty in one surface A brand with 50K app installs and 40% repeat purchase beats 500K passive followers every time.

500K Instagram followers is not a community. It's an audience on rented land. One algorithm change cuts your reach to 3% overnight. Social, email, and SMS were never built for community. Brands defaulted to them because they were accessible.

Apps aren't a function of how often people buy. They're a function of how strongly they feel connected. Most brands get this backwards. @suta_bombay #AppMarketing #CustomerRetention #DTCGrowth #BrandBuilding #MobileStrategy #EcommerceGrowth #ProductThinking

People don't download apps for discounts. They download them for a reason to come back. Check this Great chat with the founders of @suta_bombay on Ep 5.

Most brands build apps to sell. The best ones build apps people come back to. That’s where loyalty starts. Featuring Taniya & Sujata Biswas (@suta_bombay )

Because when intent is emotional, experience beats offers. Every time. If your campaign looks identical across all three phases, you're leaving conversions on the table. The question isn't "what's our Mother's Day discount?" It's "what does our customer need from us today?"

The brands that win Mother's Day don't run one campaign. They run three. → Early phase: guide discovery. Inspire, don't sell. → Mid phase: simplify choices. Less friction, more clarity. → Final 48 hours: remove every barrier. One tap to checkout.

Mother's Day isn't won with discounts. It's won with timing. Three weeks out, your customer is exploring. One week out, she's comparing. Two days before, she just wants it done. Same holiday. Three completely different mindsets.

This episode of BREWED dives into the real journey the risks, the philosophy, and the quiet decisions that changed everything. Stay tuned for the full podcast episode! #FounderStory #D2C #Businesspodcast