Appcoach

Happy Christmas from Appcoach！🎄

Annoyed of the #YouTube pre-roll and mid-roll ads? YouTube is testing 'Ad Pods': skippable back-back video ads. #advertising mobilemarketer.com/news/youtube-r…

How to monetize Hyper-Casual #Games ? Which metrics are important for your in-app ad monetization strategy? Take a look！ ironsrc.com/news/what-are-…

This year, it’s felt like #Fortnite has taken over the world. But Fortnite is not the biggest #game on #YouTube this year. Which game holds the #video crown ? ow.ly/OpLW30mcyF3

#Facebook commissioned #mobilegames research has reported that mobile gamers are 18% more likely to conduct an in-app purchase when served a rewarded video ad. Why are users excited about rewarded video ads? #advertising ow.ly/d2UI30mcynY

Study suggests #GDPR has cut #ad trackers in #Europe . Whereas the opposite was true in the #US , with the average number of trackers per page rose by more than 8%. ow.ly/Ok8b30maKaO

More consumers are using smartphones to shop during the #holidayseason , according to new research from @PwC . The shift toward #mcommerce is likely to benefit #socialmedia players such as #Facebook , #Instagram and #Snapchat . businessofapps.com/more-consumers…

#Google bolsters mobile search with #videos , #stories and image features to make visual content more useful in search. blog.google/products/searc…

Happy China's #NationalDay !

#KFC ran two campaigns, one using just #InstagramStories and a second tapping into both Instagram Stories and #FacebookStories . The latter resulted in a 58% lower cost per view, 19% lower CPMs and a 17% higher view-through rate. adexchanger.com/mobile/faceboo…

What do famous #marketers think about running #ads in #facebook stories? #advertising adweek.com/digital/what-m…

Combating #fraud requires that #marketers take action, here are 3 tips for detecting and preventing #mobile install fraud. Take a look! martechadvisor.com/articles/mobil…

Let's take a look at China mobile game trends H1 2018 ! 👇 Honor of Kings and #PUBG_MOBILE top the grossing and download charts. pocketgamer.biz/asia/comment-a…

#Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on #Amazon . The feature will make it easier to identify and purchase products. #ecommerce #mobile #tech adweek.com/digital/snapch…

CEOs from Socialbakers and ad tech platform Steelhouse say #Instagram co-founders’ departures will have little impact on Instagram’s growing #ad #business . marketingland.com/digital-market…

#Twitch has been adding more #ad options as it aims to hit $1 billion in ad sales. Since at least the start of 2018, Twitch has been pitching programmatic guaranteed deals for its desktop video inventory. #advertising digiday.com/marketing/twit…

According to @eMarketer ,138.1 million people are predicted to be using the #messaging app Facebook Messenger by 2022. But are ads on the messaging platform actually worth it? #Facebook businessofapps.com/facebook-messe…

Happy #MidAutumnFestival !!! Best holiday wishes from @AppcoachS ! 🐰🐰🐰

#Mobile devices drive #digital #holiday sales this year. The report predicts that mobile traffic share will reach a peak on #Christmas Eve with shoppers making 72% of all visits and 54% of orders. businessofapps.com/mobile-devices…

By moving #YouTube gaming app over to YouTube main, users have this beautiful combination of both the living #gaming streams that are continuing to grow massively on YouTube, as well as all the other #VOD content on the platform. techcrunch.com/2018/09/18/you…