arnie watkins

was at a cpg roundtable earlier and someone made a point that's been stuck in my head. brands are so obsessed with subscribe & save that they'll push it on products that make zero sense as a subscription. like you're literally scheming on your own customers. if you actually want LTV you have to think about whether the customer even wants to re-buy on a cycle. some products are a one time purchase and that's fine. forcing a subscription because it looks good on your retention metrics is how you lose trust with people who would've come back on their own

@Tallowtwins bringing a jar of tallow to my next sports massage

Unashamed to admit I brought a jar of tallow to my lymphatic drainage massage. It was heavenly, incase you were wondering.

@ecommailprajwal we kinda do this already and also send extra review emails every 2 months or so

@arniewatkins shud create an email in the post purchase flow asking for a review, you could attach an incentive if you wanted. if you give an incentive, mask it in the VIP offer (for recurring customers, the first time they buy again, so you can save on margins)

someone tell me why getting reviews is the hardest part of running an ecomm brand i have customers who've reordered 10+ times and still haven't left one. we put handwritten notes in every single order asking for them. still nothing. happy customers just don't think about it. what are you guys doing to actually get people to leave reviews on your site

your supplement label says "vitamin C" but it doesn't tell you the form. and the form changes everything. ascorbic acid is synthetic and most brands use it because it's dirt cheap. your body absorbs it, burns through it fast, and you pee out what's left. whole food vitamin C from something like acerola cherry or camu camu comes with bioflavonoids that help your body actually use it and hold onto it longer. same vitamin on the label. completely different result depending on the source. flip your bottle over. if it just says "ascorbic acid" you're paying for the cheapest version of something your body barely holds onto.

@scmedicinals Gotta try @naturemerge collagen

These things have helped my knee recover in record time and can be used for almost ANY INJURY to hyperspeed recovery -hyperbaric chamber 3x per week -red light on sight of injury 5x per week -cellvita labs bpc 7x per week -intense physical therapy you MUST find a trainer that rehabs athletes who get paid to compete -ARP wave targeted direct current stimulation -deep tissue bodywork -sauna -upping collagen ingestion to 20g daily -microdosing 🍄‍🟫 on physical therapy days to target neuromuscular connection pathways

claude just connected to my Omnisend and built out an entire email campaign for me. subject lines, flows, timing, all of it. i used to spend hours on this stuff. now i describe what i want and it's done in minutes. if you run an ecomm brand and you're not using AI for your email marketing yet you're wasting so much time

@wakey7dev Looks sweet

Made an app that allows you to record videos as though it’s recorded on VHS. Been waiting for review for two weeks though 🙄. This one won’t be a subscription app, just a pay-once-and-keep app. It’s called VHS 3000.

@kennyhanson Try adding @naturemerge collagen next!

This combo is insanely good

@bryan_johnson The new era is durability

been thinking things over and wonder if i’ve taken this whole longevity thing too far

@AlpacaAurelius or people who dont wear @erdaorganic

the sun only burns bad people

@ItsPeptime and collagen

3 supplements you should take every day Vitamin D Magnesium Omega 3 your body and mind will thank you

@ecom_cork Literally the reason we made @labtestedco so brands can show their proof

Kinda blows my mind how shit the products are from really big brands guys who I look up too. It’s a weird thing to hear them preach health and excellence and then shill a protein bar full of shit. Kind of bizarre.

@jordanmenard This is exactly why we made @labtestedco

health and wellness CPG really does have a reckoning coming, and in the age of AI and blood testing it's only a matter of time until enough consumers become aware of it. 👀 AG1 has >80 ingredients. 👀 IM8 has >90 ingredients. name a healthy food you know with over 40 ingredients? 👀 they tested the top 10 creatine gummies to see if their servings actually matched the actives on the nutritional label. i think 1 out of the 10 actually had accurate amount. on top of that, creatine converts into creatinine in the oven when the gummies are being made - that's a waste product, not a supplement lol. writing is on the wall.

@JoeWelstead Same here, impossible to listen to a 2-3hr podcast

Who’s listening to all these podcasts? I have 3 businesses, 2 kids, 1 wife and this thing called hobbies. Maybe I’m too European but I don’t get where you find the time or headspace for podcasts.

@holisticnicola Will have to check it out

@arniewatkins This is one of the main points in a great book called Psychocybernetics. Powerful stuff

GPS energy for 2026:
 No “I made a mistake.”
 Just “Recalculating route.”
 Keep moving.

@MaxGrant__ Yewww

@arniewatkins lil topanga action!

Dawn patrol

Favorite Monday activity: Packing weekend orders