ARTHUR

There's a phenomenon in running that applies to the rest of the world: It's the beginner runners who deck themselves out in all the gear. They try to look the part they've been sold. As they gain experience, they ditch most of the gear. And show up with the basic necessities.

All of you recognize this sign, which is from the iconic Yellow Gate. This is the sign that was in the documentary; the sign Jasmin Paris collapsed next to when she finished the Barkley; the sign countless Barkers have passed as they ran the race . . . 1/2

AG1 is an empty promise. Why am I poasting about AG1? To highlight the depths of our societal sickness. Insurance companies actively avoid being helpful. Government recommendations are lobby-led. Fast food is on every corner. Algorithms do with you as they please. The environment is polluted. Our food supply is dirty AF. The supplement market is a disaster. Where do we find refuge? AG1, a nutrition company, surely has your back? It promises “75 vitamins, minerals, whole-food sourced superfoods, probiotics and adaptogens” in one scoop. Meanwhile, AG1: + Pixie-dusting: providing a fraction of clinically effective doses + 49 out of ~70 ingredients (70%) have an unknown dose - that’s insane + 20% of your monthly AG1 payment ($16) goes to the influencer directly, and in perpetuity + After over fourteen years in the market, AG1 has done one small study looking at subjective feelings. Nothing measuring clinically relevant biomarkers. No medical doctors on their research team. This is about more than AG1. This is about companies leveraging clever marketing, paying authority figures (influencers) to parrot their talking points, and taking advantage of the individual to spend their hard earned money trying to navigate the gauntlet of our current Die society.

After traveling for 9 days I legit made love to my bed last night.