Steven Black

@iamshackelford "Home is the place we don't need escape from." I love that you're so intentional about this with your family.

I spent fifty bucks on a marble fun run for Kingsley, and it’s the best ROI I’ve seen all year. As a marketer, I live in the world of consumption. I care about what’s being consumed and how fast it’s hitting the brain. But as a dad? I’m terrified that my son’s best friend is going to be an AI chatbot. Shanice and I have been hyper-intentional about designing his day to compete with cheap dopamine. • No TV for the first three hours of the day. It’s dogs, backyard, and movement. • If the TV is on, it’s videos like marble runs. Absolutely no high-speed edits. We’re already planning more time abroad as a family. When Kingsley hits four or five, we’re moving to Spain for months at a time so he can do preschool in a different language. I didn't have the luxury of travel growing up. We were low-middle income. “Vacation" wasn't a priority. But I want Kingsley to realize that "home" is a feeling, not a zip code, and that the world sounds like a lot of different people with a lot of different accents.

@charaf_ecomwize AI

One product doing $1M+/month doesn't run one landing page. They run 4. One for each type of buyer hitting their store. 👥 Your audience ┃ ┣ 👤 Unaware ┃ ┗ Never heard of you, needs a story first (Advertorial) ┃ ┣ 👤 Problem Aware ┃ ┗ Knows the problem, doesn't know you're the fix (Listicle) ┃ ┣ 👤 Solution Aware ┃ ┗ Comparing options, needs proof you're the one (Landing Page) ┃ ┗ 👤 Most Aware ┗ Ready to buy, just give them the damn page (Product Page) Most brands send everyone to the same product page. Cold, warm, ready to buy. Same page. Same experience. And they wonder why their CPA keeps climbing. @ecomwize builds pages for every awareness level with AI in 10 minutes. Comment "AI" and I'll send you the 4 templates (must be following)

@WallStreetMav Or we consider that any skills most people have are only made valuable by others who know how to convert skills to cashflow... and we start normalizing and teaching how that works as part of the education system. ...bc wealth creation is the real long term "problem solver" here.

Young adults can’t even save for a down payment. A 50 year mortgage doesn’t fix that. We need: 1) rental apt prices to decline 2) real wages for Americans to increase. Deport 30 million illegals and you solve both issues. As a side benefit, tons of other issues also get fixed in our society.

@aryehMaxx Moby

In 2021 I had 2 loans on my house. I was $500k in debt. I told my wife we’d be ok... Today, the company I co-founded (Triple Whale) is used by 50k brands. And now, we’re making our biggest update yet: Introducing the Black Friday AI Workspace. It's like ChatGPT + Zapier BUT with all of your historic Black Friday performance and real time business context. It can plan, create and run your Black Friday. Oh, and we made it 100% FREE... (usually $1–5k/month). If you’ve already heard about or used Moby (our AI), it’s now 11x more powerful. Here’s what’s inside the workspace: 1. Dashboards: We connect your entire stack (ads, email, inventory, CAC, LTV) into one command center. Track performance across your business in real time. 2. Chat: It’s like ChatGPT, except instead of pulling answers from Reddit, it’s trained on $1.4B in Black Friday revenue and your entire tech stack. In the last month it's gotten 30x smarter and now writes its own code to solve problems. 3. Agents: Agents are like AI employees. We’re launching 3 Black Friday Agents. These agents can optimize ad budgets and do 80% of email/sms work. Each Agent run uses hundreds of API calls and we’re covering the bill for it. -------------------------- 4 years ago I asked @AY_Orbach and @IvanChernykh4 if they wanted to be my business partners. They were living on government food stipends; I had $500k in debt. Today, we're proud that Triple Whale serves 50,000 brands and has 180 employees. All thanks to immense support from brands like you and our Incredible supporters and investors like: @Shopify @ShaanVP @iamshackelford @EggrolI @Pdfd2diamond (too many to mention but thank you all ❤️) Our mission is simple: give every business the intelligence to grow faster and more efficiently. Today is ONE massive step towards that future. And the best part? This is COMPLETELY free. Link is below this post. --------------------------- Not enough? We’re also giving away our entire $1.4B Black Friday Benchmark dataset. It shows exactly where the best brands run ads, how they spend, and what works. No one else has this amount of data. RT + comment “Moby” and I’ll DM it to you.

@georgesttock VEO

How do you create 100+ ads a day without an agency You don't. AI does. I built an entire content system that - Generates 100 ads per day - Product in hand - Publishes + tests on autopilot - Entirely with AI $100m brands are already usng this Comment "VEO" and I'll send the full breakdown you (must be following)

@DivertCRO 198

@mikefutia BANANA

Nano Banana + Veo 3 + n8n is insane 🤯 This AI system creates UGC videos at scale using Nano Banana + Veo 3. And runs automatically inside n8n. Perfect for e-comm operators & creative agencies. But instead of manually creating scripts & imagers & videos... Just upload ONE product image and get dozens of professional UGC videos with solid brand consistency. Each video costs pennies to generate + you own 100% of the content forever. Here's how it works: → Upload a product image via n8n form → Nano Banana generates 20-50 AI variations automatically → Each variation gets pumped into VEO 3 for video generation → Auto-creates natural product interactions & UGC scenarios → All videos auto-stored in Box .com for instant access Built 100% in n8n. Fully automated. Want the complete n8n workflow? Comment "BANANA" + like and I'll send it over (must be following so I can DM)

@lorenzo_pravata POD

To scale, you need podcast ads. So I’m giving away the complete guide on how we create them. What’s inside: - The reason behind why podcast-style ads are better than UGC - Production setup guides (camera angles, mics, lighting) - Real examples that have scaled to over $100k/month in spend We’ve used this to shoot and launch 1000+ podcast ads this year alone. Want it? Like + Comment “POD” and I’ll send it ASAP (Must be following)

@oliverwhudson BFCM

If BFCM started tomorrow, this resource would help you launch platform-ready creatives, capture intent on Google, and close the loop with Email and SMS… all as one connected system. 🎯 It’s for you if: – You’ve cracked Meta, but haven’t even touched Google – Your TikTok ads are flying, but there’s no Email/SMS follow-up – You’ve got a killer offer, but no system to activate it across the full journey – You’re relying on just one platform, hoping it’ll do the heavy lifting BFCM winners don’t rely on one channel. They build a performance ecosystem. We just launched week 3 of our Ultimate BFCM series, breaking down the full funnel BFCM system we use across Meta, TikTok, Google, Email & SMS for 8 and 9-figure brands. Every channel has a defined role in the journey: 💻 Pre-sale: Prime the market with Meta + TikTok creative. Capture intent early with VIP sign-ups, branded search, and early access flows. 💳 Sale days: Google becomes your conversion filter. Email/SMS deliver urgency. Retargeting kicks in at scale. ♻️ Post-Sale: Upsells, segmentation, and loyalty loops. Every click becomes fuel for Q1. When activated in sequence, this system drives: – Lower CAC through smarter attribution – Higher CVR through aligned touchpoints – Maximum LTV from retention and reactivation This isn’t a checklist. It’s the same machine we use to deploy £MMs in BFCM spend. Want it? Retweet this post Comment “BFCM” and I’ll send it over.

@blvckledge product

i packaged up our product launch roadmap + checklist for Google Ads same playbook we run to help clients launch and scale fast. inside: - market & competitor research process - pre-launch preparation flow - the checks we run launch week - our optimization loop for consistent scaling want the full thing? like + reply “product” and i’ll dm it over (must be following)

@fablesimulation @fablesimulation I'd love an access code! I see all sorts of possibilities with this!

Introducing Showrunner: the Netflix of AI From our South Park AI experiment to today we’ve believed AI movies/shows are a playable medium. We just raised a round from Amazon & more and the Alpha is live today Comment for an access code to make with all our shows.

Nothing bonds us like a common enemy. Your audience will respond more to knowing you hate the same things, than they will care about how much you like the same things. Find their "bad guy" and employ him to push your paying audience into your waiting arms.

@marcobatt hooks

This is one of my BIGGEST ad creatives hook swipe files EVER. 150 tested hooks with real ad performance data. You'll get real hook rates and hold rates measured to the 3s and 15s mark with niche tags and performance zones. This will cut your creative guesswork in half! Want it free? Like + RT+ Comment "HOOKS" and I'll DM you. (Must be following or I can't)

@KurtisHanni @readwise save

I constantly get asked “do I have enough cash on hand?” “3–6 months of expenses” is not a strategy. That advice is built for personal finance, not for a business with seasonality, debt, or payroll volatility. Here is how we help owners build a reserve that actually reflects their business: Start by calculating your monthly burn. Use one of these baselines: 1. Payroll only: For catastrophic scenarios 2. Barebones + debt service + payroll: For navigating downturns Once you have your burn, adjust for: - Stage of business - Customer & supplier risks - Seasonality & debt This gives formula is a starting point, but this number doesn’t mean “cash in the bank.” Depending on the business, this could mean “cash available.” IE. debt you can pull on. The goal of this system is to: 1. Make your business more resilient 2. Help you sleep better at night It’s a lot better than a gut feeling.

@mannybarbas_ creative

@kamal_razzak @johnhickey1970 1mil

This one ad did $2,083,268.42 in spend. One base ad. 257 iterations. Still scaling. At the DTC Summit (thanks @johnhickey1970 ) I showed founders how we make 600+ ads a week. But every single one of them had the same question: “…but how do I make ONE good ad?” So I put it all in a free guide. The $1M Evergreen Ad Formula. It shows you: -How to make an amazing base ad -How to iterate the juice out of it + the exact ad we ran And the BEST part is you can execute this guide TODAY with your founder, an iPhone and a mic. Comment “1mil” and I’ll DM you the guide. (Just follow so I can message you.)

@wearetheselect research

Everyone steals from competitors and calls it "market research." I scaled to $500M using a different approach. My 9-fig research framework finds angles nobody else is using. Like + Comment "RESEARCH" and I'll send you the complete system.