Aurora Magazine

Aurora's January-February '25 issue is out on newsstands! To order a copy online or to subscribe, please visit dawn.com/subscription

Motorcycles have long been a staple of Pakistan’s roads, but few embody a lifelong passion for them like Syed Muhammad Haroon Rashid. Read the full piece by Romano Karim Yusuf. aurora.dawn.com/news/1145455/

Shahrezad Samiuddin on the ads that stood out the most to her this Ramzan. aurora.dawn.com/news/1145456/

Zoha Shahzad, Creative Manager at Finqalab, lists a few of her favourite ad campaigns. aurora.dawn.com/news/1145452/a…

Faizan Usmani on the gems embedded in Urdu colloquialism. aurora.dawn.com/news/1145422/l…

Aurora congratulates Javed Jabbar for receiving the Hilal-i-Imtiaz, and Sana Hashwani & Safinaz Muneer and Muneeza Shamsie for receiving the Sitara-i-Imtiaz by presenting their interviews from our archives. aurora.dawn.com/news/1145449/h…

Zahra Salah Uddin looks at how Gen Z is empowering musicians to revive concert culture. aurora.dawn.com/news/1145429/

Senator Sarmad Ali remembers Arshad Zuberi, Deputy Chief Executive of the @brecordernews aurora.dawn.com/news/1145394

@aabsharsolution is tackling one of Pakistan’s most pressing challenges – water scarcity – with AI-driven solutions. aurora.dawn.com/news/1145443/a…

Reframing isn’t just a marketing tactic – it’s a game-changer. @Tyrex31 explores how brands and individuals can redefine perceptions to their advantage. aurora.dawn.com/news/1145445/t…

@yesits_Engineer on how Pakistan’s youth are leading the charge for climate justice by challenging outdated systems, driving grassroots activism and demanding real change. aurora.dawn.com/news/1145439/r…

As the country celebrates Pakistan Day, @talhamid opines that patriotic advertising doesn’t necessarily have to feature the national flag or anthem. It can just feature effective storytelling and social messaging. aurora.dawn.com/news/1145442/p…

Aijaz A. Nizamani on Pakistan's urgent need for sustainable policies and business-led solutions to protect farmlands and livelihoods. aurora.dawn.com/news/1145441/c…

Sophia Khan speaks to @dwheld, President Emeritus, @wfamarketers and Non-Executive Chair, @PabloAgency aurora.dawn.com/news/1145425/t…

If there’s one thing Pakistanis do better than biryani, it’s turning Eid into a full-blown fashion extravaganza. @karachista dives into the hottest Eid trends of 2025 – from farshi shalwars to pistachio chocolate desserts. aurora.dawn.com/news/1145440/e…

In the age of AI-infused drivel, human ingenuity and authentic, trustworthy content is the only way to stand out, writes @amberarshad aurora.dawn.com/news/1145416/d…

Kiran Ahmad discusses how design underpinned by strong research can make a tangible difference in people’s lives. aurora.dawn.com/news/1145407/

Why watch an entire series when snippets will do? Siham Basir comments on a growing trend among younger audiences. aurora.dawn.com/news/1145433

Will the rising popularity of podcasts return our attention to longer formats? Sophiya Shams Rafi poses the question. aurora.dawn.com/news/1145398

@AlifyaSohail examines whether Shark Tank Pakistan stays the course and delivers real value to Pakistan’s aspiring start-ups. aurora.dawn.com/news/1145436/s…

Digitally engaged perhaps, but Gen Z’s core values are deeply embedded in what it means to be Pakistani, writes @Kashif_Hafeez aurora.dawn.com/news/1145404/d…