Authoritas™

If AI agents can’t interpret your content, they can’t act on it. On March 17, @geatricebi explains the infrastructure layer behind AI-ready brands. Structured data. Knowledge graphs. Governance. With @TeamKalicube + @Authoritas_com eu1.hubs.ly/H0srsV-0

@jasonmbarnard @seosmarty I get the point that nobody was optimising for LLMs 10 years ago. But I think @jasonmbarnard may have had a 10 year head start think about optimising for brand search - 3bn data points later he has definitely done more research & experimentation in this area than anyone I know.

@seosmarty I built Kalicube Pro back in 2015 to manage Brand SERPs, then it evolved for Knowledge Panels and now it have evolved to LLMs So I get a bit obsessed about the Algorithmic Trinity and educating these algorithms like children :)

The key here, “We’re all figuring this out as we go along.” That’s exactly what I tell clients and leads. You cannot claim to be in expert in something that is a few months old. That is not say we don’t have educated theories what should be done but this doesn’t make us experts!

🚨 New research from Authoritas: AI Overviews are changing faster than organic rankings! 🔥 70% of AI Overview results change in just 2-3 months. SEOs, are you tracking this volatility? Read more: authoritas.com/blog/serp-orga… #SEO #GoogleAI #SERPAnalysis #AIOs

7/7 Want the full analysis? Read our complete research here: authoritas.com/blog/ai-overvi… #SEO #SearchIntent #AIOverviews

6/7 The big surprise? Topic research terms rarely trigger AIOs (3.37%) This suggests Google still prefers traditional results for broad research queries.

1/7 📊 NEW AIO RESEARCH: @DavetheSeo analysed 10,000+ keywords to understand how user intent impacts AI Overview appearances in Google Search. Here's what he found...

@richsangerSEO @MordyOberstein Yes, we've been analysing this too and we'll publish our findings soon - it will be interesting to compare notes.

@MordyOberstein Awesome findings @MordyOberstein ! There are a few factors at play here that impact volatility. I have a good feeling you'll be hearing more about this very shortly lol.

How consistent are URLs inside of Google's AI Overviews? Here's what I saw inside the Semrush data set: 🔴 Of all the keywords studied 0% showed the same URLs across 30 days 🔴 91% of all AI Overview URLs were removed at some point 🔴 Only 43% of those removed URLs ever returned to the AIO 🔴 96% of AIOs studied saw at least 1 domain change over 30 days 🔴 The avg AIO URL shows for just 3.87 consecutive days Is targeting Google AI Overviews still worth it the same way? I felt like something was missing from the AIO conversation. Yes, it's good to know how often they appear. Yes, it's good to know about organic result overlap. But if you don't know if there's a real chance for CONSISTENT URL placement how worthwhile is focusing on an AIO? (For the record, we still don't know the CTR on AIOs - which also an important data point!) Big thanks to @semrush for really combing through the data in a very very meticulous way so I could put this study together. hashtag#SEO hashtag#AI hashtag#AIOverviews hashtag#OnlineMarketing hashtag#DigitalMarketing 🔥 Full Study: semrush.com/blog/url-volat…

@richsangerSEO Thanks @richsangerSEO and there's plenty more #AIO insights coming!

Looking for advanced AI Overview tracking? Check out the @Authoritas_com platform. Here's a great overview of what they have to offer: ✔️Complete AIO Expansion: Gain insights beyond basic AIO detection. Authoritas captures every ranking page, full visibility analysis, and temporal tracking. ✔️SERP Comparison: Compare SERPs side-by-side for in-depth insights. Track changes over time, desktop vs. mobile, and analyze before/after AIO impacts. Visuals make it easy to see ranking shifts and competitor movements. ✔️Advanced Data Access: Export detailed data to CSV, Google BigQuery, and Looker Studio for custom dashboards, KPI tracking, and competitor comparisons. ✔️Historical Data Management: Access 120 days of ranking history, including volatility metrics and advanced AIO visualizations. ✔️Advanced AIO Tracking: Go beyond detection with granular insights on AIO types, positions, and user visibility, making it easy to assess AIO performance and impact. Here's a good writeup of what the platform can do: authoritas.com/blog/beyond-ba…

📚AI Overviews Research: Articles, Studies, and Insights Excited to share the AI Overviews Research section of the Google AI Overview Library! In this section you'll find how AIOs are impacting search, featuring both my own research and insights from industry leaders like @Kevin_Indig, @Authoritas_com, @seoClarity, @SERanking, @garrettsussman, @aleyda, @glenngabe, and more. In this section, you’ll find: 📝 Original research and detailed analyses from my work on AI Overviews. 🔍 Summaries of key studies from across the industry offering diverse perspectives. 📊 Expert insights into the latest trends and how AI Overviews affect search visibility. 📢 Updates from Google and commentary from leaders in the SEO space. Whether you’re looking for deep technical dives or high-level industry trends, this section has a curated collection of insights to guide your SEO strategies. I’ll be adding new content regularly, so make sure to check back! Take a look here: richsanger.com/google-ai-over… Would love to hear your thoughts on what you find helpful or what you'd like to see next!

ICYMI: New Study on Google AI Overviews by Industry! My latest study with @Authoritas_com reveals Health & Home & Garden lead with a 50.3% trigger rate, while E-commerce & Marketing take more SERP space, pushing organic results lower. Read here: richsanger.com/google-ai-over…

We're now seeing AI Overviews appearing for non signed-in users in the UK, ZA, NZ, SG, KE - well countries where English is commonly spoken. #AIOs #SGE #SEO

ICYMI: New Study on Search Intent & Google AI Overviews! @Authoritas_com & I examine search intent to see how Google AI Overviews really work. Building on recent studies, we go in-depth into how intent influences search visibility. Read here: richsanger.com/how-search-int…

@seosavvyagent @richsangerSEO @SERanking @awebranking @seoClarity @AskLaurence @seosavvyagent our study was broken down as follows:

@richsangerSEO @Authoritas_com @SERanking @awebranking @seoClarity @AskLaurence Hey gang - what's the makeup of queries you're using in this research? i.e. - how many navigational vs. commercial vs. informational? I track 250 real estate keywords every month (80% informational and 10% each commercial/nav) and 49% are showing AIOs. seosavvyagent.com/blog/ai-overvi…

New research is out! We’re the first to examine the links in Google AI Overviews that don’t match SERP results. Studies by @Authoritas_com, @SERanking, @awebranking, and @seoClarity found overlaps of about 33%-73% for direct match queries. Here’s what @AskLaurence and I discovered about the links that don’t align! richsanger.com/google-ai-over…

Thank you @gofishchris for this well-put-together thread of @AskLaurence , @Authoritas_com , and my study on the links that don't overlap with direct match SERP results.

Latest AIO Research: 5/5 You can measure the overlap of generative and organic results to help inform AIO optimisation strategies. Our AIO enabled rank tracker is live :) #SEO #AIOverviews authoritas.com/blog/why-gener…