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Atishay
2.4K posts

Atishay
@axtalks
Cold Outreach Copywriting | Cold Email and LinkedIn Sales Systems
Katılım Nisan 2020
312 Takip Edilen2K Takipçiler

Segmenting a list of 10,000 prospects USED to take 2-4 hours per campaign.
Claude Code does it in minutes.
>Hand it the account list.
>It analyzes via Firecrawl and Serper.
>It looks for patterns:
Companies:
a) that are actively hiring
b) with public case studies
c) focused on a specific niche
Each pattern becomes a different angle. 2-3 sequences for smaller segments instead of one email for everyone.
The default mistake is jumping from list to copy. Sit down, write one email, launch.
List comes first.
Angles second.
Copy last.
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this guy just gave away 87 of his cold email secrets
after sending millions of cold emails in the last 5 years
amazing article
GIF
Atishay@axtalks
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This is a real story.
We tested 42 different angles before we found one that worked for a client.
If you want a visual of what that looks like:
Angle 1: 0 calls booked
Angle 2: 0 calls booked
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Angle 40: 0 calls booked
Angle 41: 0 calls booked
Angle 42: winner.
This is outbound.
Cold email is a testing exercise.
You walk through angle after angle after angle, until one lands.
Remember this.
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@axtalks 41 failures and one win sounds like most things worth doing
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@cbwritescopy most detailed narration of golf i’ve ever read on this platform
congrats on the win!
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Emerging victorious from an extremely high pressure situation is the best feeling in the world
Played in my friends’ member guest golf tournament at his country club over the weekend
Made it to an 8-team sudden death playoff, 70+ people watching every swing
For the next hour we played the most high-stakes golf I’ve ever played in my life, making it all the way to a 3-team finale on the 18th hole
Everyone taking 5 minutes per shot, walking out every putt, talking to their teammate about what to do
80 people anxiously watching on, can hear a pin drop on the course
The 2 other teams in the finale put their shots in the water, we put it on the green
Won the entire tournament
Never felt more euphoric in my entire life
Run towards pressure because if you can prevail on the other side it hits harder than any drug could
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@TheJeremyHaynes genius
props to him on being able to think of such a great way to spin this!
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One of my inner circle members got sued for $3.4 million
He was in a defeatist mindset
I told him what a fucking opportunity
You're bigger than $3.4 million
He ended up running a lawsuit sale
Went public about being sued
Said he wanted to work harder and make more money as a result
Did good cash off it
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Anyone from India can run a succesful online business.
And I'm living proof.
We just hit:
• A 7-figure run rate
• 15+ team members
And 99% of our American / EU clients NEVER bring up that we're based in India.
The 1% who do, mention it once on the first call.
Then we talk about their TAM, their offer, their reply rates, their PCPL.
By the second call they've forgotten.
The thing the stereotype gets wrong isn't that there are bad Indian agencies / freelancers.
There are TONS of them.
It's the assumption that being Indian = bad communication.
Most people in our industry can't speak about deliverability infrastructure precisely.
They can't explain why a 14-day Outlook warmup doesn't work but a 90-day baseline does.
Or articulate why their agency's PCPL of 1,800 means the campaign is dead.
WE can.
Doesn't matter where you're from…
If you can
1. Get results
2. Explain what your client is paying for in language they actually understand.
You WILL be successful.
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@andrehaykaljr @tobi there’s nuance to this imo especially for specialized roles
sometimes hiring a person to get the job done quickly is better than having it deprioritized because a manager couldn’t find the time to build an ai solution
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the CEO of shopify @tobi sent a company memo when AI started taking off...
one line in it changed how I run my companies:
"before asking for more headcount, teams must demonstrate why they cannot get the work done using AI"
I stole this word for word
now when a manager comes to me asking to hire another person, the first question is:
show me why your existing team can't get this done with AI
a lot of the time they can't answer it
which means we don't need the hire - we need the existing team to get better with AI
this rule did two things:
it stopped me from over-hiring and throwing bodies at the problem
and it forced my whole team to actually get good at using AI to increase our capacity
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@GeorgeJeffersn it’s their deliverability that has me envious
not just this but dozens of other cold emails
being an outbound sdr at ramp is as good as it gets
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