Felipe Fernandes

This photo was taken during one of my college classes back in 2023. At that time, I had no idea where I would end up a few years later. I wasn’t someone with a perfectly structured career plan or a clear vision of what I wanted to build long term. What I did know was that I felt uncomfortable staying still for too long. I’ve always been drawn to new environments, new challenges and things that forced me to grow faster than I thought I could. I think that mindset is what eventually pulled me toward product, UX and startups. Back then, I saw technology in a much more superficial way. I thought building products was mostly about design, features or simply having a good idea. What changed everything for me was getting closer to real users. Understanding how people actually behave, where workflows break, where teams lose time and how small frictions quietly destroy consistency. Today, working on @sendioai , I get to see that every day. We’ve seen users go from scattered outbound processes and inconsistent follow-ups to generating 60%+ reply rates after improving workflow structure and keeping outreach consistent. And honestly, that’s the part I enjoy the most. Not just building software, but seeing something we’re working on directly affect the way people operate and grow. One thing I underestimated back then was distribution. A great product means very little if nobody sees it, understands it or consistently talks about it. That’s something I’ve been learning in real time while building. Product, distribution and storytelling are deeply connected. The companies and people growing the fastest today usually aren’t just building better products. They’re building visibility, trust and attention around what they’re creating. It’s crazy looking back at this photo now because at that time I thought growth would come from having everything figured out first. In reality, most growth came from entering uncertain environments, building in public and learning while moving.

@nickvnturi LINKEDIN

I started at $5 an hour as a freelancer. Now my dev agency does $1M ARR, and we have built products used by executives from Microsoft, Meta, and Google. That jump did not come from being the best coder. It came from learning one simple thing early attention is never enough timing is everything At the start, I did what most people do send more messages pitch more people hope someone replies Classic spray and pray stuff It was slow, random, and painful. Everything changed when I stopped chasing everyone and started focusing on people who were already showing intent. People changing jobs people hiring people posting about a problem people talking about growth people clearly about to buy That is when outreach stopped feeling like spam and started feeling like good timing. That shift helped me go from cheap freelance work to building a real business. That is also why I built Sendio AI It helps you find intent signals on LinkedIn and engage before everyone else shows up with the same cold random pitch. Right person right moment simple message I've made a blueprint containing the playbook I used to go from $5 an hour to $1M ARR on Linkedin. Reply with "LINKEDIN" and I'll DM it to you

@wizofecom bookmarking this because half of founders post like they’re filing paperwork and wonder why nobody cares

The 7 types of posts that build authority for founders: 1. Conviction Posts 2. Story Posts 3. Midas Posts 4. Doc Posts 5. Hot Takes 6. Transformation Posts 7. Vulnerability Posts If you're building your personal brand, bookmark this:⬇️

@Oliver_Clingain borrowed momentum is a nasty way to put it Feels like one slow month and the floor drops out

If your whole business depends on referrals - You do NOT have peace of mind. You have borrowed momentum. I learned that fast. That is why I trust systems more than hope.

@sharran kinda neat, but that first line feels like a trap

Want to break down a complex idea so anyone can follow it? McKinsey has used this framework with Fortune 500 CEOs for 100 years. 1. Frame the situation 2. Expose the conflict 3. Deliver the resolution Here's what it sounds like in practice: Situation: We were launching a book and wanted to hit the bestseller list. Conflict: When we dug into how the system works, we found it was dominated by state-funded figures. No independent author can compete with that on a level playing field. Resolution: We bypassed the system entirely. Instead of chasing a bestseller title, we went after a Guinness World Record, which meant outselling 5 state-sponsored figures combined in a single launch. We sold $106M worth of books in 72 hours and set the record. Structure your message this way and people don't just understand what you did, they understand why it matters.

@TTrimoreau 2am debugging always shows up like a rent check. AI makes the first 80% look cute then suddenly you’re alone with the logs

Building with AI in 2026 feels incredibly easy… until you’re debugging at 2am alone.

@StevBuilds nah the typo made it hit harder

You know what will happen if you just ship? Right...NOTHING! So don't be affraid and just ship!🫶

@santoshstack solo founders really do get to do way too much now lol. the leverage is kind of absurd.

The internet gives solo founders leverage that used to require teams. Today one person can: • build with AI • market through content • sell globally • automate workflows • reach niche audiences directly The bottleneck is no longer access. It is execution and consistency.

@NickB2005 most teams act like the handoff is the finish line. then everything gets weird after that

@felipfernands @felipfernands it's the part most teams skip. they build the strategy, build the content, then hand it off with a Slack message and wonder why nothing lands.

The hardest conversation I have with founders isn't about strategy. It's when I tell them their sales team isn't bad. Their marketing is just handing off accounts like they're relay batons. Nobody runs the leg together.

@Copy_Stephen yeah it’ll happily nod along right off a cliff if you let it that’s the part people keep forgetting. the tool’s fine, the autopilot is the problem.

Claude is good. Like, it can do a shit tonne of your work good. But you need to understand (when using it) that it's far too agreeable to let it do everything for you. You have to be able to spot things like that and push back. If you don't, it's just like all the rest of 'em. And you'll end up looking like everyone else.

@iamliamsheridan most of those tips are fossilized at this point sounds like they still think inboxes have room to breathe

the cold email "best practices" most founders are following are 2021 best practices written for a 2021 inbox by people who haven't sent a cold email at scale in 18 months

@iamliamsheridan that’s a lot of moving parts for 45 days, kind of nuts it actually turned into signed ARR

@dimitarangg prospects can smell template sludge instantly now. kinda funny how the bar got higher by just sounding normal again

this drop is about to flood inboxes with MORE ai slop prospects pattern-match this shit in seconds. they delete it before they finish line one. human cold email is about to print harder than it has in years. claude just made my job easier.

@LoganTGott linkedin still feels weirdly underestimated, honestly

Everyone is sleeping on LinkedIn... This thing is literally the best option for: • Founders who want inbound leads without running ads| • Turning your expertise into a funnel that prints calls every week • Reaching CEOs, VPs, and decision-makers who don't open cold emails Most people think LinkedIn is dead. It's just dead for people posting corporate slop.

@TechSalesGuy yeah, and the “harder to fix” one is usually the nasty one

here's what I've realized about changing jobs: every company has problems. don't like your boss? easy fix don't like your comp plan? negotiable company not growing? harder to fix you're not escaping problems. you're choosing which ones you want to deal with

@rxhit05 pivot probably. marketing can’t save a product nobody needs

Founders, Your SaaS is struggling. You can only do one: — Pivot the product — Double down on marketing What do you choose?

@mskoriwilson more true than people want it to be

The path to a successful business is not paved by what you add. It's by what you remove.

@KaiXCreator building. selling feels like it never ends, but at least building gives you something to ship to people, which is the whole mess anyway

As a founder You can only focus on one: -building -selling What are you choosing? 👇

@sherifgjini more leads, probably. everything else starts behaving once there’s actual demand.

Which one would you pay for first? - more leads - less manual work - better decisions - faster execution - fewer mistakes