BFBS Creative

Your audience is forming opinions about you in spaces you don’t control. And the people influencing them most probably don’t work for your organisation. They’re creators. Peers. Commenters. People who simply feel more authentic and relatable. That shift is changing how trust and influence work online. Tom explores why peer voices now often carry more weight than institutional messaging and what that means for modern communications. So how do organisations better understand the voices, narratives and dynamics shaping their audiences online? Our Information Environment report explores exactly that 👇🏽 tinyurl.com/5vptfj9j #StrategicCommunications #InformationEnvironment

What if one of the strongest protections against extremism isn’t louder messaging, but connection? Our latest article explores: → why isolation can make harmful narratives more appealing → how conversation helps build resilience and trust → what the RESIST 3 framework tells us about modern information threats → why human connection still matters in fragmented information environments The conversations we create, encourage or avoid can shape more than we realise. Read more 👇🏽 creative.bfbs.com/blog #StrategicCommunications #InformationThreats #NationalSecurity #Resilience

How much of yourself do you feel able to bring to work? On our podcast, The Culture Colonel, Siobhan Sheridan CBE reflects on leadership, belonging and why feeling comfortable in yourself matters more than we sometimes realise. In conversation with Lindsay MacDuff, Siobhán explores the pressure people can feel to fit in, and how simply showing up as yourself can quietly shape the culture around you. A conversation about authenticity, belonging and the impact culture can have on how people feel at work. 🔎 Search The Culture Colonel, Season 2 Episode 5: 'Get Curious Before Getting Critical' wherever you get your podcasts, or listen here 👇🏽 tinyurl.com/5n6ky4zk #MentalHealthAwarenessMonth #Leadership #Culture #PsychologicalSafety

Why are some governments starting to communicate very differently online? This edition of The Comms Dispatch takes a look at France’s French Response account and why it’s getting so much attention. Tom explores what happens when government teams respond more quickly, communicate more directly and engage in the same online spaces where narratives are already forming. The memes are what get attention. The bigger story is how these teams are operating online. It’s about recognising that the information environment has changed, and that traditional communications approaches are increasingly being tested by it. Read more 👇🏽 creative.bfbs.com/blog #StrategicCommunications #GovernmentCommunications #InformationEnvironment #Defence

Need to create communications, but not sure where to start? From insight and strategy through to content and delivery, we can support teams at every stage. Whether you need full delivery or targeted support, we’ll work alongside you in a way that works for you. It’s all focused on creating impact where it matters. Wherever you need it. If this sounds familiar, let’s talk. 📩 creative@bfbs.com #BFBSCreative #ArmedForces #Defence #StrategicCommunications #NonProfit

Good design is accessible design ✨ Small choices can make a big difference. Colour contrast. Captions. Alt text. Readable fonts. Clear layouts. These details shape how people experience your content. Accessibility isn’t an add-on. It’s part of creating better communications for everyone. Our Senior Graphic Designer Elaine shares practical tips and useful resources to help you make your content more inclusive. 'Designing for Everyone: A Practical Guide to Accessible Digital Content' Read the full piece on our website: creative.bfbs.com/practical-guid… #Accessibility #InclusiveDesign #BFBSCreative #Communications

Earlier this week, conversations about allyship were front and centre at the Naval Servicewomen’s Network Conference. For many people, the next question is: What can I do? On our podcast, The Culture Colonel, Captain Tim Grimley shares practical thoughts on leadership, culture and allyship. “In order to empathise, you must listen to the lived experience of our people, of our women.” → Feeling heard reduces stress → Inclusion supports wellbeing → Strong cultures build stronger teams 🎧 Hear Captain Tim Grimley with Lindsay MacDuff on The Culture Colonel 🔍 Search The Culture Colonel - Season 1, Episode 7 wherever you get your podcasts, or listen here: tinyurl.com/4eaaxdur #Leadership #Allyship #Inclusion #StressAwarenessMonth

You’ve been given responsibility for communications and not sure where to start? You’re not alone. Here are five practical ways military leaders can build confidence, strengthen their approach and avoid common pitfalls. Useful for anyone new to Defence communications, looking to sharpen their approach or wanting a practical refresher. Know someone who may find it useful? This could be worth sharing with them. Read more here: creative.bfbs.com/5-ways-militar… #Defence #Leadership #Communications #Military

What if the biggest challenge in a crisis isn’t the threat itself, but how pressure shapes decisions in the room? That was the challenge explored at @NATO Civil-Military Cooperation Centre of Excellence (CCOE) conference acaCIMICs VOL II’s, where Adam Waters represented @BFBSCreative . Participants took part in Fault Lines, our disinformation simulation designed to reveal how pressure can affect decision-making through competing priorities, unclear ownership and incomplete information. Because even strong teams can find decisions harder when the stakes are high. Find out more: creative.bfbs.com/disinformation… Interested in exploring Fault Lines for your team? 📩 creative@bfbs.com #BFBSCreative #NATO #Leadership #Resilience #DecisionMaking #StrategicCommunications

Power isn’t just a title. It’s how people make others feel. In this episode of The Culture Colonel podcast, Adrian Bird reflects on why authority and leadership are not the same thing. Titles can be assigned, but trust, credibility and influence have to be built over time. That matters even more in pressured workplaces. When people trust leadership, they’re more likely to speak up, ask for help and support each other. When trust is low, stress can grow in silence. 📷 Hear Adrian Bird in conversation with Lindsay MacDuff in Season 2, Episode 3: Be Excellent to Each Other with Adrian Bird. Listen here: bfbs.com/radio/podcasts… #StressAwarenessMonth #Leadership #WorkplaceCulture #Podcast #TheCultureColonel

Not every piece of misinformation needs a response. But a lot of communication teams still feel the need to react to everything. More posts. More rebuttals. More “correcting the record.” The problem is, that can actually make things worse. It can amplify noise, give attention to the wrong things, and pull you into the wrong conversation. This piece looks at why better judgement matters more than louder communication. Read the full piece here ⬇️: creative.bfbs.com/information-th… #StrategicCommunications #Misinformation #CommsStrategy

🌍 Across Europe, support for national defence and military cooperation varies by country. Sometimes significantly. That creates a challenge. The same approach to communicating defence won’t land in the same way everywhere. This report explores why, and how audience differences shape interpretation. Download the report ⬇️ tinyurl.com/3jztp695 #Defence #StrategicCommunications #AudienceUnderstanding #ResearchAndInsight

Your audience doesn’t trust you. And they don’t fully trust anyone else either. That’s the reality of communicating today. So what actually works? When we looked at the information environment around Armed Forces recruitment, one thing kept coming up. Credibility doesn’t come from authority anymore. It comes from authenticity, lived experience, and peer voices. Watch Tom unpack this in the video ⬇️ Explore the full Information Environment report: bit.ly/470KQmp #ResearchAndInsight #CommunicationsStrategy #InformationEnvironment

The hardest communication challenges don’t come with clear answers. They happen in complex environments, where context matters, and getting it right makes a real difference. At @BFBSCreative, we solve big problems, quietly when it matters. → turning research into insight that shapes how people think, feel and act → shaping strategy that drives action → creating content that makes a real difference We also support organisations with inclusion, navigating disinformation, and building capability through training. The kind of work that informs, builds resilience and, in some cases, saves lives. Being part of @ThisIsBFBS means any surplus we generate goes back into supporting the Armed Forces community. Here’s a glimpse into some of our work 👇🏽 #StrategicCommunications #Defence #ArmedForces #GovernmentCommunications #BehaviourChange

When we talk about defence communications, we often focus on the message. But messages don’t land in isolation. They enter an environment where narratives are already circulating, audiences are already engaging, and perceptions are already forming. Our latest Research & Insight report examines the UK Armed Forces recruitment information environment. We analysed 54,000 pieces of content to understand: • What’s shaping perceptions of Armed Forces careers • Where attention is gathering • What this context means for strategy Whether you’re shaping communications, recruitment or wider strategy, this report offers insight into the environment those decisions sit within. Read the full report: bit.ly/470KQmp #ResearchAndInsight #Communications #AudienceUnderstanding #InformationEnvironment

The most influential voice shaping your audience may be someone you’ve never heard of. Influence online has decentralised. Instead of a few large voices shaping opinion, audiences are increasingly influenced by smaller accounts sharing authentic experiences. When analysing the information environment surrounding Armed Forces recruitment, we saw this dynamic repeatedly. Watch Tom unpack this further in the video. Explore the full Research & Insight report: bit.ly/470KQmp #ResearchAndInsight #Communications #AudienceUnderstanding #InformationEnvironment

How do you compete with an algorithm designed to work against you? It’s a challenge we kept coming back to when analysing the recruitment information environment. Platforms prioritise content that provokes strong emotional reactions, and negative emotions travel fastest. Which means audiences rarely encounter institutional messaging as a blank slate. Watch Tom unpack this in the video below. 👇🏽 Read the full Research & Insight report: bit.ly/4rWar8F #ResearchAndInsight #CommunicationsStrategy #InformationEnvironment

Why does negativity always feel louder online? In our latest research, just 0.12% of content in the recruitment information environment related to scandals. But it generated almost half of all shares. Small volumes can dominate perception. That’s not a content problem. It’s an environment problem. Understanding that changes how you plan communications. Access the full report here: bit.ly/470KQmp #StrategicCommunications #AudienceInsight #InformationEnvironment #ResearchAndInsight