Barak Avidan
706 posts

Barak Avidan
@BarakDesigns
UX designer → Builder. Co-founder of https://t.co/XIL0IvjsHn and https://t.co/KY3lv9odIN
Tel Aviv Katılım Nisan 2026
238 Takip Edilen209 Takipçiler

Dear @elonmusk @Premium @nikitabier — facing severe low visibility on @TheAstroNexus despite complain.
X Algorithm has ruined my day. After nailing the #FIFAWorldCup2026 predictions, today should have been my most interactive day but instead my tweets are sitting idol since #Spain won.
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@Tawheed pull worked for us too, but only after i knew exactly which conversations to show up in.
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I was emailing with a founder the other day.
He had hired a LinkedIn agency.
And was posting selfies of himself talking about random stuff.
His pipeline? Zero.
This is the trap so many B2B founders fall into.
Chasing vanity metrics instead of building a real GTM motion.
When I was scaling ToutApp, we grew to 100,000 salespeople on the platform.
We didn't do it by cold emailing them. We did it by getting them to come to us.
After we sold ToutApp to Marketo, I joined their executive team. As SVP of Strategy, I was part of the team that sold Marketo to Adobe for $4.75bn.
Across all that experience, and now scaling my own portfolio of AI and SaaS companies at TK | Capital, one truth has remained constant...
There are two ways to go to market:
1. The "Push" Strategy: Living in cold DM hell. Spamming thousands of people for a 1% response rate and a 20% win rate. It's a grueling, expensive, uphill battle.
2. The "Pull" Strategy: Creating a GTM motion where customers come to you. Where they show up to sales calls already trusting you. Where win rates are over 50%.
But this doesn't mean you need to become a full-time influencer posting selfies. Far from it.
The "Pull" strategy is a system. A repeatable GTM playbook.
On this week's Unstoppable episode, I break down the entire "Pull" GTM strategy. It's the only one I use and the only one I teach the hundreds of founders we advise.
I'll get into the 3 core principles to make it work:
• How to define your Ideal Customer Profile so your message lands.
• How to build your Manifesto to introduce the "new way" of solving their problem.
• How to launch your "Broadway Show" for consistent execution without burning out.
If you're tired of pushing and ready to have customers pulling, this Unstoppable episode is for you.
Watch the full episode here:
youtu.be/Db6KVLcmQsA

YouTube
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@MAPatriot1630 algorithm made the farm obvious, which honestly saves everyone time.
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@likkleddon algorithm shifted to reward replies over impressions, views dried up for everyone posting without conversations.
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@getRewardful built Pounce to automate that first step, finding who's already talking about you is the whole game.
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@flipkoin2 grok had every unfair advantage and still shipped a glorified search bar.
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I've used AI every single day for years. ChatGPT helps me write. Claude helps me think. Other tools have produced code, documents, ideas, websites, and real work.
Then there's Grok.
Three years of trying. Three years of giving it another chance because everyone keeps telling me it's revolutionary.
My result?
Zero.
Not "less useful." Not "not my favorite."
Zero measurable value.
The biggest advantage Grok should have is obvious: it's embedded into X. It has access to one of the richest real-time conversations on Earth. It should be surfacing hidden patterns, challenging assumptions, connecting distant conversations, exposing emerging narratives, and delivering insights no other model can.
Instead, my experience has been endless summaries, recycled profile information, generic context, and prompts to ask follow-up questions just to get the analysis that should have been there in the first place.
Meanwhile, the marketing tells us it's changing everything.
So where are the independent creators whose businesses run on Grok?
Where are the programmers saying they replaced their daily workflow with Grok?
Where are the consultants, researchers, analysts, journalists, or entrepreneurs showing that Grok multiplied their productivity?
With ChatGPT, Claude, Cursor, and Copilot, those examples are everywhere.
With Grok, I mostly see marketing.
If I'm wrong, show me. Show me the people creating real value with it. Show me the workflows. Show me the businesses. Show me the evidence.
Because after years of using AI daily, my conclusion is simple:
A product isn't judged by press releases or user counts.
It's judged by whether people repeatedly choose it because it helps them accomplish something they couldn't do before.
For me, Grok never crossed that line.
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@emilkowalski i pick who to learn from by checking if their thing has a billing page.
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After my last post about turning someone’s content into a skill, a few people asked the same question: how do you know who’s actually worth learning from, given all the AI slop out there?
Look for proof of work.
If I wanted to learn font design, I’d read everything Rasmus has ever said about fonts, because he made Inter. I wouldn’t search for the most viral typography thread.
Shipped work that strangers pay for or depend on is the best signal there is.
Before taking someone’s advice, open their GitHub or personal site. Find something they built that people actually use: a product, an open-source library, something tangible.
This is why followers and likes are not a great proxy for what’s good and what’s not.
Many people are good at posting shiny things, but as soon as you look for any tangible work, it falls apart. Mainly because building is a completely different skill, and that’s the skill you actually want.
You want to learn from the builders. Be allergic to the talkers.
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@notasjad same feeling here, i started treating replies as my actual distribution channel and it moved the needle more than tweets.
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@lukepierceops uber to the NYSE is a wild arc. congrats on matthew, that one rewires everything.
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Just crossed 11,600 followers and it hit me that most of you followed a guy you know nothing about.
Here’s a quick rundown:
- First project ever was a few hundred bucks on Upwork. Airtable, Zapier, duct tape. Drove uber on the side while I tried to get my first freelancing clients
- 4 years and 87+ clients later, Boom Automations builds custom AI operating systems for companies. Think 40+ screen apps, systems, and automations that replace tool stacks and pointless processes
- Pivoted away from low-code a year ago when I realized the build was becoming a commodity. The map is the product now
- Featured at the New York Stock Exchange, which my Upwork self would not believe
- Spoke on an AI panel about what we’re building for clients and where I think it’s headed
- Run the Ai Agency Inner Circle on the side, 70+ members building AI businesses with live calls every week and arguably the GOAT coaching roster
- Biggest one: became a dad to Matthew in March. Puts every business win in perspective
No guru stuff here even though some of my friends joke with me that I’m a guru now. I run the agency daily and post what I learn from it.

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@dustorean i switched to Following tab months ago and never looked back, for you is basically a slot machine now.
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@Crtquinn recycled insight with a new font is still recycled insight.
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Everyone wants to be seen as an intellectual on X these days
But using AI to rewrite the same old trading tweets doesn't make you one
You keep saying intellectual tweets don't get engagement
Maybe it's not the tweet type
Maybe it's just your tweets
Every week it's the same thing
Most traders fail
Discipline is everything
Risk management is key
Same words
Same structure
Same ideas
Then you add an AI image and wonder why people scroll past it
Ask yourself one question
If this tweet was posted by a random account would you actually stop to read it
Would it make you think
Would it make you follow
Or would it feel like something you've already seen a hundred times
A lot of people don't have an engagement problem
They have a communication problem
You don't just need to learn how to write
You need to learn how to think
Because people don't follow accounts that repeat what everyone already knows
They follow people who make them see something they hadn't thought about before

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@TopherNOW great product plus great distribution losing to pure speed of market change is a terrifying new failure mode.
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This has been keeping me up at night this week:
The startup mantra of 2026: "Anyone can vibe code anything. The key isn't building, it's distribution."
I'm not sure that's true.
Last week one of my favorite AI/automation platforms announced it's shutting down.
The founder had built incredible distribution over the past 2 years.
More than that, he had a product that solved real business problems.
It solved problems that the competition didn't. And it was way easier to use/ get up and running.
This is a new era, and I'm not sure anyone knows the long term secret to success in sass when things are moving this fast.
But combining a great product with great distribution might not cut it.
RIP Relay App. You made a lot of people's lives easier.
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Gm $Offchain community. Day 90 of building in public on @Pumpfun .
Today marks three full months of working on Offchain every single day. We now have over 12 products live, with more on the way.
To mark the three-month milestone, we've done a $300 buyback.
We're also opening pre-orders for Offchain Key today. Place your order and we'll begin dispatching, starting with the first batch.
Offchain Key is a physical NFC security key. It uses an NTAG 424 DNA chip, so your signing key lives on the card itself and never leaves it. Tap it on your phone to approve a transaction on Offchain Secure it acts as one of the factors in your multisig setup, alongside biometrics, OTP, and your authenticator. If someone gets your phone, they still can't move your funds without the card in hand.

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Define progress:
1 Month ago, I had:
- 20 followers
- 0 products shipped
- No consistent posting habit
- Made $0 from anything I built
Today I have:
- Almost 1,200 followers
- 1 product going live this week
- A modest posting streak
- A growing amount of like minded followers with whom I enjoying exchanging thoughts, and checking in every day
Keep building. Love you guys!
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@Adam_Dono_ canva fatigue is real, curious to see if the output actually looks on-brand or just fast.
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Visual content creation shouldn't be the biggest bottleneck for freelancers, agencies, and creators.
Whether you're managing marketing campaigns for clients, launching a startup, or building a personal brand, crafting high-converting visuals for every post takes hours of manual work.
That's why we built Adra — an AI-powered creative studio built for freelancers, creators, agencies, and founders to generate on-brand ad assets in seconds.
🛠 What Adra gives you: • Instant Creative Output: Type a prompt, upload your brand logo, and generate 3 styled visual variants. • Persistent Brand Kit: Automatic logo & brand color compositing. • Built for Freelancers & Teams: Scale client content volume 5x faster without spending all day in Canva. • Live Playground: Try the generator directly on the landing page before signing up!
🎁 Early Access Perk: The first 100 people to join the waitlist get 50 free generation credits on launch day!
💬 Drop a comment with your thoughts or what features you'd like to see, and try the live generator here: 🔗 adra-frontend.onrender.com
#buildinpublic #freelancing #creators #saas #ai #marketingtech #design
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@AznJulia_ felt fine for like three days too, just long enough to trust it.
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@7Lynux my for you page is 80% rage bait and 20% crypto bros i didn't follow.
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You don't need to have everything figured out before you begin.
You need a reason to start and the discipline to keep going.
Small, consistent progress compounds over time.
Here's to a productive week of learning and building. 🚀
#MondayMotivation #BuildInPublic

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@SakshiSugandhi oauth done right early saves a painful migration later. looks solid.
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