Andrew Torek

@DandiG_ This makes no sense. You are contradicting yourself. - “no one can unban” - “they keep spamming support to unban” ?

Let me tell you an "industry secret" real quick At the moment, NO ONE can "unban" your shit In the past there were GENUIENE "insiders" that click a button... and boom, you're back. RIGHT NOW AS WE SPEAK nobody can do this on ad accounts, ad approvals, and profiles. The tool got updated So what do ppl that currently sell it do? Simple! They contact Meta support again, and again, and again until it works, and they social engineer them using various methods (which is literally something you can do as well for free btw) Yet some of you mfers pay $5000/month for that Big shame!

@thevslguy Don’t get insecure when asked for proof buddy, usually not a good sign

@BasedTorek idk if ur in ecom but when u scale fast roas gets lower no offence but ur style of talking is proving that ur hating here ngl, and if someone wants to work with me and then wanna see proof, more then happy to show them rather then someone random who dont know how to talk

research is more important than you think not giving Claude a 20-page prompt and calling it deep research actual research, customer data, forums, Reddit threads, FB groups, social media comments, YouTube videos, etc. although deep research is important too, but only if you actually read it not just keep it in a Claude project after good research, you’re 90% done with the copy, you just need to use your ICP language and talk to them in the way they want to be spoken to and then you can post screenshots like these

@thevslguy That’s exactly why proof is needed, went from 3.8 to 2.9 And cry for? Seems like you find a lot of offense when you are asked for proof, is that usually a question you experience a lot of difficulty with?

@BasedTorek once again cry harder

@thevslguy Some fake proof first, but when it’s time for the real proof, you aren’t here to proof yourself, makes sense No one hates or cares about you buddy, show proof when you make claims or don’t make them

@BasedTorek not here to prove myself to someone like you go hate on someone else

@thevslguy Show them next to each other buddy not separate like that

@BasedTorek cry hard

@FedotOff90 I almost spit out my drink.

A founder I met at a private dinner in West Hollywood last month told me his Meta ROAS is 1.1. I almost spit out my drink. Then he explained. His brand acquires every customer at break-even or slight loss on Meta. Day 1 ROAS 1.1. He doesn't care. Because his email and SMS retention engine prints 4.2x ROAS over the next 90 days on the same customer, every time. 14 lifecycle flows. 8 win-back campaigns. A subscription program with a 47% take rate at checkout that locks in 6 months of revenue from day one. His blended ROAS at the customer level is 5.8. Meta is just the front door. The real business happens after the customer walks in. The founders who figured this out aren't optimizing ad accounts. They're building retention machines that turn break-even acquisition into 8-figure profit.

@ecomfrr How about ethiopian

A lot of people have been asking me this in DMs so I thought i’d just share it here: The best way to go about a product is to go into a huge TAM market and market the product uniquely. For example: Let’s say Brand A is Marketing Tumeric Capsules to joint pain (Now that in itself is already a huge market) You can come into the market with fresh eyes as you know that there’s huge demand for this product and market it differently e.g: targeting people who are constantly bloated (Don’t fact check me i’m just giving an example, obviously when targeting a new avatar you NEED to do research first to back the claims you’re making) That way, you’re targeting different people but using a product with huge demand. I hope that makes sense. Another thing you could do is target the same people but change up the product a bit to make it better than the competition. E.g instead of it being “Tumeric Capsules” You could call it “Slovanik Tumeric Capsules” or something like that, By giving it uniqueness and making it seem like it’s sourced from somewhere unique, it gives the perceived value a lot higher than what it already is. So yeah there’s many ways to go about finding the right product but I hope that makes sense Key takeaway is: Find a product with huge demand. I’m talking atleast 800k+ a month in visitors.

@Aducate What does that have to do with creative quality? Your 2 roas creative at 1k per day wouldn’t keep up at their spend level. Try to scale to $350k per day and let us know how that goes

Don’t do this unless you also scale at a 0.2x roas

@DandiG_ @mercury big L

In September 2024, my biz partner msged me that Mercury closed our account out of nowhere Felt like shit. Genuinely out of no where. Was talking to my friends - they were facing the same BS. As you can imagine, there was nobody to talk to A few weeks later, a competitor charged us money to get the invite to Slash. It was $500 We paid, and the rest is history. Ever since we joined we managed to spend $100m on their platform. This Series C is genuinely exciting to see and I can't wait to see Slash crush all of their competition - who are just horrible companies Shoutout Slash

@kamal_razzak SWIPE

People keep asking for this and I've been sitting on it for a while. Here's my 50 founder ad swipe file - you can copy and rinse and repeat. Lot's of these are running at scale - lot's are just cool concepts and variations to give you ideas to test. Pulled it all together into one swipe file. P.S this is a working file so I will keep adding too it! Everytime I see a new banger I will add. Comment "SWIPE" and I'll send it over.

@StefanGeorgi Just visit meta ads library and search “quiz”???

Anyone got links to good quiz funnels they can drop? Making some improvements to StefanBrain's CRO tool and need a bunch of quiz funnel examples to test it on 🙏

@ron_ecomm @chadjanis Brazilian VSLs

wtf happened Jun-25 @chadjanis

@EcomSapo Mark should just hire you at this point to clean up

There’s a new offer on Meta pushing 320+ ads to a “Lottery Loophole” VSL right now… Most people scroll past it in the ads library… Because the creatives look like cute puppies. (All cloaked, by the way.) But it’s scaling. Same pattern: → Curiosity hook → “Hidden system” angle → “Government doesn’t want you to know” type beat Nothing fancy. Just direct response doing its job. And here’s the best part: They know EXACTLY who they’re targeting. They know their avatar WELL. And they go deep. Rural old guy saying: “I’ll give away a Ford F-250 King Ranch if you don’t match at least 4 numbers on your next Powerball ticket…” Bingo.

@EcomSapo We recently realized we had ads running from meta to our website. Also just realized we had a website this morning. The more you know!

“We have recently become aware of what appear to be advertisements featuring potentially AI-generated medical practitioners.”

@EcomSapo These type of extensions almost always contain malware, fyi

> download chrome extension “ Allow Right-Click” > right click the ad > save it > done

@cartiernoahh No it wouldn’t, absolute crap

If someone could replicate this style in an Ecom ad This would be groundbreaking for anyone selling health supplements

@DTC_Quizbuilder @StefanGeorgi With that logic, if we send 1/2 of the value to meta, cpa would go down Guess what, it won’t

@StefanGeorgi We had a double tracking issue recently. Our CPA spiked in a day by 80% as in ads manager every sale was over attributed by around 80%

For people doing DTC (and especially supplements), one of the biggest paradigm shifts over the past year or so is the fact that trying to maximize your front-end AOV is typically a losing strategy on meta now. Reason why: When your AOV goes up, your CAC tends to go up. This is "anecdotal" but supported by tons of biz owners I talk to in CA Pro who, combined, are spending over $100MM a month. Why does it happen? Two theories: Theory 1: Meta hates high AOV supplement offers and kind of assumes they're scammy or going to lead to a poor customer experience. Theory 2: Pixel gets conditioned to search for high ticket customers. There are fewer of those customers, but they're worth more, so meta's algo figures it's fine to spend more money to get them. I'm not a media buying expert so maybe those theories are both wrong, and if someone has a better explanation feel free to drop it below... But regardless, it's pretty universally accepted that as AOV goes up, CAC goes up, and it's really frustrating for business owners. So the "contrarian" thing I've been advising folks on lately is to not focus on AOV or, in some cases, to actually try to build lower AOV funnels. You'll make less gross revenue per customer, but if you can scale profitably or at breakeven on the FE at 500 - 2,000 new customers per day, you'll end up a lot happier than if you're losing money on 100 higher-paying customers per day. Especially since email monetization isn't nearly as powerful as it used to be. So yeah, you can theoretically sell those higher value customers more stuff and get a better LTV from them (even without subscription), but most people suck at doing that. That's on top the whole adding subscription options to the checkout thing. Obviously that's great - it's just harder to actually get great retention than people think, especially for supplements, skincare, etc. Doesn't mean it's not worth it - just dangerous to bank on that. But anyways, I see a lot of people scaling to 8 figures with a $90-$100 AOV and a $50 CPA.... While I also see a lot of people stuck at low 7 figures with a $250 AOV and a $230 CPA. And again, that's a massive change, because historically the goal for anyone not focused on subscription was to maximize Day 0 AOV. Nowadays though, that's often a losing strategy.

@Fortuze Clearly no idea what you are talking about

nobody is actually testing 100 creatives a week the only person I know doing that is doing $15M a month to test 100 creatives properly you need at least $100 on each one that's $10K a week just on testing do the math people just be yapping about it like they're actually doing it what you should actually be doing is testing 10 different angles a month find which angle works then make 5-10 creatives from that angle test angles and offers not creatives

@JamesEbringer The AI slop is real with this one

Yesterday everyone was laughing at TAP for offering Medvi at $100 CPA That was yesterday Today TAP has the best Medvi affiliate program on the market $300 CPA 24-hour payouts No approval process Fully compliant Start running traffic today and get paid tomorrow The "best" networks out there offer $350 CPA but make you wait a week for approval and then pay you weekly TAP gives you nearly the same CPA and pays you every single day with zero approval wait We told you the CPA was going up We told you it was happening in days not months It took less than 24 hours That's how TAP moves No games No gatekeeping No making affiliates wait for their own money While other networks are still figuring out their approval process TAP affiliates already got paid This is the only affiliate network built for affiliates Everyone else is built for themselves and treats you like a disposable traffic source The weight loss market is $58 billion 30 million Americans on GLP-1 drugs Medvi is doing $1.8 billion this year The offer is live right now The CPA is competitive The payouts are daily The approval process doesn't exist Stop overthinking and start running traffic jointap.co