Andrew Torek

Only if you’re selling to an audience that looks like you. Same holds for ecom. If you’re a 23 year old founder selling a lifestyle change product to boomer women, it makes no sense to film ads yourself. A good creator that actually looks like your audience will almost always outperform you, and that easily makes up for the “extra cost” of not filming yourself. Always try to match the creator to the audience your selling to.

Alright, let's get into it. This is my bulletproof 2026 Meta campaign structure, and yes, I'm dropping it for free because I genuinely don't care, this is what gurus are charging you 20K courses for 😂 Before I even get started: I already know what's coming in the comments. Some nerd is going to show up and start preaching about the 1CBO Consolidated structure like. Cool. Maybe it works for your little $500/day account. But let me be very clear, I have never, not once, seen a brand sustain $500K+ per day consistently on a single CBO at scale. Not one. If you have receipts, slide in. Until then, sit down. This structure isn't theory. It's not something I read in a course or saw in some guru's carousel post. It was built in the trenches, tested across multiple accounts, multiple verticals, real money on the line, and it has allowed me to scale brands faster than most people think is possible while actually staying profitable. That last part matters more than the scaling, by the way. Scaling broke is easy. Scaling with margin is the game. I'm not going to tell you what products, what brands, what niches, or what creative angles I'm running. Those questions will be ignored. Not because I'm gatekeeping, but because the structure is the structure. It works. The variables are on you. Comments are open. Smart questions only. If you come in with something basic, don't expect a response. Do with this what you want. THANK YOU FOR YOUR ATTENTION TO THIS MATTER — SCALESURFER OUT🤙

Stop taking inspiration from these big brands. Well, most of you shouldn’t. Almost all of these brands are funded and have completely different unit economics than you, which means they can sustain way higher CACs and won’t run out of cash. On top of that, they’ve been running a while and/or have celebrity endorsements, which means they’ve built up a level of trust and brand awareness. When you copy their funnels and ads, you’re copying a strategy built on advantages you don’t have. The best brands to take inspiration from are the ones that are bootstrapped and scaling quickly.

If you want to master yaps on video you need the full playbook A. Car yap, literally in your car, pro-tip have the bucees, drink the swig, have some character B. Notebook yap, your video notes are in front of you show them and refer to them C. Whiteboard yap, same concept but delivers authority, this is the yap type with the highest view to follower conversion D. Newsletter yap - this week in my substack I talked XXX establishes you as more intellecual E. "With bro" yap - have someone sitting next to you and you have some interplay F. Graphic yap - 1 visual for every two seconds, supercharge retention this is the playbook, you have maybe 90 days left

one angle strategy thats working well for us: focusing on the unique mechanism. what makes your product/offer different techincally? then run that through very communicative visuals + great copy.