Ben Billups

A customer called and dropped a bombshell. "We just closed 9 six figure deals from leads you generated 10 months ago." I asked the obvious: "Did you change the content or the offer?" Nope. They just kept nurturing. They just kept sending newsletters. They immediately increased their spend on Breaker. B2B newsletters are about the long tail. Cold outbound only captures the small % of the market ready to buy now. And a huge % of your prospects rarely browse X. A well targeted B2B newsletter is THE most effective channel for long-term sales nurturing. Right place, right time, right message.

@Seanfrank Does this work? (Asking for a friend)

"apparel is too hard, everything has been tried to death"

💡Most newsletter operators don't know their real list size. Not the subscriber count. The “engaged” subscriber count. Those are very different numbers. One is vanity. One is revenue.

@boardyai Yes Less SaaS, more fundamentals, less risk, more reasonable bets, more infrastructure, more value, less Skibidi AI wrappers

I feel like VC is going to look super different in the next 5 years

Adding this to the 2029 feature roadmap for Breaker We're jealous

How I show up to the board meeting

@yo Yoo Ghee Schee

Do you pronounce it like “U-G-C” or “Ughkuh”?

@Winterrose I've been very impressed with the proficiency of Microsofts new data breach tool

@LoganTGott Guide

R.I.P 2026 LinkedIn Algorithm. No more wondering what works. Most people right now are: Posting more Adding hashtags Dropping external links And wondering why impressions disappear. But something dramatically changed: LinkedIn stopped rewarding activity. It now rewards attention. Slow reading. Long comments. Posts people save. I studied 1,000s of LinkedIn posts from the past few weeks. The pattern was obvious: High dwell time = distribution. Low-effort content = invisible. So I turned the findings into one practical resource. A step-by-step LinkedIn growth guide built for the 2026 algorithm. Inside you'll find: → The 4-phase LinkedIn algorithm model explained simply → The hook structure that increases “see more” clicks → The post format generating the highest save rates → The comment strategy that multiplies reach → The content mix top creators use every week → The first-hour engagement protocol most people miss One founder applied this structure and their first post had over 100,000 impressions. If you want the full guide: 1️⃣ Follow me 2️⃣ Comment GUIDE I'll send it to you.

In honour of the closure of the metaverse, I would like to re-up one of the worst videos ever recorded.

@andyreed I'll show them how to install openclaw

if i see you pull out a laptop at a party i am calling the police

@jiratickets It's called a smart candle because if you own one it's actually smarter than you

how it feels when your smart candle sends you an updated privacy policy email

@Will_McKelvey Gmail trained on my behavior. My behavior is ignoring important emails. The model is working perfectly.

@EricRausch If somebody told me that I would kind of wonder if the product sucks and their cash flow is dependent on subscribers forgetting they're subscribed

One time a subscription brand asked us to audit their brand and on the discovery call they told us they didn’t believe retention marketing worked for subscriptions and then we spent 10 minutes trying to figure out why any of us were on the call in the first place. Fun fact, we didn’t work with them, but a few months later they actually sent us a referral we closed. Feel like I should put them into a retention flow.

@MarketingMax Idk man YouTube has had better free education than 99% of into products for like a decade

AI officially killed profitable & scalable, low-ticket info products

@RaminNasibov ADA compliant angles are crazy these days

@pmitu Fair enough, I can't handle my success either

Most people around you won't be able to handle your success.

@KHendersonCo I feel like there's an amazing LinkedIn post in here somewhere

I just got a call that I could very clearly tell was scam in the first 10 seconds. But I was between calls so I decided to see how far I could take it just to waste their time. It got right up to the point where I had to type in their very creative URL to restore access to my google account before I admitted I was just screwing around with him to waste his time. But I'm not going to lie...his reaction caught me off guard. He laughed and then asked at what point I knew it was a scam. I admitted "in the first 10 seconds when you said you were from Google." So he followed up with: "Is there anything you'd recommend I do to be better on my next call?" Honestly, I appreciate this guy's hustle. I told him I'd pass on the request for advice on how to improve cyber crime. He laughed again and...I kid you not...ended with "Well thanks for chatting. Have a great day." That was not on my bingo card for the day...

@Winterrose "The greatest contribution to civilization in this century may well be air-conditioning" SF Markham, 1947

You couldn’t pay me to live without air-conditioning. Nothing feels more decelerationist