BidSwitch

Despite all the fanfare, cookies are still alive in Chrome. So why does the industry look completely different than it did in 2020? Because everyone stopped waiting. We break down what's actually happening in the bidstream: eu1.hubs.ly/H0x48H30

3 in 4 programmatic bids are now 'curated deals'. But when the label applies to almost everything, it starts to mean nothing. It's time to raise the bar. Read the blog 👉 eu1.hubs.ly/H0wl7Ym0 #programmatic #adtech

How many hops is too many? Our latest BidSwitch blog explores how hop inflation increases costs, adds latency, and reduces transparency in programmatic advertising — and what buyers and sellers can do to fix it. Read the blog now: eu1.hubs.ly/H0thV6J0

Want to learn more about how you can start leveraging CTV content genre targeting with BidSwitch? Join us on December 15 at 11am EST for a 30-minute #webinar exploring content genre and how to help make your CTV campaigns more effective. eu1.hubs.ly/H0q9v0g0

The BidSwitch Dynamic Content Ledger uses existing RTB pipes to let AI crawlers access publisher content on a cost-per-crawl basis with zero technical lift. eu1.hubs.ly/H0pSbfD0 If you’re a publisher or LLM ready to test this out, get in touch!

We're still buzzing from Wednesday’s 3rd annual BidSwitch Partner Connect in New York - our biggest one yet! This one was all about building stronger connections - literally and figuratively - which are critical as we enter the next era of ad tech. #BidSwitchPartnerConnect

Less than a week to go until BidSwitch Partner Connect 2025 in NYC! On November 5th, we’ll gather for an afternoon of meaningful networking and conversations about where adtech is heading. Don’t miss it — secure your spot today: eu1.hubs.ly/H0pcM5_0

The 3rd annual BidSwitch Partner Connect event is fast approaching! Join us on November 5th in New York City for an afternoon of connection, collaboration, and future-focused conversations. Save your spot here: eu1.hubs.ly/H0p4jmL0

Curious how to make deal requests faster and more efficient while accessing tailored inventory? Watch the replay of our latest webinar on Deal RFP — BidSwitch’s new workflow designed to simplify requesting and delivering targeted inventory.👇 eu1.hubs.ly/H0nHLdC0

SSPs, this one's for you! In our latest blog post, we break down what #programmatic buyers want now, how to meet them halfway, and where BidSwitch can take the heavy lifting off your plate.👇 eu1.hubs.ly/H0ny7qw0

We're excited to launch Deal RFP in the BidSwitch Deals Center! #DSPs can now easily request matching inventory at scale, while Supply Partners tap into new demand with relevant deals. Join our 30-minute #webinar on Oct 7, 10am ET to learn more 👇 eu1.hubs.ly/H0nn_Qr0

In the latest in our "Views from the Middle" series, Cole Newman, Manager, Strategic Accounts at BidSwitch, breaks down how Digital Out Of Home (DOOH) is getting even smarter with programmatic. Check it out on the blog now 👇 eu1.hubs.ly/H0nbQXX0

In the latest edition of our ongoing #SupplySideSpotlight series, Erika Longoria of @Outbrain sits down for a Q&A about the team's merger with Teads, expanding into CTV, and the future of full-funnel advertising on the open web. Take a look: eu1.hubs.ly/H0g2bh-0

As we take our first steps into 2025, the New Year is a great opportunity to refresh your knowledge on a topic which is always relevant in our industry: ad fraud. Brush up on the types of #programmatic ad fraud (and how BidSwitch tackles them) now 👉 eu1.hubs.ly/H0fGNbC0

Curious about how the ID Provenance Protocol is shaping the future of #programmatic transparency? Join the BidSwitch team on December 3 at 10am ET for a 45-minute deep-dive #webinar into these all-new @iab specs. Register now to save your spot 👉 eu1.hubs.ly/H0dY_FR0

Did you know there are four different types of #programmatic transactions? Get the full picture from our 101 guide which explains Preferred Deals, PMPs, Programmatic Guaranteed, and more. Take a look 👉 eu1.hubs.ly/H0c9fB10

@AdtechGod 👋

Is BidSwitch still a thing? I don't hear anything about them anymore...

We are excited to announce MetaX SSP as a partner on BidSwitch! Visit MetaX in the BidSwitch UI to access new CTV/OTT ad sources with high quality in-stream video KPIs from pub-direct and O&O premium #CTV audiences across the US, LATAM, EMEA and APAC markets.

We are excited to announce a new #supply partner - Connatix. Connatix is a video technology company that powers the world’s stories with effortless, empowering, and inspiring solutions. Speak to your account manager to find out how you can connect!

#SSPs, don't miss our next webinar, dedicated to our Deals Center suite of tools—including how to get your inventory in front of our BidSwitch-connected DSPs. The webinar is happening on Tuesday 30th April at 10am EST, so be sure to register now 👇 eu1.hubs.ly/H08Rwhq0