Blinkfire Analytics

Horse arrival videos at the #KentuckyDerby! One of the most popular sponsored content scenes in sports over the past few years has been “player arrivals”. The @KentuckyDerby attracts big-name sponsors every year, but @Ford got creative here!

@NHL @penguins @mnwild @TRIAOrthopedics @CanadiensMTL @RBC Visit Blinkfire to learn more ➡️ buff.ly/xWliLAK #NHL #Hockey

🏒💰 Using Blinkfire Benchmarking, we analyzed the 2025-26 regular season's top @NHL jersey patches by social value: 🥇 @penguins x First National Bank 🥈 @mnwild x @TRIAOrthopedics 🥉 @CanadiensMTL x @RBC If you're interested in the full list, comment "Jersey Patch" below!

⛳️📈 From streetwear disruptors like @MalbonGolf to lifestyle brands like @lululemon, the game of golf has become a canvas for some bold branding moves. Explore the data behind five partnerships redefining the media value of golf 🔗 ⤵️ buff.ly/w6ovVuN

@Orioles @TRowePrice Measure engagement, valuation, and impact of partnerships across owned and earned media with Blinkfire 🔗⤵️ buff.ly/BPJvhod

⚾️🎇 When the @Orioles bats are this hot, even the pyro crew can't keep up! 💰️ Brand Power: @TRowePrice captured $92,079 in social media value in just 24 hours! 📲 Social Surge: Their viral jumbotron image racked up 3.4 million impressions from owned and earned social media.

🏀💰️ This 2.5-inch asset is the most valuable sponsorship opportunity in the #NBA. 🥇 @Lakers x @bibigoUSA 🥈 @warriors x @Rakuten 🥉 @okcthunder x @LovesTravelStop 4️⃣ @sixers x @cryptocom 5️⃣ @MiamiHeat x @RobinhoodApp

Look at the scoreboard: @barstoolspringb's X account is sitting at #1 across global media companies with 44M+ impressions in just 3 days. The wild part? #BarstoolSpringBreak is doing it with 132k followers. To put that in perspective: - They're outperforming ESPN (60M followers) - They’re out-pacing Sky Sports (38M followers) data powered by blinkfire

The Blinkfire x @ScorePlayHQ partnership is here! 🚨 We built an integrated AI solution that automates the sports media lifecycle: ✅ Sync assets ✅ Track & discover across social ✅ Quantify AI-powered valuation Read more: buff.ly/ewGaoiY 📈 #AI #SportsTech

Every 2026 @MLS jersey sponsorship. All tracked by Blinkfire's AI and computer-vision technology. Every club also continues to feature @AppleTV as a permanent sleeve sponsor, cementing one of the most comprehensive media partnerships in sports. #MLS

⚾️💰️ For the first time in history, all 30 @MLB teams have sponsored jersey patches! From hometown brands to global tech giants, we’re talking about multi-million dollar brand equity stitched into #MLB's most iconic pinstripes ⤵️ buff.ly/9H4NM8c

@Visa @InmarInc @NWSL @NWSLBoston @tjmaxx @denversummitfc @commonspirit 2026 @NWSL Kit Sponsors blog post ⤵️ #NWSL | #Soccer buff.ly/EAvtzn0

⚽️ From established brands like @Visa to fresh industry disrupters like @InmarInc, every @NWSL kit tells a story of investment. 🆕 This year features inaugural kits for expansion teams such as @NWSLBoston (featuring @tjmaxx) and @denversummitfc (featuring @commonspirit).

@Nike @taylormade @TheMasters Learn more about how Blinkfire can track your organization's, team's, and/or brand's value across owned and earned media on social, digital, broadcast, and streaming ➡️ buff.ly/s8WcvHF

History has repeated itself at Augusta National, with Rory McIlroy claiming the green jacket for a second consecutive year. McIlroy's top sponsors, such as @Nike and @Taylormade, generated valuable earned media exposure from the win. @TheMasters | #TheMasters

@OrlandoCitySC's announcement of Antoine Griezmann was a masterclass in fan engagement! ⚽️ The first post by an MLS team outside of Inter Miami to surpass 1M likes on Instagram 📈 40M views and 100k new followers in just seven days buff.ly/ykjg2IP

@ChampionsLeague Unlock comparative analytics across the world’s top leagues, teams, athletes, creators, and more with Blinkfire Benchmarking 🔗⤵️ buff.ly/jG80Kuh

📈⚽️ As we head into the @ChampionsLeague Quarter-Finals, Spain continues to dominate the world soccer stage, with Real Madrid CF and FC Barcelona combining for nearly 1 billion followers across social media.

🏆🏀 68 teams entered, but only two remain. While @umichbball holds a slight edge in engagement, views, and media value, @UconnMBB is generating nearly identical counts with half the following. Good luck to both teams tonight! #MarchMadness | @MarchMadnessMBB