BlockOfLapis

@Husky @furkancarpo @MrBeast_Stats If you look at the ads themselves that are in India, pretty much all of them have titles in Hindi, so that's the language that they're targeting. Sometimes they'll do other local langs. No English though. Would be curious to know that price for Indonesia/Vietnam as well

India with full demographics (not targeted at any specific age/gender). The one parameter we did was English speakers. Might be even more views taking that off since it would be a broader audience. TBF it's usually around $1k, but when we did the second test it happened to be a lot cheaper.

A quick update on the channel's Road to 500M! Since this thread, we've seen 3 major developments: 🏀 The "If This Goes In You Have To Subscribe" short now has several instances appearing of it running as an ad. ▶️ A new short was published yesterday titled "Every Youtube Play Button", which also emphasizes 500M. This short is also now appearing as an ad. 🔥 The main channel reached 488M subscribers at a 422K subs/day rate, keeping up the momentum so far this month. Only 12M to go!

@Husky @furkancarpo @MrBeast_Stats $350 for 1M views where? India/Indonesia/Vietnam? Those are the main countries getting the ads

@furkancarpo @MrBeast_Stats He's buying views, I've tested it before. We were able to get 1mil views for $350. Its super cheap to inflate numbers. Even cheaper for shorts.

@Husky @furkancarpo @MrBeast_Stats the last data that we have for the channel's sub growth when there were 0 ads going, back in April 2025, about half a year post-Dawson, the channel was doing 120K subs/day (3.6M subs/month) unfortunately we don't have any idea what that stat would be like right now though

My theory is he was losing a TON of subscribers during the controversy 2 years ago so he started to buy ads to hide that dip. Now he cant stop because I personally think his current subscriber growth is negative or less than 1 million subscribers a month. He has a TON of investors and if they saw he wasn't growing they'd start to panic, more people would unsubscribe etc. It seems like a verrrrrry shaky foundation.

@Husky @furkancarpo @MrBeast_Stats I'd push back on that seeing as it's a comparison between a 2/10 and an 8/10, will obviously be a gap. Exes videos have been unpopular But the decline in early new video performance is there. More detail in alt text, but this is a moving average of 24H views for the last 10 vids

I mean if only .1% of the people end up becoming fans I guess its a net positve. That said, his subscribers are going up but his week 1-2 views are going down... its going to make it more and more obvious to people. His new video, for example, has 20 million LESS views than the video that came before it in the same time frame... but he gained like 10 million subscribers in that month.

@furkancarpo @Husky @MrBeast_Stats these 2 channels do come to mind as more "successful" ad channels, both have lower and more consistent growth rates rather than large growth spikes, not buying a ton all at once. we're in the 13th straight month of ads now for the main, maybe this is what they're aiming for?

@furkancarpo @Husky @MrBeast_Stats historically, channels that grow entirely off of ads just end up losing subs eventually after having rapid growth. very weird way to grow a channel, but if you have the money and desire to pay your way to fast growth, it's there

@Husky @NoChill_Austin @MrBeast_Stats -he has run the giveaways outside the giveaway period, it's a disappointing repeated behavior, I made a video talking about it -these 3 May 2026 giveaways have not yet ended, they all end in June x.com/MrBeast_Stats/…

@NoChill_Austin @MrBeast_Stats Running them as ads, even after the giveaway has ended, honestly might be illegal and definitely against Youtube TOS

Across MrBeast's 4 latest uploads, there's one thing mentioned in all 4 - the fact that the channel is fast approaching 500M subscribers! 🔥 So far in May, the channel has been pushing hard for 500M. With that, here's a short thread on the channel's recent ROAD TO 500M! 🧵 (1/5)

@Husky @MrBeast_Stats no way to know for sure unfortunately. can't even really properly estimate it either, since 1, the sub count was taken off viewstats, and 2, the ads have been running for 13 months straight, so there's no recent clean data to estimate off of

@MrBeast_Stats How many of those subs are bought? Its very easy to buy views and subscribers, and as you've shown time and time again... he buys a TON of views (running videos as ads over 600 times this year alone)

@Husky @MrBeast_Stats @MrBeast @PBDsPodcast 2. the localized channels all shut down in 2022. none of the last 4 years of videos have been published there. the videos have been privated, so those videos can't get views anyway

@Husky @MrBeast_Stats @MrBeast @PBDsPodcast 1. theoretically he could be running them as ads under different names. the main company he runs videos as ads under is just "CREATORGLOBAL, LLC", but he has others (ie. GAMECHANGER247, LLC for merch promo). data doesn't suggest that's the case though + would be odd not to use CG

YouTube Is Changing the Entire Algorithm "MrBeast’s viewership has dropped 50%. He used to get 400M–900M views, now it’s 60M–120M. Why? Because YouTube controls the knob." "YouTube hit a mark where they said: stop recommending the big popular channels, start recommending the smaller ones."

@Husky @MrBeast_Stats @MrBeast @PBDsPodcast would absolutely love to know the real numbers though. in terms of shorts views the number undoubtedly in the billions. no way the 2026 iphone or christmas giveaways got to 1B views each naturally. but longform views are barely impacted by the ads. even that 15M is worst case

@Husky @MrBeast_Stats @MrBeast @PBDsPodcast as the guy that tracks all the ads, the longform views barely make up anything in terms of the bought views. x.com/MrBeast_Stats/… did the math a while ago, it was only around ~15M/month combined across the videos that are longform and ads. doesn't make a dent /cont

@Cadzilla512625 @MrBeast_Stats I'd probably attribute it more to the 3/31/25 view changes than the ads actually, though those 2 factors would explain most of it I imagine

@MrBeast_Stats I wonder why the views were so high...

🥳 🎉Today is MrBeast's Birthday! From Age 27 to Age 28, the main channel gained 91M subscribers, and 38.6B views, the most views in a birthday cycle that the main channel has ever had!

@MarioJoos @KyleAM15 would have to make it 3 to keep any real differentiation from the 2023 one

@KyleAM15 Was initially thinking about this as well, or bring it down to 3 maximum to reduce overall cognitive load (to still keep the same vision alive)

While the design of this MrBeast thumbnail is aesthetically pleasing and on brand, the thumbnail isn’t doing a good job of directing attention. Here’s how this thumbnail could have been improved: 1. Reduce the focus on the surrounding contestants to draw more attention to the middle subject. 2. While the surrounding contestants are “sleeping,” make the middle subject have his eyes wide open, looking toward the viewer, creating a clear difference between his state and the others. 3. Change the middle person’s action. Instead of lying there exactly like the others, have him clearly perform a different action. You could even put him in a sleeping bag instead for higher contrast. The idea is simple. When you’re working on a thumbnail, there are many things to focus on, but if you forget to prioritize directing the eye and clarity, even a good-looking thumbnail can struggle to communicate what it’s trying to say. Keep things clear. Currently, this thumbnail would take at least 3 to 5 seconds to properly process.

EARTHSET. April 6, 2026. Humanity, from the other side. First photo from the far side of the Moon. Captured from Orion as Earth dips beyond the lunar horizon. Photo: NASA

⚠️IMPORTANT READ: If YouTube doesn’t solve its AI problem quickly, we won’t have many human creators left. (+ research insights) If you’re wondering why it feels like you’re seeing more AI content, and why human creators seem to be disappearing, here are the numbers from a real study by Goldberg and Lam. They analyzed what happened to the stock image market after generative AI was introduced. I’ve added an image showing what the data looked like month by month. Every single month after AI entered the market, 1 in 4 creators exited because the economics stopped working for them. Now, it wasn’t bad for everyone. Total consumption on the platform went up by 39% per month. But sales of human-made content dropped every month. The platform won. The buyers won. The human creators… didn’t. Think about what that would look like on YouTube. AI can already generate scripts, voiceovers, thumbnails, talking-head videos, and entire channels at a fraction of the cost and time it takes a human creator to produce a single video. The algorithm doesn’t care whether a video was made by a person who spent three days filming and editing or by a system that generated it in 20 minutes. This isn’t about being anti-AI. AI helps a lot of creators improve their output. But it is about protecting the type of content people actually want to watch. And I’m not just talking about removing AI slop. I’m talking about making sure human-driven channels are protected and prioritized over AI-driven content. The stock image market already ran the experiment that YouTube hasn’t fully felt yet. Don't ignore that. Here’s my ask to one person: @nealmohan I know you’ve seen some of my work (algorithm, platform changes, etc). I respect what you’re doing for the platform, but this is your moment to stand for human creators. It’s time to put public effort into protecting them. Not just AI labeling or low-lift solutions, they don't solve the problem in a meaningful way. No, we need a genuine, real, and public effort to preserve what YouTube was built on. You’re one of the few people in a position to set a precedent for every platform. Let’s talk. For those interested in the actual research, check out Samuel G. Goldberg and H. Tai Lam's paper called "Generative AI In Equilibrium: Evidence From A Creative Goods Marketplace"

@TierZoo @real_irl_nigga These Beast ones are from 2025. The other 2 are from the last 2 weeks.

@real_irl_nigga it would be pointless though. No other youtuber I know does this. You'd also see them show up in spots normally reserved for ads, with the "promoted" tag below them. Screenshots of that would be viral daily.

I tried to do this on facebook back in 2021 to try and generate some momentum on my videos(which were already popular elsewhere!), back when there was money to be made via "Facebook Watch". Spent a few benjamins on promotion expecting like 100k views or so. The views you buy frankly just completely suck. They say you'll get x views for x dollars, but really what that means is you'll get x 3-second glances for x dollars. You think you'll jumpstart a following but you'll almost certainly get nothing meaningful at all.

@OhFatGuy @IAmAsarch Also the "longforms are down 50%!" claim is just outright false. I think questioning how many of the views from advertising is a good & valid question though.

@OhFatGuy @IAmAsarch Complete stupidity. Trying to cite an article about subscribers, which mentions views once, to "debunk" data which she does not have is insane. I literally say in the article that we do not have any real numbers on how much this impacted the channel but she ignores that entirely

This is an angle I've been looking into. Basically, Beast's conglomerate CreatorGlobal has been paying for hundreds of ads in international markets. It's a surefire way to guarantee subscriber growth and keep the MrBeast channel at the top sub spot.

@mahynyn @RosannaPansino videostats.communitrics.com/?data=combined

@BlockOfLapis @RosannaPansino What website is that btw?

Did MrBeasts CEO disclose how many of those views were bought? It was recently discovered that MrBeast ran his long form and short form videos as ads 428 times last year alone. His Long Form views are down about 50% from last year despite him buying views. This spin goes craaaaazy.