The Bloom Group

Another great column by our client Hank Cardello @StuffedNation about @Unilever getting tough on its shallowest brands. #1b24e60e173a" target="_blank" rel="nofollow noopener">forbes.com/sites/hankcard…

#Writers - If you try to appeal to everyone, you’ll appeal to no one. Zero in on one audience, then craft a compelling message: bloomgroup.com/blogs/laurie-c…

Got dreams of writing a best-seller? Many would-be authors don't realize that book publishers won't even consider you unless you can deliver a built-in audience. Read this before you plunge in: bloomgroup.com/blogs/laurie-c…

Check out this @Forbes article by client Hank Cardello @StuffedNation about what went wrong with the Kraft/Heinz merger: #7d6c508f710e" target="_blank" rel="nofollow noopener">forbes.com/sites/hankcard…

Google is where you turn when looking for an answer. That makes it a great platform for paid promotion of your thought leadership. Learn how to best leverage it and the other platforms you should consider. ow.ly/bk8D30mMXI3 #b2bmarketing #digitalmarketing #thoughtleadership

Coming to a grocery store near you: black box warnings on junk food. Great new column by client @StuffedNation #7b0b9e846992" target="_blank" rel="nofollow noopener">forbes.com/sites/hankcard…

Thanks to our #thoughtleadershipmarketing event co-host @rattlebacks for these perspectives on how to accelerate the journey to greatness: rattleandpedal.com/accelerating-s…

61 (very) short takeaways from the #Davos of #thoughtleadership. #Contentdevelopment. bit.ly/2yPgClt

Top editors from @MHEducation @FastCompany and @HarvardBizEdu discuss what it takes to get in. Great finish to our #thoughtleadershipmarketing event!

Referrals are the #1 source of new business, says Angela Scenna of @TBMInsights, but social media is bringing many more prospects into the sales funnel. #thoughtleadershipmarketing

Terrific session at our #thoughtleadershipmarketing event today with Jeanne Thompson of @Fidelity, who shared how her team helped get consumers more engaged in building their #retirement security.

Insights from our #thoughtleadershipmarketing survey, relayed by @jmlicki of @rattlebacks - the top marketers "meet clients where, how and when they learn, and take big ideas and ease people into it."

"#Thoughtleadership is not a quick fix; it doesn't work in isolation; it's not one and done." Great advice from @gnjohnson of @salesforce today at our #thoughtleadershipmarketing conference.

Sometimes getting the boss to believe in #thoughtleadershipmarketing is a major challenge. This session at our conference let attendees share what works.

How can #thoughtleadershipmarketing pros tell their clients' success stories? Great session at our #PFTL2018 conference today with @CathyOlofson @SteveCokkinias and @daverosenbaum

Prices rise next week for the 2018 Profiting from Thought Leadership seminar. Register now at bit.ly/2J2Ioy4 for your chance to get an exclusive peek inside leading #thoughtleadership companies. #2018PTL

Congratulations to client Hank Cardello, a #thoughtleader on how businesses can drive positive social change, and now a regular @Forbes contributor! Read his latest: #7d31418e5313" target="_blank" rel="nofollow noopener">forbes.com/sites/hankcard… @StuffedNation

Last day for the best price on the premiere #thoughtleadershipmarketing event Oct. 4-5. Learn how to transform expertise into profits from 60+ top #B2B pros -- all in this beautiful #Cambridge MA setting. thoughtleadershipseminar.com

Look who's talking at our #thoughtleadershipmarketing conference Oct. 4-5. Network and learn from the best minds in #B2B #marketing and publishing. Sign up by Monday for best rate. thoughtleadershipseminar.com

6 seats left and 4 days before the pricing goes up for our #thoughtleadershipmarketing event. Sign up today! thoughtleadershipseminar.com