Blueprint

Can confirm: blueprint-research.com/polling/trump-…

We don't disagree! A lot of our findings here just demonstrate directionally that voters aren't interested in elected officials sounding like strategists or consultants trying to find the magic words, and our top performers are some of the best communicators in the party. We try and dissuade overprescribed language, and if there's any approach our polling recommends in a nutshell, it's this:

New message testing from @BlueprintPolls confirms the case that @Groundwork has been making for a year: Pick a fight, name a villain, take on corporate power. Follow leaders like @AOC, @ChrisForPA, and @ZohranKMamdani:

🔵NEW FROM @BlueprintPolls: We tested Democratic Party vision statements from a range of electeds and pundits. Here's what worked, and what didnt: “Fight” language stands out. The top-two most-preferred messages, among voters overall as well as independents, both lead with fighting language: a call to imagine a Democrat Party that “fights—really fights—for all of us” (+14 overall; +14 independents) and a push to make “the fight to restore the American Dream the heart of our party” (+12 overall; +13 independents). Anti-woke is broke. An attack on “performative woke politics” is the second-least preferred message among voters overall (-11) and independents (-7), and the worst performing among Democrats (-33). Name the enemy. Two messages invoke the American Dream, with very different results. One that calls out corporations and concentrated power as villains is among the most-preferred (+12), while another encouraging plain language like “get rich” but naming no antagonist is among the least-preferred by voters overall and independents (-16), and even more so by Democrats (-33). Terms like "oligarchy" don't work as well as "corporations" and "big money."

New messaging polling out from @BlueprintPolls. Trump faces Biden's problem on steroids: voters hate being told the economy is fine when groceries still hurt. The issue isn't bad PR or moving states, it's bringing down costs! "Who are you gonna believe, me or your lying eyes?" loses every time!

We surveyed an online sample of 2,572 likely voters weighted to gender, age, race, education, income, and 2024 presidential vote choice: blueprint-research.com/polling/trump-…

Among independents, all quotes tested see double-digit positive net concern. Six of the 10 quotes tested receive negative net concern from Republicans, though the intensity of Republican non-concern is consistently significantly weaker than of independent and Democratic concern.

As Trump speaks today in Davos, voters back home are concerned about his and his administration's statements on affordability and the economy - building on our prior findings that Trump now owns this economy, and voters are still raging about high prices. The statements tested:

Carville really said

From our latest polling - these were among the highest OPPOSED Trump actions 61% of voters oppose “Trump welcoming billions in investment from Saudi Arabia, Qatar, and the UAE into Trump family businesses” and 64% oppose Trump “engaging in self-dealing and personal enrichment”

What do voters want to see from Dems? (Hint, a focus on working-class issues, inflation, SS/Medicare, standing against corporate power, no more culture wars, and bipartisanship.) @mbaharaeen in TLP drawing on @EchelonInsights and @BlueprintPolls data. open.substack.com/pub/theliberal…

From our latest:

@Tuhttle update: weighted to 2024* election results (previous typo)

@Tuhttle The methodology

If you could build a perfect Democratic candidate in a lab what would they look like? Well we ran a Mad Libs style conjoint test and…we had fun with this one

@AndroidNeera Always cite your source material

@BlueprintPolls I like how menacing and evil they look

@ZhouJaron We'd note that this isn't "support/oppose" (in a conjoint test it’s more like "THIS is their brand") -- when something is negative, that means it might just be lower salience to make as your 1 big issue when pitted against almost universally appealing things

@BlueprintPolls Interesting that protecting abortion rights is -6, thought that would’ve been seen more positively

@KateAronoff How did we forget to test pants!

Personally I think Democrats should choose candidates who wear pants