Bo Dorman

@SkySulli7 @CDursa @LaurelAynne @LaurelAynne Sky I could not agree anymore with you! One of the reasons I wanted to be involved with marketing is because you are able to transfer it into any space!!!!! #wvu315 #ICMKTG

@CDursa @LaurelAynne #LWUstrategy #ICMKTG I think marketing is so awesome because it can be applied to any field of interest. Super cool how you plan to use it in art administration!

I am grateful for marketing's role in positively influencing the world around us (e.g., social marketing research, public policy). 🙏 We look forward to hearing about YOUR perspectives & how you will contribute to this field. #ICMKTG #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@LaurelAynne @LaurelAynne 2.) I hope to see myself working for a well-respected firm. I see myself bringing innovative ideas to the workplace and being a good employee! #WVU315 #ICMKTG

@LaurelAynne @LaurelAynne 1.) I feel most grateful to have gotten a great education from the WVU marketing team! As well as the amazing technology that helps us, marketers! #WVU315 #ICMKTG

@HoStackHammer @BryanTMcLeod @LaurelAynne Rob, this is very true. People need to do a better job of truly understanding the TOS. People should know them and know when they are in violation of them. #WVU315 #ICMKTG

@BryanTMcLeod Upon signing up for social media sites, an individual signs an agreement regarding the TOS. If an individual is in violation of the TOS, the company has every right to threaten action or ban them. Social media sites only hold as much power as they are given. 1/2

This week in #ICMKTG we are taking a look at the power of social media companies and celebrities! Do social media companies have too much power? Do celebrities have too much money? What happens if you have too much power and too much money? #MKTG336 #money #power

@LaurelAynne 2.) @LaurelAynne Personally I think social media is terrible for society and I do not participate in it. But I do like that Elon has agreed to buy twitter I think he has a clearer view of where society should be heading. #WVU315 #ICMKTG

Elon Musk is due to close his deal w/ Twitter on Friday. Kanye West is set to acquire another social media platform, Parler. When celebs buy/create social media channels, then, is this approach good for the rest of us? 🆘 Week 8️⃣ of #ICMKTG #WVU315 #WVU389 twitter.com/BryanTMcLeod/s…

@LaurelAynne 1.) @LaurelAynne I think social media platforms have too much power to ban people. Yes, some banning is needed for the betterment of the forum. But when people are getting banned for what seem to be political views of free speech that's when it gets dicey. #wvu315 #ICMKTG

@ConnerC75644173 @CopywriterBob @amazon @BurgerKing Connor, I think you hit the nail on the head. Amazon makes it so easy for consumers. They stand for more than just the name Amazon to me it stands for reliable. #wvu315 #ICMKTG @LaurelAynne

@CopywriterBob #LWUstrategy #ICMKTG Both @amazon and @BurgerKing represent values that are important to the average consumer. Amazon almost has the word "amazing" in its name and supports the easiness and wow factor that is present. BK is not as dominant as competitor McDonalds but has...

Welcome to Week 7️⃣ of #ICMKTG. This week we are discussing brands and their meanings, or lack of meaning. In your answers, please provide images and/or links to examples to support your point of view.#WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@CopywriterBob 2.) @LaurelAynne I think Facebook no longer means what it once did. With changing to the name Meta and the Metaverse it is not the social platform it once was. #WVU315 #ICMKTG

@CopywriterBob @LaurelAynne 1.) I believe the NFL is a great example of a brand that stands for something more than football. The NFL has months that they bring attention to each year. For October the NFL brings awareness to breast cancer and donates money for the cause. #wvu315 #ICMKTG

@Savannah7418164 @AlexKrallman @LaurelAynne Savannah, I couldn’t agree more. Instagram is definitely one of the most popular apps for influencers and using live rooms is a good way to boost coverage. Especially when it sends a notification to every follower. Instagram is a marketers heaven. #wvu315 #ICMKTG

@AlexKrallman I would use Instagrams Live Rooms for collaborations with influencers or celebrities. This is an easy way to get peoples attention since a lot of people have instagram. Also it send the notification to all the followers getting more attention #ICMTKG #NKU205

@LaurelAynne @LaurelAynne YouTube shorts and tv have made learning a task much easier. Especially with shorts learning how to stock trade or a quick piece of advice from a notorious person. A good move for the shorts could be having a customizing a Home Screen or feed screen. #wvu315 #ICMKTG

Have you utilized Twitter Spaces (twitter.com/twitterspaces) yet? 🗣️🔉 Imo, it functions much like Clubhouse, but HubSpot suggests that it's the TOP emerging platform this year for marketers. Would you invest? 💰 Week 6️⃣ of #ICMKTG #WVU389 #WVU315 twitter.com/AlexKrallman/s…

@LaurelAynne @LaurelAynne I would invest I. YouTube Tv. I personally have seen this company grow so strategically. I love that they have live TV and have made great moves in the sports world as well. They are also becoming a hub center for learning anything and everything. #wvu315 #ICMKTG

IT IS TIME for the 3rd installment of the @AaronRodgers12 Book Club 2.0 📚📖 The Art of Contemplation by Richard Rudd #PMSLive #PMSARBookClub

@19050312b @LaurelAynne Ainsley, I completely agree with your response. Consumers can get upset when a company releases a great seasonal item and then fails to return the product the following year. #WVU315 #icmktg

@LaurelAynne #uncwmktg #icmktg I think that a nostalgic return is enough to stand out because a lot of consumers like consistency within brands. Buyers might get upset with brands for not continuing to bring back seasonal items that they have had for consecutive years.

Brands interested in re-enchanting consumers will often utilize past-themed promotions & products. Is this approach an effective marketing strategy? Let's discuss & share examples for Week 5️⃣ of #ICMKTG. 🎃 #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy

@Oreo @LaurelAynne 2.) This is a marketing win! Oreo makes a pumpkin-flavored Oreo. This satisfies all pumpkin/fall-loving Oreo consumers. Also, the packaging is perfect for the fall season! #wvu315 #ICMKTG

Fall is here and we’re feeling pumpkin spice-y 😉🎃

@LaurelAynne 1.) I think this is a great move on McDs marketing team. Many consumers have grown up with McDS holiday spirit and this would give the consumers a chance to reintroduce it into their families and reminisce about the old times! #WVU315 #ICMKTG

@charlie_m321 @CopywriterBob @LaurelAynne #WVU315 #ICMKTG Charlie- I think that you have a great idea with anything with incentives. Offering students a t-shirt to get them into "the door" and then students could really open up once they are involved more in-depth.

@CopywriterBob Anything with incentives will catch the eyes of college students. Offer an incentive that fits the latest trend upon signing up for their first appointment. Examples include t-shirts, coozies, local restaurant gift cards, or even a point-based award system. #ICMKTG #UNCWMKTG

It's Week 4️⃣ of #ICMKTG. We'll address mental health issues on campus & what we as marketers can do to encourage students to get the help they need. Wild ideas are welcome. #WVU315 #WVU389 #NKU205 #UNCWMKTG #LWUstrategy #UMW417 For additional insight... forbes.com/sites/christop…

@CopywriterBob @LaurelAynne #ICMKTG

@CopywriterBob @LaurelAynne #wvu315 2.) Universities do a great job of sending mass emails to students about mental health workshops or options. Also, I know some schools do a mental health awareness month where they hold different types of programs targeted at mental health issues.

@CopywriterBob @LaurelAynne #ICMKTG

@CopywriterBob @LaurelAynne #wvu315 1.) For students to use the university-provided help maybe the university could hold help centers for people to identify the common signs of mental health issues. So it could result in a peer on peer help.