Tom
2.9K posts
Tom
@BojoTom_
Creator & Talent Partnerships Leader - Games. Formerly @AmazonGames, @PlayLostArk , @PlayNewWorld, @playtlgame, @playkingofmeat.
California, USA Katılım Ekim 2017
596 Takip Edilen913 Takipçiler
I have never opened up twitter to more people just complaining about a game in my life. What did @ARCRaidersGame mess up? Or are people just bitchin to bitch.
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@zachbussey @Twitch @Play2XKO This is a pretty par for the course creator campaign. These campaigns aim to offer the opportunity to more creators than a targeted campaign. Gotta remember Twitch doesn't take any % from direct sponsorships, when they very well could for using the platform.
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Twitch Sponsorships make money from:
a) Gets creators to play the game.
b) Channel Skins are visual ads that display over your stream (ad impressions + clickthroughs)
c) Follower Promotion shows a Display Ad, even if the person doesn't watch the stream.
Yet, they pay 50-70% below market rates. Twitch is generating LOTS of revenue from Sponsorships.
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This is a new low for @Twitch!
Twitch is now offering "sponsorships" where the only payment is a gifted sub IF your community gifts 5.
You have to play the shitty game, do a very overt ad for it, and you get nothing in return.
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Would you eat this Tuna? Keep in mind.... It's supposed to be pink / dark red.
I politely returned it. I don't think I'm tripping but..... This looks like it's gonna end my career.
Do you think this was safe to eat? All my google doctoring lead to no + a side of cancer.
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After more than four years at Amazon Games, my journey there has come to a close. It’s been great partnering with Creators and building relationships along the way.
I’ll be seeking new opportunities in creator relations. But in the down time, look for some Bojotom streams 😎
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The BEAST 💪 is back after upgrades
- AMD 9950X3D
- GTX 5090
- 96gb DDR5
Ready to run BF6 overkill in 4K at 120fps+
Always a pleasure working w/ @METAPCs
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Since I'm getting a lot of messages about our methodology, here's a little of what we did to detect viewbots that I'm confident is difficult for the bot service providers to fight us on:
- We checked logged in/logged out user ratios on top streams and compared the % to streams we knew weren't viewbotting.
- We put a bot in the top 15,000 Twitch streams and scraped the chat list and chat every 3-5 minutes. From there we used OCR to look for obvious, common botted messages and the accounts that were sharing them across multiple channels.
- We also looked as usernames and compared them to botnet lists that bot service providers typically used.
- Our conclusions were that most of the top 500 streams were viewbotting with 30-40% of viewers as blatent bots and another 5-15% as embeds.
Kind of hilariously all of the above was overkill and anyone with 30 minutes and a brain could see who is viewbotting. The services aren't really trying to hide it and you'll constantly see long lists of "a1111, "a1112, a1113" usernames and common pregen username strings posting "DAMN LOL, [streamer!] WWW" across multiple chats. Any agency doing any amount of due diligence would detect this - but none of them do it because it would impact the passthrough from the money they make from sponsors.
I know most people don't read this far down, so this post was for invested folk and nerds. Enjoy.
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The livestream/Twitch viewbot issue is way more prevalent and destructive for platforms than most people realize. It's a difficult problem and no one knows how to fix it yet.
When my agency was running ads on Twitch, we noticed a weird problem:
Our brand's conversions were worse the more viewers a stream had. The largest streams have the least sales. 500-1000 viewer streams often have the best sales, and outperform many 30,000+ viewer creators. We initially attributed this to diminishing viewer returns - AKA - not everyone in large streams is as invested as core, small communities. This is untrue though because the few large streams that do have authentic viewership overperform on ad campaigns. So it had to be something else.
We did some digging and were shocked at the number of top 500 broadcasters that are being viewbotted or view botting themselves. We estimate it is around 400 to 430 of the top 500, not including embeds. It is incredibly easy to do. Up until a couple weeks ago in 2025 you could literally open multiple headless browser windows to count as +1 viewer, and even now you can still count 2 viewers on two separate incognito browsers (go try it.) Twitch finally recently fixed this, so the current strategy is to spin up thousands of proxies through a service like AWS (ironically) and DigitalOcean.
Twitch doesn't punish anyone for view botting (unless a streamer shows it on screen) because according to them, "we can't know if its the streamer or someone else." However even then their enforcement is selective, with celebrities like Ray J openly admitting in July to viewbotting and getting no punishment. Because discovery is non-existent on Twitch and the platform is a Kingmaker system, there's no reason to not view bot unless you have a moral compass - a rare thing in streaming these days.
Viewbots are not only set up by streamers themselves, but also agencies and managers. This is to fool sponsors (like me) into paying $20,000+ (about $1-3 per ccv) for viewers that are not there. In 2025, most major brands have already run campaigns with horrible results, and so they and their agencies simply don't advertise on Twitch anymore. The untold story is millions gone from creators and the livestreaming platforms themselves because of this.
This combines with the Adpocalypse I wrote about here some months ago, where I predicted a 40-50% ad revenue drop due to Twitch platforming controversial political content. This ended up being exactly what happened, and this one-two combo puts Twitch on a difficult path.
I suspect the most prominent viewbotting streamers will be revealed in the coming months, one way or another. It's an open secret in the industry, and some broadcasters know where the bodies are buried. It's only a matter of time before someone blabs. No one will miss these offenders, and they're usually synonymous with pushing scam sponsors and exploiting their viewers in various ways.
Thankfully more attention is also recently coming to the matter via folks in the know such as (@Trainwreckstv and @Asmongold) - and I would trust their posts and clips on the subject entirely. They know a lot more than people give them credit for and the fact that they're both on a very small list of people who have made it legitimately pisses them off enough to educate others about it.
If you're concerned with this problem @Twitch, you need to setup manual investigative teams to analyze top Twitch streams, take down botnets, and issue C&Ds to major providers. You probably can't win the war from an engineering standpoint, for a lot of reasons beyond the scope of this thread. Anyone working on the problem at Twitch or Kick, feel free to DM me and I'll help if I can.
The livestreaming platforms aren't incentivized to do the right thing because more viewers equals more sponsor deals and a better "looking" platform. But what goes around comes around, and the bill will come due. This exact thing happened in esports, when most brands during 2019-2021 realized that teams couldn't convert product sales like they claimed. Fast forward today and esports is a fraction of its original power and mostly owned by foreign interests and gambling proxies.
The people hurt the most by these bad actors are the legitimate creators trying to make it. If you're one of these people, you're playing a rigged game by trying to funnel new viewers in from livestreaming platforms. You should be doing VOD and value creation on @YouTube (events, story-driven video) and driving those viewers into places like @Patreon that offer fair creator splits. Twitch hasn't invested successfully in small creator discovery for a decade and you are on your own. The platform will hobble onward so long as Amazon can justify the profit loss in exchange for its media impact and times are good. You don't need to be caught in that downward spiral by being dependent on it. Diversify (multistream) and don't be a victim.
Livestreaming will never be taken seriously by major sponsors unless these problems are addressed. Until then (if ever) the industry will be a shadow of what it could be.
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🎉 Hooray! 🎉
A salted, roasted, warm welcome to @TheBurntPeanut and the whole Bungulator Army.
One of the most entertaining and fastest growing streamers is locked in. Let’s get to work 🥜
🎥 twitch.tv/theburntpeanut
📱@theburntpeanut" target="_blank" rel="nofollow noopener">tiktok.com/@theburntpeanut
👑 loaded.gg/creators/thebu…
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TheBurntPeanut isn't viewbotting. He didn't blow up overnight. He streamed for over a year trying different things. Found something that worked and grew rapidly from it. He found something people didn't do in the Tarkov category that was fresh and attracted a new audience.
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@VeriitasGames W take Veritas
Working in the Creator economy, Ive seen plenty of big name streamers have a chunk of their viewership coming from embeds or bots, whether they opt into it or not
The Tarkov content meta is shifting. Comedy and personality-driven content are taking the spotlight
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For the record, I have no skin in the game, and haven't been paying attention in any way to the goings on within the EFT category on Twitch. I have no idea if/who is botting BUT I think that most of the bold, confident claims regarding botting simply don't know what they don't know, don't recognize how little data they actually have, or all of the different ways in which that data can be interpreted. Just because you see different patterns/trends/behaviors in terms of channel growth, viewer counts, chat activity, there really isn't much anyone of us on the outside of Twitch's backend can conclude to the degree of certainty that I think should be required to make accusations publicly.
There might be great evidence out there, I don't really care that much to look deeper than I have in the last hour or so, but what I can say is that the things I see folks pointing to as some kind of definitive proof are... questionable the majority of the time.
Regarding my comment earlier about Peanut's growth relative to Landmark's, I don't think you realize how NUTS Landmark's growth was within the context of Twitch and EFT at the time. He went from being almost completely unknown, very little YouTube presence, and ~10 avg. viewers on Twitch, to having 2700+ avg. viewers in ~5 months. To me, that's significantly more drastic of a shift than Peanut's, considering he was apparently streaming and making content regularly for 2 years prior to his channel finally starting to grow, and all the while he was grinding the YouTube shorts meta. Peanut's YouTube shorts took off at exactly the same time that his Twitch channel began to pop-off as well, growing from ~600 to ~6000 avg. viewers which, at the very least, doesn't seem to me to be at least outside of the realm of an organic, viral growth spurt.
Peanut grew 10x in viewership on Twitch during a period where he was popping off on other platforms, and in early 2025 when there's 5x more total viewers and 2x the avg. viewers per stream as compared to the same amount of time back in early 2020 when Landmark grew 20x in viewership with 1/5th the viewers available to him without the benefit of a handful of other platforms and their ability to regularly funnel in new viewers.
To be painfully clear, I'm not at all suggesting Landmark's growth wasn't organic, and I am not willing to claim to any meaningful degree of certainty whether or not Peanut is botting, there's a ton of other data I'd want to look at, and even then I'd be really careful about coming to any conclusions. I just wish people would stop making such confident claims/accusations about things they aren't nearly as qualified to make as they think they are, based largely on incomplete data, interpreted from a limited perspective, and more-often-than-not based far too much on a questionable understanding of their own anecdotal experience.
Roth@Rothulean
@VeriitasGames @GloriousE1 @BaddieStreams @LVNDMARK_tv Nah, check the charts. Peanuts was significantly faster. Significantly.
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@KatContii Update just came out last week! New zone, level cap, T2 gear, and much more. Ill send you some codes to use/give away.
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