Brian Clark

@raydennis @michaelmiraflor 9.

Maybe acquiring and then popularizing / resuscitating old but good and under recognized cable shows is a scalable model for Netflix? It certainly is cheaper than developing Originals?

@chartreuseb How are you still awake?

Great game. 🎯

@AdamSinger Adam in one month: What are you even doing if you’re not gardening? Go beyond touching grass and start growing stuff once you come back from the gym and bypass the liquor store. 😉

Garden (we're novice at this, first time planting stuff) is producing some results. Look at me. I am the horticulturist now

@profgalloway Make branding mistakes all you want, but making me download a new app for your bad new brand is inexcusable.

“No, we said drop “Max,” and keep “HBO.”” —every 80+ IQ consultant to WBD.

Seeing “people who look like me” is also crucial when reframing the perception of marginalized groups. We’ve seen efforts in recent years to increase positive visibility for various groups, so it makes sense that the same effort is now being made when it comes to older adults.

@jessicamalnik If speaker line ups don’t sell tickets, what does?

I like Legally Blonde as much as the next person but why is Reese Witherspoon speaking at Inbound? I don’t understand the celeb speaker trend at big sales and marketing conferences. Especially since the little known secret that the speaker lineup rarely sell tickets.

That effectively pushes the outer edge of what we’ve historically called “midlife” to around 75. And this is without any of the medical advances we’ll likely see in the next 10 to 20 years that will extend not only lifespan but healthspan.

Plus, the actuarial tables at the time said that even if you did make it, you’d only collect for about 12 years, tops. Nowadays, more people reach the age of 65 than ever before. And if you do make it that far, you will likely keep going for another 20 years or more.

Our modern idea of retirement was created by marketers based on a temporary set of circumstances that hasn’t existed in over four decades – and yet the popular conception persists.

From a marketing standpoint, that won't mean much if those older people don't spend money. The assumption has been that they don't, all thanks to the idea of retirement at age 65.

Within a decade, the largest economic group will be the population above age sixty, which will give rise to the “gray market”—the largest consumer bloc of all. By 2050, one in six people worldwide will be over 65, one in four in Europe and North America.

People age fifty and over already account for more than half of consumer spending in the United States and 83 percent of household wealth, with both numbers expected to increase significantly.

@peeplaja What are your thoughts on AI filling the role of the back office? Talked about this on a recent podcast, and you're right that one person can't handle the work.

How do late-night show hosts come up with so many jokes? Of course they don't. They have writers who all have to write 100+ jokes a day, and most of those never see airtime. Late-night show hosts bring personality and talents (people want to see them, can't be delegated, but the content they deliver has mostly been produced and prepped by the back office staff. We're starting to see this very this now with business influencers. You can only go so far relying on inspiration and your own experience to produce deep insights on a daily basis. Eventually you gotta work for them and the way to scale that is by having a back-office team do the research for you and prep the insights. The influencer wraps these nuggets in their own blanket of experience and it comes across as legit and authentic. I know at least 2 people with a large following who have this already set up. And I think it's the model of the future. Being an influencer clearly works (for attention, marketing), so companies putting more resources behind it only makes sense.

@MikeElgan I think it's a mistake that to follow someone's Notes it's required you also have to subscribe to their newsletter. Other than that it does look good.

Substack Notes looks fantastic: substack.com/notes

@ryandeiss I thought it was you’ll get beat by someone with better prompts?

You won't get beat by someone better than you. You'll get beat by someone who wants it more.

@AdamSinger People who didn’t live there last century when it was truly great feel the need to say this. 😉

Couldn't possibly be more bullish Austin today, we're still so early

@ScottMonty So standard time is better for us as humans, and daylight savings time is better for the economy. Not hard to guess which one will be chosen.

Here's an argument against daylight saving time from sleep doctors. The American Academy of Sleep Medicine and the American Medical Association both favor permanent standard time — it’s more in line with our circadian rhythms. npr.org/sections/healt…