
Brlan_Feroldl..
1.4K posts




















One of the first times I started looking at the stock market was in the mid 1990’s— I was looking at Starbucks I have no idea what their revenues were back then or how many stores they had open But if you were looking backwards at the company, you’d see those things: how much revenue they were making among how many stores But the real opportunity is what lay in front of Starbucks: that they would expand that number of stores many, many fold — Even if they marginally improved profitability per store, it’s the fact that they’d grow their store count tremendously that would make it a great company whose stock you’d wanna own This is looking forward, but it’s hard to imagine, hard to predict, and entirely questionable in the moment — If you’re a $TSLA owner or $NVDA owner, or whatever stock owner… I believe to make really great returns (10X in ten years is my benchmark) you HAVE to look forward and kinda ignore what’s in the rearview mirror Otherwise you’d never have predicted coffee shops with a green medusa logo on every corner




















