Hit 700 followers today.
A few months ago, I had 0 on here.
This year's trajectory so far:
☑️ Quit the 9-5 Valley CTO life
☑️ Built two products in public
☑️ Shared the wins and losses
☑️ Kept executing daily
Thank you for following the journey.
🇧🇷 🇵🇾 🇦🇷 🇨🇱 🇩🇪 🇷🇸 ➔ ...
Currently building from Belgrade.
Always shipping and sharing.
@BrunoLabs The worst part was that she left to a company that already had a competitor embedded there for the past 5 years, and no one wanted to hear any of that 🤣
I once lost one of Europe's biggest travel brands as a client.
Not just one site. A whole cluster of them, the kind you probably booked your last vacation or flight from.
It was such a blow, and I felt that it came out of nowhere!
However, I did miss something.
Somebody updated their LinkedIn.
I didn't notice.
Not just anybody. Our champion. The person who found us, pitched us internally, fought for the budget, and taught everyone else on the team how to use what we built.
She took a job somewhere else. Nobody sent me a memo about it.
When a champion leaves, there's:
- A 51% chance that account is gone within twelve months.
- If they were an executive sponsor, closer to 65%.
And you cannot see any of it on your dashboard.
1. Logins look fine.
2. Seats are still active.
3. Usage barely moves, because the rest of the team is still going through the motions.
4. Every number on your health score is green.
If your health score can't tell you a person left, it isn't a health score. It's a decoration.
But that's not the part that still bothers me.
I didn't lose that account the day she left. I lost it the day I let one person be the only reason we were there.
I still beat myself up for that.
A single champion is not a relationship. It's a single point of failure that you have decided to call a relationship.
Churn is not a usage event. It's a human one. And most of us built a system that can only see the usage.
The single greatest leading indicator of churn in B2B is a person changing jobs. About half of companies have no plan for it at all.
It's a big part of why we're building @keeponboard.
Honestly. Do you know who your champion is at each of your top ten accounts? Do you know their team? Have you talked to them?
And would you know within 24 hours if someone left?
@HashamBuilds Correct, but a great product without a landing page is nothing. That's why I feel the landing page is more important and it should comes first
@BrunoLabs I'd say they're equally important, just at different stages. Great copy gets someone to click. A great product gives them a reason to stay and tell others. You need both to build something that lasts.
Founders spend hours optimizing code.
Then spend 30 seconds writing the landing page.
The code builds the product.
The words get people to try it.
Both matter.
Shoutout to everyone building from scratch.
- No rich parents
- No connections
- No assistance
- No excuses
- No network
Just hard work, consistency, desire, and focus.
3 tools every early-stage startup should set up before hiring more people:
-a single source of truth for decisions
-a weekly customer feedback log
-a simple dashboard for cash, growth, and churn
Most startup chaos isn’t caused by speed
it’s caused by missing systems
What DIDN’T work for me as a solo founder:
- Building products because they were cool challenges without talking to customers
- Discarding ideas because they felt "too simple". Real world problems are usually simple to fix
- Talking to only 10 people and calling it validation. If you haven't run manual outreach with at least 100 ICPs, your data is wrong
- Assuming an existing problem equals revenue. Just because a person complains about a friction point doesn't mean they will swipe a credit card to fix it
- Running ads or trying to get PR before finding product market fit. Expensive way to test things. Only do this if you have cash to burn
- Over engineering scale on day one. Your database doesn't need to support a million users when you are still trying to sign your first 10 clients. 99% of the startups will die before having a single customer
- Automating cold emails before validating the hook manually
What else didn't work for you?
Don't ever be ashamed of anything you did in your life.
Face it, fix it, make it better.
Build belief, built confidence, to the point where nothing can hurt you.