Craig Osment

Why I'm Frustrated with X Right Now – And Why You Should Be Too Over the past week, many of you have probably seen me voicing my dissatisfaction with the low impressions and the constant tweaks X keeps rolling out. I’m not here chasing “Elon bucks.” I’m not a grifter. I’m not here for clout or quick cash. I am here for a career doing what I love and the only person that has given me that opportunity is Elon Musk. The same goes for most of the small creators I talk to daily. We’re here because we love creating. We believe in building something authentic. Yet lately, the platform feels stacked against exactly that spirit. What’s succeeding right now is lazy. Big accounts are dominating impressions by simply clipping news, and hitting post. No original thought. No effort. Meanwhile, actual creators, people spending hours crafting original posts, thoughtful threads, funny roasts, or AI movies are getting buried. Before the recent changes, my content was maybe 50/50: half original work, half quick content. Now I’m nearly 100% original, all me, all the time. The result? My reach has suffered dramatically. And I’m not alone. I’m close with other dedicated creators seeing the exact same ghosting of their hard work. Think about this: If you have 15,000 followers and you drop a high-quality, original post, there is zero excuse for it to get only 150 views. On my own account with over 200,000 followers, I’ll post something I spent real time on, something funny, sharp, or meaningful and it reaches maybe 1,500–2,000 people before it flatlines. That’s beyond frustrating. The algorithm, from what I can see, works like this: Your own followers get first crack in the initial hour. After that, it decides whether to push your post wider. If it doesn’t spark instant controversy, rage, or comments in the first 20–30 seconds, it dies. Quality, depth, and originality don’t seem to factor in. Chaos, rage-bait, clickbait, and quick-trigger emotional content win every time. There’s no real talent or thought required, just timing and provocation. X keeps telling us the platform is merit-based. “Quality content can reach millions no matter your follower count.” I’ve tested it. Many others have too. That claim doesn’t hold up when lazy clip accounts with zero creativity rack up massive views while thoughtful creators starve for impressions. This isn’t sustainable. It’s killing motivation. When talented people spend hours on one post only to watch it vanish, passion turns to burnout. Creativity dies a slow death. The platform that promised to reward builders is currently rewarding the laziest players. The small accounts grinding daily, the ones with genuine hunger, the creators who actually care about adding value instead of farming engagement, they deserve better. X has the potential to be the greatest platform for independent creators in history. But right now, the algorithm is pushing it in the wrong direction. It rewards what’s easy and loud instead of what’s good and thoughtful. If you’re a small creator reading this, keep going. Your work matters. Don’t let the numbers break your spirit. And to the powers at X: plenty of us are watching. We love this platform and we want it to succeed, but it needs to reward the creators who are actually creating, not just clipping and baiting. The hunger is still here. The passion hasn’t died. But the current system is making it harder every day to justify pouring everything into it. Let’s hope real change comes soon, change that actually lifts the creators who deserve it.

I see what you’re saying, and he’s entitled to be rich, too, but he can still pay taxes on his wealth, and he can afford to take some criticism of his beliefs about race. Also, what exactly is he winning? Isn’t he already the richest man in the world? Let him achieve. He’s already won.

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