Carlos Kun retweetledi
Carlos Kun
920 posts

Carlos Kun retweetledi
Carlos Kun retweetledi

From Metro Signs to TV Icons: The Architect Who Built São Paulo’s Identity.
João Carlos Cauduro, alongside his partner Ludovico Martino, revolutionised Brazilian visual identity in 1969 with the creation of the TV2 Cultura logo. Moving away from the era’s ornate and literal broadcast symbols, Cauduro applied a strict "Total Design" philosophy rooted in geometric precision and functionalism. The result was the iconic "bonequinho" (little doll), a minimalist silhouette of a human figure constructed from simple shapes. This figure was designed to humanise the medium, reflecting the station’s educational mission to put the viewer and culture at the centre of its programming.
The logo’s enduring power lies in its modularity and clarity. Because it was built on a rigorous grid, it remained legible across various media, from static print to early television animations. Beyond its technical excellence, Cauduro’s design became a symbol of modern São Paulo, helping to define the city’s aesthetic landscape. Decades later, the logo remains almost entirely unchanged, serving as a testament to Cauduro's vision of timeless, sustainable design.
#logodecks

English
Carlos Kun retweetledi

Carlos Kun retweetledi
Carlos Kun retweetledi

Aloisio Magalhães, Brazil
Discover more Brazilian logos at logo-archive.org
#logos #design #designhistory #branding #graphicdesign #logoArchiveLegends

Català
Carlos Kun retweetledi

The designs of Bauhaus artist Anni Albers (1899 – 1994) pioneer in weaving and design #WomensArt #WeavingArtWeek

English
Carlos Kun retweetledi

Resources for designers I’ve built over the last decade.
1. brandarchive.xyz
2. bpando.org
3. logo-archive.org
4. logohistories.com
5. portalto.xyz

English
Carlos Kun retweetledi

My website's been collecting dust. New project case study in there after forever! khyatitrehan.com/Young-Guns-23
English
Carlos Kun retweetledi
Carlos Kun retweetledi
Carlos Kun retweetledi

Carlos Kun retweetledi

Surmounting the creative brief. Discover over 5000 more historical logos at logo-archive.org
#symbols #icons #design #logos #design #logoarchive




English
Carlos Kun retweetledi
Carlos Kun retweetledi
Carlos Kun retweetledi
Carlos Kun retweetledi
Carlos Kun retweetledi
Carlos Kun retweetledi
Carlos Kun retweetledi






















