Blockie Chan 🛰️

We just submitted our budget proposal: "The Marketing-Powered Demand Engine for Cardano." Here's what it is, what it costs, and why it matters. THE PROBLEM Cardano stands on strong technical foundations. Yet for enterprise decision-makers, it's not an obvious "yes" — not because the technology can't deliver, but because they're missing use-case clarity, proof, and engagement paths. The business world sees Cardano as a respected ecosystem. Not yet as first choice for enterprise infrastructure. THE SOLUTION A complete enterprise demand generation system that repositions Cardano as "The Blockchain for Serious Business." The system operates through a three-stage funnel: Attention →Proof → Qualified Leads. Two recommended blueprint verticals: Institutional DeFi and Supply Chain Traceability — final selection to be validated with the GMC. Three pilot markets: UK, Germany, Switzerland. A central Cardano Hub serves as the evidence and engagement environment. Directly aligned with the Cardano 2030 Strategy Framework — Pillar 2 (Adoption & Utility) and Pillar 4 (Community & Ecosystem Growth), supporting core KPIs: TVL, monthly transactions, and monthly active users. THE INVESTMENT 12-month pilot. Four milestone-gated work packages — each one only unlocked when the previous one delivers. WP4 (V2 Supply Chain) is only released after the Q3 KPI checkpoint passes. Total investment: €2,978,738 (53% media, 47% agency — within industry benchmark). ADA surplus gets returned to the Treasury. WHO WE ARE Serviceplan Group — the only globally ranked agency that has built live Cardano infrastructure, deployed it in production, and holds a formal Cardano Foundation partnership. Official Intersect member. Masumi Network has been on mainnet since November 2024 with 25,000+ on-chain transactions. Independent Network of the Year at Cannes Lions 2025 (19 Lions). #1 globally on WARC Creative 100 and Media 100. 6,500 people, 40+ countries, €866M revenue. Full proposal and brochure in the reply below.👇

Good Morning Cardano Serviceplan Group, the marketing agency who also works for companies like BMW, Netflix, Amazon, etc. has just submitted an official Marketing proposal for the Intersect Budget process. After 1.5 years of building Masumi & becoming closer & closer to Cardano, they've decided that they want to become Cardanos official Marketing partner. Some disclaimers first: 1) I am an unpaid advisor to this proposal. Yes, unpaid. I do not get any money if it wins but I've decided to give some of my time & help Serviceplan with connections into the ecosystem because I believe that professional marketing like this is very much needed in Cardano. 2) This is a joint proposal coming from multiple different agencies from inside the Serviceplan Group. Serviceplan has around 6000+ employees. The team working on this is a different team than the one working on Masumi. 3) This proposal is not a grant or some speculative investment or so. It's an actual proposal for very specific work package that will be carried out. It's the first time SP has ever done "public pitch" like this, normally they're used to pitching in front of marketing departments of large enterprises. 6 months of work went into drafting this proposal. So please be nice, even when you have criticism. :) 4) Serviceplan is the only entity that I know of from outside of Cardano that has invested a Multi-Million dollar amount into Cardano development in recent years. I'm not sure I'm allowed to say the exact number but let's just say this: If they win this proposal + the Catalyst proposals they've received for Masumi, it will still be less than what they've invested into Cardano so far. That alone should be reason to take a very serious look at this. Now about the proposal itself: The goal of this proposal is to broadly "reposition" Cardano as the Blockchain for serious business. It's specially built so it captures Leads & distributes them into the ecosystem. The main pillars that the proposal focuses on are 1) DeFi and 2) Supply Chain. Now I highly recommend everyone for read through the full proposal, I will put the link to the PDF into the comments.

I hope my life's work will be to make or contribute to a meaningful rise in the global floor and median quality of life. I believe the best way to do this is for the world to build social institutions on top of transparent, efficient, tamper proof ledgers that reduce bureaucracy, exploitation, and waste. I believe the second best way to do this is to build up access to finance, passive income, and financial literacy for as many people as possible. That's why I'm in software. That's why I'm in crypto. That's why I'm on Cardano. And that's why I've built up Sundae Labs as the software company it is. Every day, and nearly everything I do, is geared towards this. It's why my salary is substantially lower than I could make literally anywhere else, lower than the job I left, and exactly the median salary of what my team makes. It's why my net worth (excluding the completely illiquid value of my equity in Sundae Labs) has been flat or slightly declining since I started this journey. It's why I've largely soldiered through death threats and some of the most toxic hateful bile you can imagine. But spending time on Twitter, where I've often enjoyed connecting with an audience, has become a threat to that mission. It's clear that I'm not going to solve the problems I see in the world through Twitter discourse. For a long time I thought it might help: engage in good faith to share my perspectives, break down what I know so others can understand in the hopes that it contributes to their ability to navigate the technological changes that are coming, and serve as the best example I can for effective and thoughtful discourse. But instead, especially lately, it has simply become a drain on my energy and motivation. Even if I engage less, just *reading* the way we treat each other is demoralizing. Even people who I believe have good intentions can't help but contribute to a storm of negativity that is fighting to sweep us out to sea. There is a mob that is so frustrated by the state of the world and the very problems me and other builders are trying to solve that they can't help but funnel that discontent into a... miasma, directed at anything and everything around them. Somehow posts that are "just asking questions" and would, in any other environment be totally welcome, end up as weapons picked up off the bloody ground to be hurled in anger at an unintended target. Somehow close friends grow so embittered with each other they'd rather tear the thing they both believed in in half to spite the other. Somehow legitimate mistakes immediately get brandished as fraud because scorched earth total-war tactics to destroy someone we dislike become the only thing that can hold our attention, the only thing we can think to do in our ineffectiveness against a cruel and difficult world. Somehow some of the kindest and most like-minded builders have their patience ground to dust until they reach their breaking point and they lash out in ways that don't reflect who they are. We're all so fucking tense, or sick to our stomach, or caught up in the sound of our own voice, that it's impossible for us to take a beat and sort out a misunderstanding in DMs before making some public fucking tabloid accusation or insult on the timeline. And again, I don't think (would like to believe, as a fundamentally optimistic person) that most of this is in bad faith. But the medium leaves no other outcome for us. So, for me, Twitter is no longer just a waste of time, it's an active threat to my goals. It's a long drag on a cigarette taken between work calls that no longer even brings me comfort, it's just the thing I do, and it's slowly giving us all cancer. It saps my energy, ruins my mood, and makes me, on darker days, doubt whether any of this is even worth it, let alone possible. I don't want my life's work to amount to being unhappy and resentful of the people I'm trying to help (yes, even if you and I have disagreements, even if we hate each other, I want better for you too). So, I will be trying the nicotine patches yet again. Since there's no "Non Smoking" section of Twitter, I will be dramatically reducing the time I spend on here, and funneling that energy into other, more productive channels. I hope to write more for my blog, 314pool.com. Perhaps I'll get back into live-streaming some of my work on Twitch. If you want to stay in touch and we're not connected elsewhere, the best way is by email. It's just my first name at sundae.fi. (Yes, I know this isn't an airport, and I don't have to announce my departure. I considered just disappearing, as this feels a little bit melodramatic. But in the end, I wanted people to know why I've gone quiet, and how to reach me.) I hope I'm not alone in noticing this trend, especially within our community. If any of this resonates with you, it might be worth looking at what the timeline is accomplishing (or not) for you. And don't worry. Recent weeks have been harder than most, as I'm sure you've all seen on the timeline, but I'm made of tougher stuff. I'll still be here and building, and you'll still see the impact of the work that my team and I do (and boy do they have some exciting things for you soon). I just really really don't think Twitter is the right place for me to fix the problems I want to fix.

Cardano was mentioned 5 times (plus 3 citations) on the Google Quantum AI whitepaper. And it was ranked in the second-best tier for quantum resistance, right behind purpose-built quantum-proof chains. Above Ethereum. Above Solana. Above XRP. The UTXO architecture gives Cardano a structural advantage that account-model chains don’t have. So Google essentially said your spending keys can be protected on Cardano.

This is for all of Cardano

Breaking News Cardano (ADA) has now been formally detailed by the SEC as a digital commodity, not a security today. It is written directly into the Commission’s latest interpretive release. (Released Today) A digital commodity is an asset that derives its value from the programmatic operation of a functional crypto system, not from the expectation of profits driven by the efforts of others. ADA is listed alongside Bitcoin and Ethereum under that classification.

For nearly a decade, Cardano has been one of the largest, most reliable, and secure blockchains, with zero downtime since its launch in 2017. Cardano runs on eUTXO, an extension of Bitcoin’s UTXO accounting model, with native programmability. Transactions execute in parallel. Multiple assets settle in a single transaction. Fees are known before you submit. Smart contract outcomes are deterministic at the protocol level. There are no failed transactions that eat fees. What you model is what executes. Cardano also handles tokens differently. Native Assets inherit the same properties as ADA itself, secured directly at the ledger level. No ERC-20 style smart contracts sit between users and their tokens. Given these architectural differences from EVM chains, a major limitation has always been connectivity: Cardano didn’t speak the same language as the rest of crypto.

LATEST: 🇨🇭 The Cardano blockchain has integrated with DFX​.​swiss, allowing ADA to be spent at 137 brick-and-mortar Spar supermarkets across Switzerland.

You can now pay with $ADA at 137 SPAR stores across Switzerland. In partnership with @DFX_swiss and @BrickTowers, we are helping bring blockchain into everyday commerce through real-time, low-cost retail payments. Read the full press release: cardanofoundation.org/blog/ada-accep…

@elonmusk Which makes bitcoin even more valuable.

True. Once the solar energy generation to robot manufacturing to chip fabrication to AI loop is closed, conventional currency will just get in the way. Just wattage and tonnage will matter, not dollars.

@shaggyrax @phil_uplc @RodrigoPacini @longminswap You're so weak

We really should just give up on this DeFi narrative We haven’t been able to execute, attract the DeFi user base, or deploy services unique or cheaper than competitors Lots of money been wasted on it tho! And more been lost to low liquidity defi environments here than has been made

@CashAnvil It’s time to change the game. Stop building around "government" donations and start creating a real product that people actually choose and pay for.

Are we cooked? 🧵 I'm exhausted, I'm annoyed, I'm perplexed, and I'm yet, I'm still hungry and as passionate as ever to make blockchain work. I have been grinding for 5 years to get where we are as a company and mostly loved every minute of it. I have met new people, explored new things(and places), and built relationships that I truly value. Although it's not always sunshine and rainbows, the challenge of building in this space has been bar none. It's the most interesting job in the world, when the opportunity is there. That said, the opportunities inside of Cardano are few and far between now days and i have become increasingly frustrated with our ecosystem and how it operates. It's a shame because this ecosystem is filled with passionate people who i resonate with and i truly know they want more than money from this venture. The reality is we are a biproduct of what we invest in (time and money). TL:DR of Anvil: We are a proven team, who has been building a wide spectrum of services and products for Cardano. We are a commercial partner of the CF. We have a 4 and a half year track record of helping the little guy and getting projects off the ground. We have open source contributions. We have had 10s of millions of ada locked in our smart contracts. We have delivered on web 2.5 implementations. We have attended almost every conference we could, on our own dime, including buying booths. We have given our support back to the ecosystem. Yet we are still constantly overlooked and dismissed when it comes to opportunity in our own home (Cardano). This chain has a bad history of favoritism. We fought hard to break out of that, especially in catalyst. It took us 3 rounds to get an approved proposal, and even then, we could really only secure open source. Catalyst has been a tool that actually helped us get through some hard times. So i will forever be grateful for that, and even though I'm very critical of how it operates, I have a lot of respect for the opportunity it created early on. Now, it's seemingly being recreated with the treasury. The only real opportunity is the treasury and grants. There are no outside companies coming in to build and purveying Cardano for the best companies to solve their problem or create their platform. There are hardly any people within the ecosystem looking to get work done. Prices go down, dev work halts, this is very real. Thankfully we have the CBDAO to cover the next stages and hopefully we can get some other instruments to help. For me though, it's about much more than funding. Funding is cool, but without purpose, funding is worthless. What i am really looking for is opportunity. The opportunity to showcase the experience our team has gained over 5 years. The opportunity to showcase our structure and professionalism. The opportunity to build something new, and real, not a carbon copy of the top dApp on another chain. Like literally, we just want to work. There just simply isn't any new work to be had. That said, we look at the actual opportunities available here. It's pretty much building critical infrastructure, which we are highly capable of, but most of this is gatekept work through bigger entities who don't even actually dev, they just manage. I really only see one way out, becoming bigger than Cardano. Building something that can truly stand on it's own two feet, independent of the ecosystem, while still utilizing the technology that we all love. I think we need better tools for lead generation. I think we need a central point for people to find who is the best equipped to service their needs/wants. Ultimately though, we need interest in using the chain to solve real problems. We need people with real world connections to activate them so we can start building the future blockchain products of the world. The reality is we employee 10 people. We have a $60k/month burn rate. We are a real company through and through. We pay our taxes, and done all of the nitty gritty work of creating real structure. This is a lean and mean team who gets work done fast. My other cofounder and i haven't been paid in well over 3 years. We make sure the lights stay on, and we really want to continue our Cardano journey but the reality of that is dwindling in front of us. I really really thought twice when considering putting all of this information out there but at this point maybe a little transparency will help us create new chances. It's hard to sit here and type all this at the beginning of the year where we should of already had our golden bull run. Reality has been checked, it's time to produce or pack up shop. I have a feeling we are not the only ones dealing with this right now. All of this to say we aren't trying to push blame to anyone else, we have made decisions too. But, the reality is we were sold an image of the future, where blockchain is thriving with opportunity, and it quite simply isn't right now. It's time for us to take matters into our own hands, no one is coming to save us. WE NEED OPPORTUNITY! This is what we should be focused on as an ecosystem, building outside opportunity. Leveraging personal relationships outside of crypto to create new opportunities. We need to spider web out and actually start infiltrating industries. The time for real world adoption is now. We have all the tools at Anvil to make it a reality. I am still very much bullish on how crypto/blockchain can and will change the world. It's up to us now to create new and innovative products that benefit society. Let's burst the bubble in 2026. Thank you for coming to my ted talk, and yes, my DMs are open! Sincerely, "guy looking for revenue"

@goofy_crisp I am building the most amazing project on a remote island with no tourists, it feels like we have the same problem. Let's figure it out together?

@EspressoJose @elonmusk @davidasinclair It's quite practical for your health

@elonmusk @davidasinclair Ya I sit at a computer for about 12hrs a day. To get to 10,000 steps I'd have to get home at 8pm, eat dinner, and walk a 5k every day before bed. That's not practical. I usually finish the day about 2,000 steps.

7,000 steps/day is linked to ~50–70% lower mortality. You move! jamanetwork.com/journals/jaman…

@bryan_johnson does that mean it's healthy to eat at this stage or not recommendded

I eliminated 85% of microplastics from my ejaculate. Nov 2024: 165 particles/mL July 2025: 20 particles/mL Nearly identical drop in my blood same time period: Oct 2024: 70 particles/mL May 2025: 10 particles/mL x.com/bryan_johnson/…

A new study provides mechanistic evidence why men specifically now have reason to be concerned about microplastics. They are active pathogenic agents that target male biology. I am grateful to have eliminated 85% of microplastics from my blood and ejaculate last year. Read below how you can too. In 2024, microplastics found in human plaque. Linked to 4.5x higher stroke/death risk. Correlation only. Dec 2025, causation established. Males showed a 624% increase in plaque. Females were protected. Details In this study, male and female LDL receptor deficient mice (a well-established model for plaque formation, mimicking familial hypercholesterolemia) were fed polystyrene microplastics for nine weeks to assess their impact on plaque development and cardiovascular risk. To avoid confounding effects from obesity or metabolic disease, all animals were maintained on a low-fat, low-cholesterol diet. Key findings Only male mice exhibited a robust increase in plaque burden following microplastic exposure: + Plaque area increased by approximately 63% in the aortic root + Plaque area increased by more than 624% in the brachiocephalic artery, a critical vessel supplying the upper body and contributing to brain circulation. Single-cell gene expression analysis of aortic tissues from the male mice revealed that microplastic exposure induced pronounced shifts in vascular cell composition and gene expression, particularly affecting endothelial cells. These changes were consistent with increased cellular proliferation, inflammatory signaling, lipid handling, and stress and damage-response pathways. Microplastics also directly activated inflammatory and cardiovascular disease–related gene programs in both mouse and human primary endothelial cells, including upregulation of genes involved in lipid uptake, inflammation, cytokine signaling, and increased oxidative stress. Importantly, microplastic-treated and control mice displayed no differences in body weight, body composition, circulating lipids, or lipoprotein profiles. This rules out indirect effects mediated by obesity, dyslipidemia, or systemic metabolic dysfunction, and instead supports a model in which microplastics exert direct, lipid-independent damage to the vascular wall in male mice. Sex-specific effects and implications The damage being exclusive to males is plausibly linked to estrogen-mediated cardiovascular protection in females. The involvement of sex hormones in microplastic-induced plaque formation therefore represents a critical and newly opened line of investigation. This is particularly relevant given that microplastics are also known to disrupt hormonal signaling, potentially rendering their pro-plaque effects multifactorial rather than purely vascular. Significance A handful of studies have shown ubiquitous exposure to microplastics in humans and animals alike (including in the brain, testes, blood vessels and carotid plaques), this study gives a huge reason for concern by providing mechanistic evidence of microplastics directly driving plaque formation in animal models, the key risk factor for cardiovascular disease.

why is nobody talking about how BRICS chose Cardano to mint and transact its trade settlement token? the token is backed 40% by gold and 60% by the participating countries' currencies. ccn.com/education/cryp…

@Padierfind @VEGAS_ADA_Pool @IagonOfficial @wmchain @palmeconomy All my wmtx are on cardano

@VEGAS_ADA_Pool @IagonOfficial @wmchain @palmeconomy except tht WMT is not on Cardano anymore :/

NOT a #memecoin in sight! Imagine what will happen as @IagonOfficial, @wmchain, @palmeconomy and all the other real world projects start to kick in..... We did not need #Cardano to have a USP ..... it is the USP

@CashAnvil Whoever brought this ecosystem to billions should have a chance to get it to hundred of billions

Had several people reach out to me in private over this one. I appreciate all of you! There are tons of good people in this ecosystem. I stand by that.

@Rizzabeast @rod_drmz use words

@rod_drmz I’m not talking about price action “most won’t understand”

This screenshot sums up the rise and fall of Cardano and most won’t even know why.