Mike Cessario

@elonmusk @micsolana Hi @elonmusk Dead Billionaire had nothing to do with politics or hating billionaires. It was a joke around a famous golfer billionaire who was dead and then from the dead tried to sue us for using the silly name Armless Palmer. Any other ideas for a fun name for a tea/lemonade?

@micsolana 💯 He’s such a hypocrite and fate hates hypocrisy

nobody hates billionaires like the ‘edgy’ tattooed founder of a ‘cool’ bottled water company himself worth a couple hundred million dollars

@busines_sideas @elonmusk Not interested, thank you.

@Cessario Hi sir have contacted you to introduce my new invention idea for liquid death It is called SHAKE TO GET A CHILLED WATER we mix two components & produce cold within the can to get chilled water i have sent you a demo drawings of this idea please take a look @elonmusk

@guhlo @JasonStarr @drinkpoppi It's worth it for a small brand if they can make one of the most memorable spots in the game. The bar for entertaining is so high in Super Bowl. Celebs etc. If you spend $6M and no one remembers your spot because there were so many better ones, then the small brand loses

@JasonStarr @drinkpoppi Most recent that I recall - liquid death

🚨 @drinkpoppi will have a Super Bowl TV commercial 🚨

@MrBeast Yo! Love to chat. DM me your contact info (I rarely use personal Twitter and have no followers so I’ll see it right away) 🤘

@Cessario if you’re ever bored I’d love to chat

@sir @sampullara @jwmares @LiquidDeath @FlowHydration Best of luck to you. End of the day, talk is cheap. Someone either builds a billion dollar beverage brand or they don’t. Maybe we will become just like a failed hat co from 20 years ago. Maybe your digital water biz will become like 100’s of failed tech co’s from 20 years ago.

@Cessario @sampullara @jwmares @LiquidDeath @FlowHydration There is good reason I said @LiquidDeath could become Von Dutch, tattoos included. You underestimate just how much I understand brand. You don’t seem to have a strong understanding of network effects businesses: Airbnb, Uber, Ebay. But few do.

In 2005, YC began investing in the uninvestable. That meant funding young, inexperienced, highly technical founders. Early YC was one of the best funds ever. Makes me wonder - what are the uninvestable asset classes of today that will drive huge returns over the next decade?

@sir @sampullara @jwmares @LiquidDeath @FlowHydration You don’t seem to have a strong understanding of brand or how to value brand. But few do. The most valuable companies are brand driven: Red Bull, Monster, Nike. We are #3 bev brand globally on social & 350+ have gotten LD tattoos for life. That’s brand. Flow is not a brand.

@sampullara @jwmares @LiquidDeath Jury is still out on @LiquidDeath. Sure, they can raise $$$ in private markets, but I predict it will not become a standalone "venture scale" company. Copycats are already underway like killsed.com in LATAM. Here's @FlowHydration as a comp. It could become Von Dutch

@philwinkle @PE_Feeds @LiquidDeath For sure. Just asking new questions to help you better understand the bigger picture. How a brand “orients in your mind” is the entire essence of brand equity.

@Cessario @PE_Feeds @LiquidDeath I said I was asking. 🤷‍♂️ Brand marketing is an art, not a science. I like where the brand's heading, and as a fan of vinyl myself, I am here for it.

Say what you want about @LiquidDeath (and I know a LOT of people here have something to say)... ...They. Know. Their. Customer. liquiddeath.com/products/great…

@philwinkle @PE_Feeds @LiquidDeath Do epic Nike ads make people run out to go buy shoes? And if Nike ran a Superbowl commercial featuring Tiger Woods, is the ad a massive waste on the 200M americans who aren’t golfers?

@PE_Feeds @LiquidDeath Super clever. It orients the brand in a certain place in your mind. But I'm curious how many people look at this, file it away as "wow that's cool" and never actually bother to listen to the playlist or buy the vinyl. Is that "success"? I'm asking. I really don't know.

@EliotShorrParks Coming off the game that will be forever known as the “Double Doink”

#Eagles underdogs again —>

@EliotShorrParks YUGE catch.

What a catch by Golden Tate. That deserves a #wow

@EliotShorrParks The Foles 400

What should Foles' game today been known as? It needs a nickname. #EaglesTwitter, what you got?

@EliotShorrParks When you lose a star talent, like Reich, you have to replace with a star talent. Either star rookie, or paying for star veteran. Groh is neither. They went all in on Doug. And it costed them.

Fans are going to call for Mike Groh's job this offseason. I'm not sure firing him is the move. I think the #Eagles should bring in another voice though to give a fresh look on this offense.

@EliotShorrParks Safe to say Jones is a bust?

Very rough game for Sidney Jones #Eagles

@MarksReeseWIP @Ike58Reese 🔮#nailedit

.@Ike58Reese is picking the Eagles to win big tonight, 31-16

@ZellnerLaw @lifeafterten @michellemalkin @Newsweek @guardian Accident or genius marketing stunt to get hundreds of thousands of impressions for the cost of a postage stamp?

Despite having a life sentence w/o parole SA has not lost his sense of humor. He sent me this notice he received Friday. ⁦@lifeafterten⁩ ⁦@michellemalkin⁩ ⁦@Newsweek⁩ ⁦@guardian⁩ #PreQualifiedasInnocent #MakingAMurderer2

@EliotShorrParks 100% agree. Only reason 17 points looks good is because defense was able to shut out Cam Newton for 3 quarters.

Disagree. The offense scored 17 points. The defense played well enough to put this game away. #Eagles

@EliotShorrParks @rkrause275 @SportsRadioWIP Dougs hands the ball off to Jordan Mailata on the goal line.

🚨🚨BOLD PREDICTION TIME🚨🚨 Over 300 guesses last week. One winner — @rkrause275, who picked the Buccaneers to win. Give me your best bold prediction for Sunday #Eagles vs. IND. Carson Wentz’s return. Best ones go in the preview article. Let’s go. @SportsRadioWIP

@EliotShorrParks Our punter is the MVP right now.

Both sides of the ball deserve blame for this one. The difference is the defense has all of their starters. #Eagles

@EliotShorrParks Being a critic is the easiest job in the NFL.

Being offended is a choice. Nobody can make you be offended. You decide to react that way. #WednesdayWisdom