Jason Starr, Consumer Ventures, Awakened Foods

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Jason Starr, Consumer Ventures, Awakened Foods

Jason Starr, Consumer Ventures, Awakened Foods

@JasonStarr

GP @ConsumerVenture and CEO @AwakenedFoods. Proud to play a small role in helping build great consumer brands and companies. https://t.co/8SWZCTeMT8

Chicago, IL Katılım Nisan 2008
1.6K Takip Edilen2.4K Takipçiler
Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
Are these guys delusional enough to think they are doing something good? This is no different than running a casino. This is just taking advantage of addicts and disgusting.
Tarek Mansour@mansourtarek_

@thesamparr 1. Average age on Kalshi is 33 years old. 2. An open, fair, and transparent marketplace that rewards informed trading and doesn’t derive all profits from customer losses is better than a platform that actively bans winners and promotes unhealthy behaviors.

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Jason Starr, Consumer Ventures, Awakened Foods retweetledi
Zach Greenberg
Zach Greenberg@ZachCPG·
Brokers are one of the most misunderstood pieces of CPG. First question is usually “do I need one.” Yes. you absolutely do. When do you need them? as soon as you can afford them. For a national broker: Retainers typically range from $7k-$15k per month, Until 3-5% commission exceeds that retainer. Roughly once you are doing $200k+ per month in wholesale, you flip to all commission. Costco, Target, Walmart specific brokers are different vs traditional "grocery" brokers: commissions are large enough day 1 at those accounts that you usually skip retainers. So why use a broker if you have a sales team or the founder is handling sales? because a big part of a broker’s job is blocking and tackling. At least 50% of retail is just not fucking up the basics. They make sure you never miss a review window. You are not going to cold email every banner, find the buyer contact info, and get clean direction on when to submit for your category. - brokers ensure items are set up on time. - delivery windows are hit. - POs are managed correctly. - promos are submitted properly. Retail is a dialect. If you do not speak fluent Target, Walmart, Costco, Kroger, it shows and you get penalized. The right broker also brings credibility. (some) only work with brands they believe can truly scale or run by people they know from past brands. Getting under that umbrella matters. brands should still own strategy: - "Where" and "When" to roll out at certain banners - At what price - How the brand shows up and is supported on shelf. brokers should support that vision, not lead it. They have pattern recognition across many categories. they help you avoid wasting trade dollars on things that do not work. Having a broker does not mean you stop selling or communicating directly with the banner. brand presence still increases your odds in every room. I have scaled brands doing millions on millions in sales with brokers. they earned every dollar of their commission and I was glad to write those checks. anyone shitting on brokers usually hasn’t operated at real scale yet. Brokers are only as good as they are managed. The right ones are a force multiplier. If you have never operated at that level, it is hard to know what to ask for or how to push them. There are a lot out there and only a handful that actually drive outcomes. expect to have 4-6 brokers on a brand that is truly scaling.
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Jason Starr, Consumer Ventures, Awakened Foods
One problem with AI is we are getting bombarded now with cold inbound emails addressed to completely different people and companies, eg people think they are emailing buyers at retailers when we are not even that company (ffs folks have some respect)
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Jason Starr, Consumer Ventures, Awakened Foods
Curious the source. Company? SPINS data? Lots of companies "planning" to add thousands of doors and anyone with sales less than $100M are "approaching $100M" (technically) I don't know about this brand, but lots of brands create hype with these kind of headlines in the hopes that it builds momentum and becomes self fulfilling
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CPG WIRE
CPG WIRE@cpgwire·
DryWater is on a roll. The clean hydration brand will add 41,000 new doors this year and sales are approaching $100M. Founded by Bryan Appio in 2024, the Irvine-based company is gearing up to launch at Target, Kroger, CVS, The Vitamin Shoppe, and several other chains. Hydration is big business in the U.S. Since acquiring Liquid I.V. In 2020, Unilever grew the brand from $120M in sales to $1B in sales today.
CPG WIRE tweet media
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USC Psycho
USC Psycho@uscpsycho·
I had a @UPS pick up for a large item return to @amazon. UPS driver just rang the doorbell and ran away. No attempt to actually lick up the item! Had to pay for this pick up, so not happy.
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Jason Starr, Consumer Ventures, Awakened Foods
Shopify friends, what is your favorite BOGO / free gift with purchase app? (Oh, and feel free to complain that this isn't native functionality in @Shopify as I've been doing for the last few hours to myself)
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Jason Starr, Consumer Ventures, Awakened Foods
Entrepreneurs grinding it out, you need to have something in your life that allows you to step away and unplug, relax, or blow off steam. This is a must. For me, a few times a month I get out and play my guitar in a pub. Not quite like the old days where I used to play in a band in a packed bar, but for me it has the same effect of being able to get out of my comfort zone and even more important get out of the house. I don't have a loud crowd and even louder drummer covering things up when I hit the occasional sour note, but that's ok...this is more for me than the crowd. youtube.com/playlist?list=…
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Emeric
Emeric@emericxm·
I made a body and then painted that body and neck and then got a bunch of hardware and wound some pickups and then put it all together and now I have a guitar that I built by hand from scratch
Emeric tweet mediaEmeric tweet media
Emeric@emericxm

Made a neck at luthier school

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Nate Rosen
Nate Rosen@RosenZone·
Brands!! I'm hosting a bachelor party for my best friend at the end of next month.....I think we need some fun products 👀 @DUDEwipes for sure
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Drew Fallon
Drew Fallon@drewfallon12·
consumer brands might be the only business where you can make 3m+ a year within 2 years of starting
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Jason Starr, Consumer Ventures, Awakened Foods
@TheSzef Totally agree but the competition and clutter increases as the tools get better…though as someone running brands that don’t have the budgets to do fancy creative I welcome the challenge
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Bart
Bart@TheSzef·
@JasonStarr Still have to be creative and great at getting attention. That part won’t change.
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Bart
Bart@TheSzef·
Being a one-man-marketing-team is going to be so unbelievably easy now.
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rubba mayne
rubba mayne@RubberGetsLiqd·
i wish car manufacturers would bring older models back. change absolutely nothing, just make them brand new
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Mehtab | Karta Ventures
Mehtab | Karta Ventures@MehtabKarta·
Ops team offsites are the opposite of marketing team offsites
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michael torrez
michael torrez@michael11366757·
@BillAckman Not once in my 54 years of life have I ever heard anyone tell a child to come find them if they are lost...
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Bill Ackman
Bill Ackman@BillAckman·
Important advice for parents
Miyaandy 🌸@Amahashi_

I worked 20 years for a child sex trafficking rescue group. I want you to know this: 90% of Lost Children Are Found Within 30 Minutes. That statistic should both comfort you and wake you up. Most lost children are found quickly. But the ones who aren’t? They usually made one mistake. And here’s the uncomfortable truth: It’s often the exact thing most parents teach them. We tell our kids: “If you get lost, come find me.” It sounds logical. It sounds empowering. It’s WRONG! The Mistake Most Lost Children Make: When children realize they’re separated, they do three things almost automatically: They panic. They wander. They try to find you. Every step makes them harder to locate. From a search standpoint, movement creates chaos. Parents retrace their steps. Security scans zones. Staff lock down areas. Search works best when movement stops. When a child keeps walking, they move outside the original search radius. Helpers are looking where they were last seen — not where they’ve wandered. Stillness increases probability. Movement expands the problem. The first lesson is not “go find me.” It’s this: Stop. Stay. Yell. Why Stillness Wins: Think like a search team. If a child stays put: Parents can retrace steps. Security can scan systematically. Helpers converge to one fixed location. The search radius remains small. If a child keeps moving: The search area expands. Adults pass each other. Missed connections multiply. Minutes stretch into hours. Stillness keeps the math on your side. Teach Them Who to Approach: The second mistake we make as parents? We say, “Find an adult.” Not any adult. Not the nearest stranger. Children need a filter. Teach them to look for, if at all possible: A mother with children. Caregivers who already have kids with them are statistically among the safest people to approach in public settings. They are visible, stationary, and more likely to engage quickly. It’s a clear, concrete instruction. Children don’t process vague categories like “safe adult.” They process visuals. “Find a mom with kids” is visual. A Phone Only Helps If the Number Is Known: We often assume phones solve everything. They don’t — unless your child can use one. Even young children can memorize a 10-digit phone number with repetition. But you must train it. Practice it like a song. Sing it in the car. Chant it at bedtime. Turn it into rhythm. Repetition becomes recall. In an emergency, recall matters more than theory. The Code Word Rule: One more layer of protection. Choose a private family code word. Something only your household knows. If someone approaches and says: “Your mom sent me.” Your child asks: “What’s the code word?” No word. No go. This simple rule eliminates manipulation attempts instantly. It gives your child agency without requiring them to evaluate character. Real Safety Is Training — Not Luck! We don’t get safer by hoping. We get safer by practicing. Teach: • Phone number • Code word • Stop, stay, yell • Find a mom with kids Multiple skills. Simple instructions. Clear visuals. Five minutes of training can replace hours of panic. This isn’t about fear. It’s about preparation. Because when a child gets separated, the clock starts. And what they do in the first minute determines what the next thirty look like. That’s real protection.

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