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Charlie Morris
5.7K posts

Charlie Morris
@CharlieYalf
accessibility lead @easysurf_ca / prev @telstra / founder 1x successful exit / 5 ios apps
meanjin, australia Katılım Ekim 2023
596 Takip Edilen1K Takipçiler

why is there a perfectly flat bottomed cave inside the monster?
grace@gracieethings
i genuinely turned and said “wtf am I watching” during this scene I actually cannot lie
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@jasonlbeggs Getting more into Laravel last year was interesting! I’m excited to follow along more
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2025
⋅ First full year at Laravel
⋅ Laracon EU + Laracon US
⋅ Worked with an amazing team to ship Laravel Cloud
⋅ Started incorporating AI into my workflow
⋅ Got more intentional about studying and reading
⋅ Actually learned how to React
⋅ Promoted to Staff Software Engineer
⋅ Rebuilt my personal site and wrote 3 articles
⋅ Started sharing screen recordings on Twitter
⋅ Built an even greater love for design and beautiful interactions
⋅ Learned a lot about animations and SVGs
2026
⋅ I'm planning to lean hard into the Staff role to level up the team and scale design engineering on Laravel Cloud
⋅ I'll continue to polish features and interactions to the max
⋅ More experimentation with AI in my daily workflow
⋅ More writing on my blog and sharing on Twitter
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@tomfgoodwin Try to keep cognitively engaged instead of inventing a new world to hate and you’ll notice the modular blocks are still there probably just down the aisle.

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@CharlieYalf @jordienr yeah but is copying the hours across days that important? it's just 7 days. maybe it's confusing, having extra UI for something people would rarely use?
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One should not need a few months to successfully parse the meaning of an icon
x.com/adi_fications/…
ADIfications@adi_fications
@filos idts anybody who has used it for atleast a few months can
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I can turn off colours and turn off text label and still understand what every iOS app does - that’s good design.
ADIfications@adi_fications
Google makes apps that have consistency in design and look good. Apple makes apps that look like they were made by a 3rd party intern.
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@ecomchigga A PDF like this should come up on Google, but weirdly all I can find is copies of this story reposted.
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sat next to a guy on a flight who smelled like old money
rolex. tailored suit. reading a physical newspaper like it was 1987.
figured he was some finance executive or inherited wealth.
we got talking. I mentioned I sell stuff online.
he put down his newspaper.
"what kind of stuff?"
digital products. courses. ebooks. that kind of thing.
he smiled weird.
"I made $4 million last year selling a PDF about aquariums."
I thought he was messing with me.
he wasn't.
this guy is 61 years old. spent 30 years as an accountant. hated every second of it. retired at 55 with decent savings but nothing crazy.
his hobby was aquariums. had been keeping fish tanks since he was 12.
"my wife told me to start a blog so I'd stop boring her with fish facts."
so he did. wrote about aquarium stuff 3 times a week. water chemistry. tank setups. fish compatibility.
for 2 years nobody read it.
"I had maybe 50 visitors a month. all probably bots."
but he kept going because he had nothing else to do.
year 3, one article ranked on google. then another. then another.
suddenly he was getting 100K visitors a month. all people searching for aquarium help.
"I realized these people would probably pay for a complete guide. so I wrote one."
147 pages. everything about setting up and maintaining an aquarium.
priced it at $47.
first month: $6K
first year: $340K
last year: $4.2 million
from a PDF about fish tanks.
I asked about his marketing strategy.
"I don't have one. google sends people to my blog. blog mentions the guide. people buy it. I go play golf."
no email sequence?
"I have a newsletter. I send fish tips once a week. sometimes I mention the guide at the bottom. that's it."
no upsells?
"I made a second guide about saltwater tanks specifically. $67. people who bought the first one usually buy the second. that's my whole business."
no team?
"my wife helps with customer service. we get maybe 10 emails a day. most are just people showing us their tanks."
this 61 year old retiree built a bigger business than most "entrepreneurs" I know.
no ads. no funnel hacks. no growth strategies. no personal brand.
just mass expertise in one weird niche and patience to let it compound.
before we landed he gave me advice I didn't ask for:
"everyone your age wants to get rich fast. that's why most of you stay broke. I wrote about fish for 2 years before making a dollar. now I make more than I did in 30 years of accounting. speed is overrated. patience pays."
the plane landed. he grabbed his newspaper and walked off.
probably went home to feed his fish.
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Who’s got resources on how to write a good case study?
It’s probably about time I started boasting about all the cool work we’ve been doing at @easysurf_ca
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ngl i really fucking miss the tech scene. the other site just doesnt have it.
fj@fjzeit
wb @ImLunaHey
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@nosilverv I’ll be thinking about this essay a lot and I don’t even have kids yet
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Dude this is an incredible essay lmao holy shit I can write (!)
rivalvoices.substack.com/p/smile-vs-poop
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I’M DONE LETTING YOUTUBE CONTROL MY DESTINY
Guys I'm doing it.
After last week's debacle where our YouTube account was nearly removed overnight, I decided that YouTube will no longer be the "hub" for our content.
We'll keep posting on there for sure, but now ALL starter story episodes live on starterstory.com/episodes
I've built:
- self hosted videos
- custom video player
- integrated chapters/timestamps
- login wall
- integrated stack (what tools they use)
And planning on building lots more features.
I vibe coded this in about a day. Really fun.
Own your content. Own your distribution. Own your destiny.

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Anytime a random reply gets mass likes I’m only allowed to see one notification ever
Pls fix this @nikitabier

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@iansilber @justinbieber Send invite so I can yell (politely and valuably) about accessibility for an hour
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@justinbieber you’re officially invited to our weekly design crits
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If I hit this dictation button after sending a text and it beeps and stops my music one more time,
I’m gonna find everyone at apple and put them in a rear naked choke hold
Even if I turn off dictation I somehow hit the voice note thing
The send button should not have multiple functions in the same spot

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@saidburner @bagel_leaf WHAT does budget friendly mean to you?
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