Charlie Riley

Which is harder to learn, marketing or sales? Salespeople are using personal branding to sell.  Marketing IS selling. #Sales and #marketing HAVE to work together, but which skillset is more difficult for the other profession to master? lnkd.in/guqiVQ2k

A reminder of the last time a World Cup finals draw took place in the USA in December 1993, when Robin Williams stole the show by pissing about on stage and repeatedly making fun of Sepp Blatter. FIFA hasn’t invited a comedy genius to help out since.

The Bonnies get a shoutout on @espn's First Take via @stephenasmith‼️ 🎥@espn #BeABonnieBeAPro

3-2 win over International. Good guys who play well, tough to see injuries on both squads. G: Dewitt (2), Gustafik A: C. Wzontek, Cook, Thorne Solid @BdslRefs @BDSLRumors @BDSLO35 @OfficialBDSL

I will be organising the BIGGEST protest Tottenham Hotspur has ever seen. I will be there myself. Stay tuned. Daniel Levy cannot continue at the club. Simple.

Ugly team win reminiscent of some of our guy’s favorite club, @SpursOfficial winning Europa League, but we’ll take the 3 pts.

5-0 called early win over @GOATSFC1. Big props to their 7 guys who showed & played hard. G: Dewitt (3), Steinwald, C. Wzontek A: Cook (2), Steinwald, Riley CS: Ferrari Had a fun cross-team scrimmage & beers after. What it’s about. @OfficialBDSL @BdslRefs @BDSLRumors @BDSLO35

Annual reminder that I’ve never seen a Star Wars movie. I never understood the deal with Spock anyway. #MayThe4thBeWithYou

Want to give a big thank you to our older veterans and original Devils who are moving on, only to our O35 squad. -Brian Wzontek -Chris Wzontek -Dan Istas -Charlie Riley -Pat Doherty …some of the best humans and best players we have ever had. Some have over 20yrs with us.

It's a special edition of NFL Live today as @danorlovsky7's son, Madden, has his drawings on display throughout the studio to honor World Autism Awareness Day 🧩 Way to go, Madden!

Survive and advance for @BonniesMBB today! What a comeback! We need YOU to be a part of us continuing to come back! Don't sit on the sidelines - get ON THE TEAM! Join Team Unfurl today to continue to supporting our MBB NIL collective! Subscriptions start at $25 per month! See you tomorrow DC! TeamUnfurl.com/invest

Our hoop team is the most visible - but not the only - representation of the spirit of our place. We have grinders across the @StBonaventure spectrum, and we need all of us. Joining @TeamUnfurl helps the UNIVERSITY. Want more days like today?Let’s go!!

@Super70sSports Knicks sweet shooter Hubert Davis

Today we celebrate our favorite players who’ve worn the number 44. I’ll start:

Apparently it is once again time to bring back the lesson on tariffs from Ferris Bueller

@Derek_PL @jonhurwitz @ralphmacchio @WilliamZabka @McSchlossberg @healdrules @SPTV @JeffYorkes @MartinKove Can your team do Goonies next?

@jonhurwitz @ralphmacchio @WilliamZabka @McSchlossberg @healdrules @SPTV @JeffYorkes @MartinKove That’s awesome. Your team and the team behind top gun maverick should be hired to make all sequels that have a 20+ year gap. It’s not even close the level of care and passion this and TGM have compared to anything else being released

EXCLUSIVE: Check out the Mock Trailer that helped us sell Cobra Kai! In 2017, we had the daunting task of trying to explain to buyers in Hollywood what we envisioned Cobra Kai to look and feel like. Sure, we had a detailed pitch and Ralph Macchio and William Zabka joining us in pitch meetings, but the tone of our show was going to be so specific that we wanted to do our best to show streamers how they could potentially sell the overall story and vibe of Cobra Kai. Without actually filming the show, our task was near impossible and it was never going to be perfect, but with the help of our incredibly talented editor friend @JeffYorkes, we cobbled together footage from Ralph and Billy’s prior work, mixed it was other images that helped tell our story, and threw Thunderstruck under it. We showed this sizzle in all of our pitch meetings to set the tone. But now for the very first time right, I’m sending it to the internet! A couple fun facts… 1) We had different versions of this sizzle tailored for each buyer we went to. This one mentions Netflix, but when we were meeting at YouTube, it said YouTube. Hulu it said Hulu. And so on. 2) We became absolutely obsessed with Thunderstruck from watching this trailer over and over again and always wanted to have it on the show. But it was so expensive, we couldn’t afford it. Instead we had Johnny mention it in passing as a meta nod when he wanted to advertise the dojo in S2. When making S6, we were determined to finally use the song when Johnny and Miguel took back Cobra Kai, so we saved money in other areas of our budget to make it happen. I’m so glad we did! #cobrakai #behindthescenes #netflix #trailer #sizzlereel #karatekid #karate

@wojespn Love it! Great job coach!

400 wins and counting

@herrmanndigital What’s your take on DTC brands using OOH as a marketing channel? Love the Goonies header image BTW, just took my son to see the 40th Anniversary.

I think the DTC space is going through another infliction period and the brands that can get through it will be well positioned. Diverse creative isn’t different ad headlines. Its concepts. It’s carousels, statics. It’s mashups, it’s funny/serious content, it’s TikTok style reply tos, its founder led, it’s everything and everything your feed shows you. Do that at scale weekly. Yes, weekly. More is better. To me this is it. I’ve explored enough brands big and small. I’ve seen what works and doesn’t. It’s the movers of creative at scale. I know it’s been said so much here, but really this is it. Your costs need to go into hiring enough creators, agencies, etc that can do this at scale and a producer and project manager who can work with the strategists/media buyers to make sure it’s being filled with what they need weekly. If your creative isn’t hitting at a 15-20% hit rate at minimum move on to new creators who can. Speed wins, period. Hiring teams that get brand and performance creatives and having the right team in place to deploy these and measure against these is what puts this machine together.

@JeremyWGR I’m all over the new coach train. It’s about 5 years too late.

Choo choo

Billion dollar industry relies on old white guys eyesight from 30 yards away to decide where the ball goes. Makes complete sense @NFL. Corrupt as hell @nflcommish. #gobills #BillsMafia