CombaTON

Most gaming creators are sabotaging their own future partnerships without even realising it. And honestly, projects are starting to take notes, this post comes with a scenario & then my own experience at the end of the post. So, lets run that scenario & I bet you'll instantly relate. A creator gets offered a single paid post. They post the trailer, a screenshot, or if we're lucky some actual gameplay & then jump into their comments and reply stating things like “this game is actually fun". You know what happens 99% of the time afterwards? Nothing. Silence. They never touch or post about the game again. The second the campaign ends, so does their passion or excitement for the game. At this stage, I am assuming most of you are wondering what my point is right? Well, this is why creators wonder how they aren't able to land longterm deals with projects anymore. Let's look at it from the project side. You post about their product saying you are "bullish", "hyped" whatever bs word you wanna throw around and then all of a sudden you just dissapear, you stop posting & playing. And why? Because you ain't getting paid for it. So the project, they see that you don't really care, so why would they ever work with you again? A lot of creators are treating every opportunity like a quick extraction instead of a long-term investment. Worst of all? The second your "audience" realise you only play games when you’re being paid to, your opinion loses value fast. Now, let's talk about this in my own experience. I’ve experienced this first hand with Solplex. They first contacted me for a promo post before I had even played it. I jumped in & I genuinely enjoyed the game. I made my post, got paid. BUT THEN. I kept playing it. I kept posting about it. I kept talking about it long after the initial attention phase. Not because someone was forcing me to. Because consistency is what actually builds credibility. That consistency led to stronger relationships, more trust, and more visibility than a random one-week promo ever could. Ironically, a lot of creators are so focused on securing the NEXT sponsorship that they destroy the possibility of becoming permanently tied to a successful game. And if web3 gaming ever matures properly, the creators who win long-term won’t be the ones who promoted the most games. It’ll be the ones who actually stood beside a few games long enough for people to believe them.