Content Authenticity Initiative

🪩 We're hosting a special gathering in New York as part of @Techweek_ that goes beyond the AI conversation to explore what meaningful transparency looks like across the creative ecosystem: who made something, how it was made, and why that matters, whether you're a creative professional, a developer, or a startup founder scaling to enterprise. 🎤 Hear from product leaders at @Adobe, @LinkedIn , and ecosystem implementer @PixelstreamInc on how they took Content Credentials from concept to product. 🎨 Learn from two working artists on how they use Content Credentials to protect their work and assert their creative intent. 🥂 Get hands-on experience with product demos and connect with others working toward a more trustworthy and transparent digital ecosystem. Drinks and heavy appetizers are on us. Speakers: Andy Parsons, Global Head of Content Authenticity, Adobe Daniel Tweed-Kent, Verifications Product Lead, LinkedIn Tim Murphy, Co-Founder, Pixelstream Aundre Larrow, Director and Photographer Fabiola Lara, Illustrator Hosts: Coleen Jose, Sr. Product Marketing Manager, Content Authenticity, Adobe Jen Tse, Community & Advocacy Lead, Content Authenticity Initiative, Adobe RSVP: partiful.com/e/s9ffBVagaNmF… (Given limited capacity, we'll follow up to confirm your registration.)

AI-generated content can feel pretty inescapable these days, saturating our social media platforms, music apps, shopping sites, and more. As backlash has grown, so too have efforts to build truly “AI-free” spaces. How can platforms use the @C2PA_org standard of Content Credentials to distinguish machine-generated from human-made, and create safe havens for human creativity? CAI advisor and Latent Space Advisory founder @HenryAjder explains.

📹Video is the next frontier in the movement for content transparency. Now, cutting-edge implementations are enabling end-to-end transparency from capture, to edit, to publication and playback. 🗣️Join Jen Tse (Community Manager, CAI at Adobe), Elliot Marris (Production Workflow Specialist, Sony), Francis Crossman (Principal Product Manager, Premiere Pro at Adobe), and Kenneth Warmuth (Media Engineer and Product Manager, WDR) for a virtual discussion on how C2PA-enabled video pipelines are becoming a reality, and why interoperability across video cameras, editing tools, and distribution platforms is critical for provenance at scale. Register: 6473872-10.events.kaltura.com

How will generative AI impact national security? UC Berkeley professor and CAI advisor Hany Farid spoke with Secretary Janet Napolitano about her predictions. "There's a lot to be excited about and there's a lot to be worried about," she said. Read more: contentauthenticity.org/blog/generativ…

👏 We are thrilled to welcome Panasonic as a member of the Content Authenticity Initiative (CAI), joining more than 4,500 media and technology companies, non-profits, creators, educators, and many others working together to build trust and transparency in our digital ecosystem. "By joining the CAI, we are committed to contributing to the ecosystem, ensuring the authenticity of digital content, and fostering an environment of trust and transparency online," said Toshiyuki Tsumura, Business Division Executive of the Imaging Solution Business Division at Panasonic. Read more: contentauthenticity.org/blog/panasonic…

These examples highlight the value of—and need for—widespread implementation of Content Credentials (digital “nutrition labels") from the @C2PA_org and the work of the Content Authenticity Initiative to accelerate this.

📸 Visual journalists witness and record real events, and their work is crucial to upholding democracy. But their profession is fraught with challenges: their photographs and videos can be stolen, manipulated, and used out of context; their credibility can be undermined in a media landscape of increasing distrust and easy deepfake creation. 💡 How can digital provenance help address these issues? 🗣️ Join us for a conversation with @EyeAkili, executive director, National Press Photographers Association (@NPPA); @DavidButow, photojournalist; Santiago Lyon, head of advocacy and education, CAI; and @jentse, community manager, CAI. We’ll discuss the NPPA’s new implementation of Content Credentials, how visual storytellers can incorporate Content Credentials into their workflows, and the benefits of content provenance for the media and creative industries. ❗️This virtual event is free and open to the public. RSVP here: community.contentauthenticity.org/events/details…

💰Scammers are using generative AI to prey on their victims' emotions with increasingly sophisticated attacks. This month, CAI advisor and UC Berkeley professor Hany Farid writes about how AI-generated deepfakes are being used to swindle enormous sums from people looking for love. 💔According to the FBI, romance scams cost US consumers over $600 million last year. This is almost certainly an undercount since many victims may be too scared or embarrassed to report this crime. In one case, criminals posing as Brad Pitt sent their victim AI-generated images of the celebrity. When asked about the images, the victim stated, "I looked those photos up on the internet but couldn't find them so I thought that meant he had taken those selfies just for me." Read more: contentauthenticity.org/blog/march-202…

🟡Over the past few decades, advancements in image manipulation and synthetic media have challenged our ability to distinguish fact from fiction. With the rise of generative AI, the stakes have never been higher. Join leading experts Hany Farid (UC Berkeley professor and co-founder of GetReal Labs) and Santiago Lyon (head of advocacy and education for the Content Authenticity Initiative at Adobe) for a timely conversation on the evolving landscape of digital forensics and AI-generated media. This discussion will explore how forensic techniques have evolved, the challenges of detecting deepfakes, and the role of provenance technology like C2PA Content Credentials in building trust in digital content. We’ll examine the ethical, legal, and technological implications of AI-driven media, as well as what the future holds for detection and authentication in an era where seeing is no longer believing. 🟡 What we’re covering • The evolution of digital forensics over the past 30 years. • Cutting-edge detection tools and their limitations. • Ethical and legal considerations of AI-altered media • The future of forensic verification in an AI-driven world Join us! contentauthenticity.org/blog/cai-commu… #contentcredentials #contentauthenticity #C2PA #AI

Yesterday, we hosted a special side event with @ContentAuth at #RightsCon2025! It was the first CAI meetup in Asia, and the energy was electric! ⚡ Here’s what went down.

🎨 📸 Meet Alexsey Reyes – a Houston-based artist and photographer bringing vibrant, dreamlike portraits to life. Known for his bold use of color and light, Alexsey’s work explores themes of self-love, identity, race, and unity, often spotlighting musicians and creatives from Houston’s Hispanic community. He taps into generative AI tools to streamline his workflow—freeing up more time to focus on crafting powerful visual stories that celebrate diverse representation. Alexsey is also a strong advocate for Content Credentials, using them to attach info about his creative process directly to his images. This ensures his work is protected and properly attributed wherever it’s shared online. “It’s that blanket of security we all need as creators,” he says. 👀 Want to start viewing Content Credentials? Download the Adobe Content Authenticity browser extension to view and interact with the open standard for experiencing context with content: chromewebstore.google.com/detail/adobe-c… 📰 Read more in the Washington Post: washingtonpost.com/creativegroup/…

🎙️ Thanks to a combination of generative AI techniques, language barriers in video are becoming a thing of the past. It took Hany Farid, UC Berkeley professor and CAI advisor, just 3 minutes to create AI-generated videos in which he speaks French and German in his own voice, using an original in which he speaks in English. 🧠 The potential applications of this technology are exciting—and concerning. Read more on the CAI blog, and see the videos for yourself. contentauthenticity.org/blog/february-…

🌟  NEW | We are thrilled to celebrate an ecosystem milestone: @Cloudflare's service for image optimization and delivery, Cloudflare Images, will now be supporting C2PA Content Credentials. Today, Cloudflare also joins the Content Authenticity Initiative as a member. 🌐 If you use the internet, chances are that Cloudflare has touched your experience. Millions of internet properties, comprising about 20% of the web, utilize Cloudflare’s services. Cloudflare Images’s implementation will ensure the last-mile delivery of Content Credentials to the end user when a site owner or content creator opts to preserve them. ❗ They are the first major content delivery network to support Content Credentials, and their precedent-setting implementation represents an enormous step towards a more trustworthy internet. Learn more in our Q&A with @williamallen, Head of AI Control, Privacy, and Media Products at Cloudflare: contentauthenticity.org/blog/cloudflar…

🤔 Trust is the bedrock of journalism. How can news and media companies get started with Content Credentials to express provenance and build trust? 🗞️ Join Santiago Lyon, Head of Advocacy and Education at the CAI, in conversation with Laura Ellis, Head of Technology Forecasting at the BBC, as they discuss digital content provenance in the news media space. They'll talk about the value of provenance for news brands and audiences to help bring clarity in an increasingly confusing media landscape, how news companies like the BBC are implementing Content Credentials, and the future of provenance in journalism as it relates to policy and education. RSVP to this members-only event: community.contentauthenticity.org/events/details…

🟡 NEW | The first smartphone with Content Credentials built-in was announced today in Samsung’s new Galaxy S25, attaching Content Credentials for AI-generated images from the Galaxy S25. This is a major milestone that brings access and awareness to digital provenance for consumers globally. “As the first smartphone manufacturer to adopt this standard – and join the Coalition for Content Provenance and Authenticity (C2PA) – Samsung is setting an important precedent by bringing transparency to digital content at the device level,” says Andy Parsons, Sr. Director for the Content Authenticity Initiative and steering committee member of the C2PA representing Adobe. “This commitment comes at a crucial time and will accelerate broader adoption of content authenticity standards across the industry. I hope to see other smartphone makers and hardware providers follow Samsung's lead, to further strengthen the foundation for a more transparent and trustworthy digital ecosystem." Join us in this work! contentauthenticity.org/membership

❗ We're delighted to share that @sip_oficial, a non-profit organization dedicated to defending and promoting freedom of the press and expression in the Americas, has joined the CAI. 💪 "We are committed to develop strategies that will help us identify and counter disinformation, promote media literacy, and strengthen the trust of our audiences," said José Roberto Dutriz, IAPA's president. 🗞️ The IAPA represents more than 1,300 print media, television, radio, digital natives, press associations, service providers, and individuals throughout the Americas. Read more: en.sipiapa.org/notas/1216834-…

✍ Michelangelo signed only one of his works, the Pieta. According to his biographer, he heard people attributing the work to another artist and wanted to make sure he got credit for his masterpiece. ✏️ Attribution can lead to opportunities for creators, but this practice was largely lost with the advent of digital art. Digital attribution would not only accelerate creative careers, but also combat disinformation, says @scottbelsky, Adobe's Chief Strategy Officer and EVP of Design and Emerging Products. "Once creators can stand behind their work and proudly say, 'I created this,' I believe people will become more skeptical—and rightly so—about content that no one is willing to claim as their own," he writes. Now, the cross-industry effort led by the Content Authenticity Initiative is driving widespread adoption of Content Credentials, and bringing back the artist's signature for the digital and AI era. Read more on Fortune: fortune.com/2025/01/14/ado…

🟡 The first full-frame, mirrorless camera with Content Credentials built-in and available for purchase arrives today in the newest version of the Leica SL3-S. Read our Q&A with the Leica product leader who brought it to life. “Products and experiences designed by humans take time—especially when the goal is to create simple solutions, which are often the hardest to achieve,” Nico Köhler, head of product experience at Leica Camera AG, said. We discussed the importance of trust in the digital age, Leica’s journey in integrating Content Credentials, and what lies ahead for the growing ecosystem. A big congrats to the Leica team on this remarkable achievement! contentauthenticity.org/blog/content-c…

"If 2024 was the year for AI-generated photos, 2025 is shaping up to be the year for AI-generated videos," writes Hany Farid, UC Berkeley professor and CAI advisor. This year, generative AI redefined creativity, productivity, and the boundaries of innovation. From art and music to problem-solving and beyond, we’ve witnessed tools once unimaginable become everyday essentials. What stayed the same and what's next for the technology? 🟡Read contentauthenticity.org/blog/highlight… #contentauthenticity #generativeAI #contentcredentials Image credit: Hany Farid, DALL·E

🏆 We're proud to share that @Adobe has received the ITI Tech Impact Award from @ITI_TechTweets for our work accelerating widespread adoption of Content Credentials! The award is one of five recognizing tech leaders' commitment to solving global challenges through innovation and open collaboration. "Their breakthrough collaboration with the U.S. Department of Defense (DoD) marked the first federal agency implementation of Content Credentials, allowing authentication of DoD imagery captured and used," writes ITI. "Adobe has extended this work into protecting election integrity, advising the U.S. Senate and House on combating deepfakes and ensuring transparency in campaign and government content. The company's influence has extended globally, with governments from Canada to India exploring the use of the provenance tool to help restore public trust in digital content. This demonstrates Adobe's pivotal role in developing practical solutions for verifying digital content authenticity in the AI era." 🟡 See the full announcement: itic.org/news-events/ne…