Abby - Copywriter & Marketer 👩🏻‍💻

Hello 2024! Let’s make this one easy - same goals as last year please. Feel like I made some good progress last year on my goals and no plants were harmed.

@SurvivorDean @Moz Hi @SurvivorDean! I think some of these tactics could work well for e-commerce, like using your search results to see if product pages could benefit from FAQs or user guides, or using engagement data to help decide if product pages could benefit from layout changes.

@Moz @CopywriterAbby This is a helpful strategy. My question is: does this content measuring yield success on ecommerce sites?

Are you struggling to improve your existing content? Discover how to collect & use your GA4 data to transform your content strategy. 💻 Learn more in this new blog post: mz.cm/3ZGlwgx via @CopywriterAbby

@sainsburys I got through in the end but just an FYI that when I phoned the number the first few times, the call would restart every time I picked an option. The phone lines were open, it was after 7.

@CopywriterAbby Hi there Abby, I'm sorry you're having difficulty. Unfortunately, we're unable to help with payment issues on social media. Please continue trying. Thanks, BrianH

It's the weekend! We're here until 11:30pm to help with all of your queries. Greg

Google AI Chatbot is here 🙌🚨 Introducing Bard - "You’ll see AI-powered features in Search that distill complex information & multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture. To roll out soon." More 👇 blog.google/technology/ai/…

Hello 2023 goals: - always read and write more (new year, same goals) - develop content hubs - reduce, reuse, recycle - more yoga - spend lots of quality time with my nephews - be a good plant mum - treat myself #2023goals

To better assess our results, E-A-T is gaining an E: experience. In addition to expertise, authoritativeness, and trustworthiness, does content demonstrate some degree of experience? Learn more about how E-E-A-T is now part of our search rater guidelines developers.google.com/search/blog/20…

@googlemaps hi Google Maps team, where do you source information on which chargers are available at EV charging locations please? These aren't from @GoogleMyBiz listings as far as I can tell. Thanks!

Now that we've had time to reflect on #BrightonSEO, we've written up our key takeaways - from some surprising insights to great speakers 😎 Here are some insights from the team:

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@chimammeje Chima, your talk yesterday was a real highlight of BrightonSEO this year. Thank you for such an entertaining, insightful and inspirational session!

While I'm sitting in this Uber for the next two hours as I make my way home, I figured I'd make a thread about my #BrightonSEO experience and thoughts

@IainGScott @CharlieFromBase @honestburgers @beccasocial Iain has entered the chat!

@CharlieFromBase @honestburgers @beccasocial @CopywriterAbby Surely “pardon the bun”…?

Just had a burger from @honestburgers with @beccasocial and @CopywriterAbby and it was honest-ly tasty, pardon the pun! #BrightonSEO #burger

The key to writing content that converts is through getting information from a subject matter expert. Interviews with product teams or leadership teams are a brilliant way of doing this - @mintcstudios #BrightonSEO

Why developing in depth FAQs are crucial @yagmrsmsk #BrightonSEO

Such a helpful way to consider creating or updating content @timsoulo #BrightonSEO

10:16 - first mention of the Helpful Content Update @brightonseo by @AnnaDoesSEO 🙌🐱

Big fan of building lists like this! @AnnaDoesSEO #BrightonSEO

Cinnamon swirl latte in hand, I’m ready for day 2 at #brightonSEO. So many content talks happening over the next few days!

Always a highlight to hear @SarahSal9 speak at #PaidSocialShow @brightonseo