The Lead Creative

Crafting Yizo Yizo, Zone 14, Skaka iLembe and other stores of influence: youtu.be/RMtk4QQ4LuM?si… #shakailembe #yizoyizo #series

After attending the Nedbank IMC Conference last year, seeing all the great marketing and industry minds in attendance, we wanted share it with you - our esteemed community. For your chance to join us, check out our LinkedIn page. #contentcreator #marketing #imcconference

If you've ever built a brand or community, you'll know how hard it is to keep people engaged. The CEO of @IMCConf, Dale Hefer has done this and built Africa's biggest marketing conference. She shares insights on relevance, inclusion and sticking to your ethos.

In this week’s episode, we explore the difference between building a disengaged audience and having a community, with Dale Hefer, CEO of the Nedbank IMC Conference: jo.my/dh-imc @IMCConf #marketing #advertising

The Lead Creative | Client agency partnerships that deliver bizcommunity.com/article/the-le… by @danettefrog44 via @Biz_Marketing @CreativesLead @Rogerwilco_sa @Mongezi

We made it to 150 000 views on @CreativesLead, a milestone that means a lot and we're grateful to everyone who has shared, followed, watched and joined us to share insights on the show. youtube.com/post/UgkxYwKmL…

While @EffieAwardsSA, Thami Majola, Exec Head of Brand Marketing and Communication at Vodacom, shared where marketing is going. This follows a question from Arpan Sur, the CMO of Mondelēz SSA.

Building a challenger brand in a heritage-led market takes conviction. This discussion unpacked with the CEO of Oryx Desert Salt, Samantha Skyring, shares why: jo.my/ss-oryx

Impactful work costs a lot, but forgettable work costs more. Ahmed Tilly and unpacked this at the Effies. Thank you Effies SA and Soweto Media. What ad have you really liked lately? @ahmedtilly #marketing #TheLeadCreative @EffieAwards #marketing

How do heritage brands like Chappies and Cadbury keep themselves relevant for decades in ever-changing times? The CMO of the SSA Business Unite for @MDLZ, Arpan Sur shared insights: jo.my/as-mdz @EffieAwardsSA #Marketing #Advertising

Diversity at scale empowers creative teams to solve complex business problems. The CEO of Ogilvy South Africa, Pete Case, explains why. @OgilvySA | #contentcreator #TheLeadCreativePodcast #marketing #advertising #business

The biggest challenge for many brands is shifting from functional communication to meaningful, insight-led marketing. In our @EffieAwardsSA conversation, Unilver's Elizabeth Mokwena shares thoughts on what delivers effectiveness: jo.my/eme #EffieAwardsSA

“Marketing is business and business is marketing.” Brian Yuyi, CEO of @MarketingA_SA, explains why: jo.my/b-y #contentcreator #TheLeadCreativePodcast #marketing

Advertising and marketing measurement for brand growth: classic fundamentals, modern complexity. Ornico CEO, Oresti Patricios shares advertising measurement trends: jo.my/op-ad @Orestaki #contentcreator #advertising #marketing #TheLeadCreativePodcast

Trust turns good ideas into great campaigns. Steph van Niekerk, ECD of TBWA\Hunt\Lascaris, tells Danette Breitenbach, Editor of @Bizcommunity, that all great creativity is a leap of faith.

Awards should measure progress, not popularity. The @Loeries CEO @iPreetesh shares insights on creativity and trust. Watch it here: jo.my/loeries This is part of our @IMCConf series. #contentcreator #advertising #marketing #TheLeadCreativePodcast#podcaster

In our recent conversation, @DeanOelsch shared one of the reasons so much advertising is bland. Most brands fear standing out. Check our YouTube channel for more.

Every generous guest, every single subscriber and each view matters to us. It's not about the numbers, but the community we build and are able to serve. So thank you for giving us your time and attention. This means a lot to us. #contentcreator #advertising #marketing

What AI skills do marketers need? Dr Gillian Hammah tells us at IMC: jo.my/gh-ad @ghammah • #contentcreator • #TheLeadCreativePodcast • #marketing • #advertising

With Mandisa Theko-Khitsane, CMO of @Sanlam Retail Mass & Effie SA judge, we explored brand building, marketing effectiveness and how creative effectiveness shows up in boardrooms. #marketing #creativity #marketingpodcast