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Shashank
329 posts

Shashank
@CrencentHQ
Turning emails into cash machines for brands
DM FOR FREE AUDIT Katılım Haziran 2025
163 Takip Edilen28 Takipçiler

ChatGPT Image Generation 2.0 made this with one simple prompt 😮
I have it 5 example email designs from this brand, gave it the brand guidelines, and used this prompt:
"I am attaching Happy Being's brand guidelines and some email examples.
With this information, I want you to create an ecommerce email for me.
Use the exact structure, sizing, branding, and styles of the example emails I gave you. Follow the brand guidelines closely.
Follow best ecommerce email practices such as optimized hero section, large buttons, using infographics more than blocks of copy, etc
Make the email about how spring is upon us and it's time to restock on Happy Being."

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@CrencentHQ Yeah bundles are easy wins, same traffic just bigger carts.
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"How often should we email without annoying people?"
Wrong question. ❌
People don't get annoyed by how often you email. They get annoyed by how boring your emails are.
The Golden Rule of Frequency:
Daily: If you have a high-energy brand with constant new value/stories.
3-4x Weekly: The sweet spot for most Ecom brands.
Monthly: The fastest way to make your list forget you exist.
If your emails are actually helpful, entertaining, or solve a problem they’ll want to hear from you.
Relevance > Frequency.
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@emaildeepdive Email marketing bought me my first bike for now......😋
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"Our repeat purchase rate is low is it even worth focusing on email?"
This is exactly why your CAC is killing your margins.
If you only focus on ads, you’re just renting customers from Zuck.
The reality:
Ads = Acquisition. (Expensive & getting harder)
Email = Retention. (Basically free & builds LTV)
If people aren't buying again, it’s because you stopped talking to them the second the first check cleared.
Stop chasing new clicks. Start building a relationship with the ones you already have.
Retention = Profit.
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@CrencentHQ When your subject line feels like a genuine message, people open it because they care, not because they were tricked.
And trust is what drives lifetime value, not hype.
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Stop burning your brand’s trust for a 1% higher open rate. 📉
If your subject line is better than the email, you’re doing it wrong.
How to get clicks without the clickbait:
1. The "Open Loop": Start a story they have to finish.
2.Specific Curiosity: Use a real detail, not vague hype.
3. The "Friend" Test: Write it like a text. No caps. No 5 emojis.
Example: "quick question about your store" > "OPEN NOW FOR 20% OFF!!!"
Stop trying to trick your customers. Start giving them a reason to care.
Trust = LTV.
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Ecom brands: Want subject lines that get clicks without sounding like a scam? 🙅♂️
Stop with the generic "Sale!" emails. Your customers are smarter than that.
The Ecom secret: Focus on scarcity, novelty, or direct value that feels personal.
Scarcity (real, not fake): "Only 3 left: Your favorite [Product Name] is almost gone!"
New Arrival (with a hook): "Fresh Drop: The [Product Type] you asked for just landed."
It's about giving them a reason to open that's relevant to them, not just screaming for attention.
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