Noah Franco

Just took a skincare client’s Klaviyo revenue from 7% to 51% in 45 days. Here’s exactly how we did it 👇 1. Pop-up Form Swapped a generic discount for a “mystery offer” with a 3-step form. Micro-commit → Email → Surprise reward. From this, we 3x'd sign-ups. 2. Automated flows Built out their: Welcome Site Abandonment Browse Abandonment Cart & Checkout Abandonment Post-purchase Every email hit real objections, showed proof, and built brand trust. 3. Consistent campaigns 2–3x/week. We focused on education, product benefits, and transformation from our products. That being said, it resulted in a whopping: 6x increase in email revenue 51% of total revenue from Klaviyo Killing it for our clients 🕺

Having chill clients is the best thing in the world. They crack jokes in the Slack channel, talk like they're your homie, and have high energy. Such a dope experience. (also seem to get the best results).

@stephenmk96 Gotta be pushing the bleeding edge

From my side, I can only help with what you give me If you’re sending, we fix messaging If you’re booking, we fix sales If you’re doing nothing, there’s nothing to fix

Your customers aren't reading your emails. They're skimming them. They scroll TikTok, use ChatGPT for quick answers, and have zero patience for walls of text. So if your emails are packed with paragraph after paragraph of copy, you're most likely losing them before they even get to your CTA. This is why I love infographics so much. And, @Neutonic_ absolutely crushes them. One glance at their email and you instantly know what they're selling and why you should care. Your infographic should do all the heavy lifting so your customer doesn't have to think too much.

@cbwritescopy Be walking 4 miles a day without even realizing it too

Walking pad under your desk really is the move Take calls and do admin work while walking, impossible to not get 15k steps a day

@RobLipsett Squeeze of limon and it’s wraps

I could eat this meal daily for the rest of my life and never get tired of it

@PascalZeMarshal 😭😭

Supplement dropshippers after putting a 30 day money back guarantee but what it really means is I guarantee I take your money again in 30 days

@mattceras Had the same convo with someone who wanted to start a UGC agency at my gym. She said she needed around 150k of capital to start it… 🤦‍♂️

Every time someone in real life asks me "Did you need to raise any capital to start your agency?" I lose 50 billion brain cells

A wild life we live... Pressing a couple of keys on a board and getting opportunities from it.

@ecom_cork It do be like that very often unfortunately

Made eye contact with a baddie at Mass this morning, turn around at the end to find her and gone 😔

Looking to bring on an email designer (PART/FULL TIME)🚨 If you: - are an absolute killer at email design w/ creativity - understand the importance of clean visuals - have at least 1 year of experience DM ME WITH A LINK TO YOUR PORTFOLIO!

@BrendenSentIt ChatGPT ahh subject line

lmao

Deliverability is a commonly talked-about subject. And most marketers make it more complex than it needs to be. It is very important to have your emails delivered, however... You don't need to over-obsess about it. Here is how we maintain great deliverability for our clients: 1. Send to our engaged segments Most of the brands we work with will (almost) always send to 45 or 60 days engaged for our day-to-day campaigns. The whole goal is to expand our reach without letting our open rate drop below ~50%. In the eyes of inbox providers, opens are something to watch for. 2. Add text to the bottom of our email footer This tricks the inbox providers that real text is actually coming in. You can just copy your 'about us' page and paste it into a text box, change the font color and background color to match, and boom, it becomes invisible. 3. Have curiosity-driven subject lines All our subject lines need to drive curiosity for someone to open. SL: It's customer-approved! PT: And here's what they said... Now people want to know what others are saying about our product. This will help increase our opens and, in turn, help deliverability. If you can get these tips down, deliverability will rarely be something you have to worry about.

These campaigns were on the same topic... Yet one had a 4x in revenue. We ran a split test for a campaign that consisted of a designed email and a plain text. Here were the stats... Designed: 0.82% click rate. $1,076 in revenue. Plain text: 2.15% click rate. $4,435 in revenue. Most brands assume a beautifully designed email always wins. But sometimes your customers just want to feel like a real person is talking to them, and plain text does that the best. The thought of having the founder or even a dedicated member on your team reach out makes the customer feel special and valued. And that is what will get them to hand you their money, time and time again. By far, my favorite split test to run inside any account because it really shifts how you think about marketing for your brand. Highly recommend running this split test on your next campaign.

@ecom_cork @seanjagermann @eatprima @eat_jacob @lineageprovis @eatmangones Prima is good stuff. Been hearing about lineage.

@seanjagermann So far we got @eatprima @eat_jacob @lineageprovis And then we got some @eatmangones even tho they don’t have protein.

I spent $500 on the natural protein bars, who wants to see the review?

@Seanfrank @drinkbrez they are all bangers

Are there any brands where you open EVERY email?

@InsendoMicah LinkedIn

Agency owners: What is your best client acquisition channel right now?

@maxwellcopy Fucking legend

My agency was doing $250k/mo before I graduated college. By the time I graduated, I had 50 team members and a 3.8 GPA. And I did it all while being in a frat and socializing (partying) every weekend. People always ask me how I managed everything. Tbh, it wasn’t that complicated. Literally I just cut out everything that wasn’t work, school, or gym during the week. During the week, I was locked tf in… people did not see me unless I was in class. Wake up. Work. Class. Work. Gym. Sleep. Repeat. I optimized my schedule around my work. I always scheduled my classes at 2pm or later. Then I would work every day 5am-2pm in my bedroom before heading to class. That’s a 9 hour day already… Then, I would work through my classes as well inside Slack doing quick tasks while listening to the professor. Yes, if I dropped out I probably could have made more money faster (we have doubled in size since I graduated 9 months ago)… But I wouldn’t take it back for the world. My best memories and friends were made at school. I have 50+ years in business. I can make up the “lost” time.

@lukepierceops Congrats bro!

Made it home 💪🏼 Thank you a ton to everyone who commented and messaged me. This experience was everything everyone says it is and more. Can’t wait to hangout with this little guy. Thank you God 🙏🏻

Welcome flow transformation for a recent client!

@MaxGrant__ @quraAiX 😭😭

@quraAiX What llm model do you run off?

I'd rather spend thousands of dollars on ads than cold email people all day or even worse deal with a cold email agency promising me 29 qualified bookings on my calendar in 30 days or less, or i get my money back wasting money on their agency fee, inboxing, sending infra, and dealing with low intent leads, low close rate, blah blah blah bro id rather give RACKS to meta to get one brand on my calendar I close that stays for a year essentially gifting me an ungodly LTV/CAC ratio most not running the numbers like this