Cory Willness

When #swatcam started general cereal #plantstand counting our accuracy was the 1st chart in blue - contrast with todays #barley chart in red. With over 1m acres of images processed now - we are excited to see the new models at work in 2026 - automated AI system in use!

Every successful company I can think of started out doing something that bares only a passing resemblance to what they eventually became successful with. Twitter began life as Odeo, a podcasting platform. Airbnb was originally conceived as a solution for conference attendees. PayPal started as a way to beam money between handheld personal organizers. Netflix, for example, started out as a video-rental-by-mail (with due dates and late fees) before eventually morphing into a subscription service, and then (9 years after launch) to a streaming company. None of these companies could have gotten to where they are – which they did by twisting and turning their way to eventual success – if they had never taken that first step and collided their initial idea with reality and got testing. Ideas, Fear, Idea Validation, Failure, and then if you’re persistent and a little lucky, Success.

Adding precision ag services to your agronomy business is hard. We make it easy. We take a complex and difficult-to-support business model and simplify it with an ecosystem of software, hardware, support, marketing, and training. Ready to explore the opportunity of becoming a SWAT MAPS service provider? Let's get the conversation rolling! 👉 hubs.la/Q047zDZL0

NEWS RELEASE: Croptimistic Technology Inc. has released a white paper, Driving Regenerative and Sustainable Agricultural Practices with Precision, highlighting how the future of regenerative agriculture is in the hands of precision ag. Drawing on decades of agronomic, soil, and hydrological expertise, the paper shows how field-scale insights empower farmers to increase productivity, strengthen soil health, and reduce environmental impacts. READ THE FULL RELEASE 👉 hubs.la/Q046WmG20

We're searching for a precision agronomist to join our team in Brandon, MB! As a precision agronomist, you will be boots-on-the-ground delivering unrivaled agronomic and technical support to our clients, creating variable rate prescriptions in SWAT RECORDS and providing recommendations for optimal rates of fertilizer, seed, and soil amendments. We are proud to be one of Canada's Top Small & Medium Employers and we are confident that a career with us will be both rewarding and impactful. Apply here 👉 bit.ly/4usaV7W #SWATMAPS #MBag #CdnAg #agronomy

Did you know? #swatmaps are being used by researchers across 🇨🇦 for the zone maps for their ghg emissions studies

With fertilizer prices where they are, every pound needs to work harder. Setting your farm up for success starts with understanding the variability in your fields and putting nutrients exactly where they deliver the most value.
Right rate. Right place. Right return. 🌱 @swatmaps

@ProgroAg @swatmaps Congrats Maury

Been quite the ride up to this point, appreciative for all the support up to this point!!

🏆 Congratulations to @ProgroAg (Holden, AB) on receiving the SWAT MAPS Premium Service Provider award! Founded by Maury Micklich in 2022, Progro Agriculture has quickly built a strong reputation for delivering high value variable rate solutions to farmers across North Central Alberta. Through a commitment to agronomic insight, on-farm experimentation, and helping growers understand the why behind field variability, Progro is helping set the standard for SWAT MAPS services in the region. We are proud to work alongside partners who are dedicated to helping farmers succeed. Congratulations, Maury! #AbAg #SWATMAPS #CdnAg

🚨BREAKING: OpenAI published a paper proving that ChatGPT will always make things up. Not sometimes. Not until the next update. Always. They proved it with math. Even with perfect training data and unlimited computing power, AI models will still confidently tell you things that are completely false. This isn't a bug they're working on. It's baked into how these systems work at a fundamental level. And their own numbers are brutal. OpenAI's o1 reasoning model hallucinates 16% of the time. Their newer o3 model? 33%. Their newest o4-mini? 48%. Nearly half of what their most recent model tells you could be fabricated. The "smarter" models are actually getting worse at telling the truth. Here's why it can't be fixed. Language models work by predicting the next word based on probability. When they hit something uncertain, they don't pause. They don't flag it. They guess. And they guess with complete confidence, because that's exactly what they were trained to do. The researchers looked at the 10 biggest AI benchmarks used to measure how good these models are. 9 out of 10 give the same score for saying "I don't know" as for giving a completely wrong answer: zero points. The entire testing system literally punishes honesty and rewards guessing. So the AI learned the optimal strategy: always guess. Never admit uncertainty. Sound confident even when you're making it up. OpenAI's proposed fix? Have ChatGPT say "I don't know" when it's unsure. Their own math shows this would mean roughly 30% of your questions get no answer. Imagine asking ChatGPT something three times out of ten and getting "I'm not confident enough to respond." Users would leave overnight. So the fix exists, but it would kill the product. This isn't just OpenAI's problem. DeepMind and Tsinghua University independently reached the same conclusion. Three of the world's top AI labs, working separately, all agree: this is permanent. Every time ChatGPT gives you an answer, ask yourself: is this real, or is it just a confident guess?

View from my home office window today. Moose / lots of snow here.

@bmartelag Great job Beth

Very excited to be attending the New Brunswick Soil & Crop Improvement Association's Annual General Meeting and Technical Workshop next week! (Say that 5 times fast😄) And I'll be presenting too! I hope to see a lot of you there!

🌟Rural daycare spotlight! Little Acres Learning Centre in Davidson, Saskatchewan, is an 80 space daycare licensed for 6 infants, 24 toddlers, and 50 preschoolers. With approximately 12 full time staff, the centre provides a safe and nurturing environment where children can learn, play, and grow while supporting working families in the community. After several years of nonstop fundraising and the extensive behind the scenes work required to open a government funded daycare, Little Acres officially welcomed families in October 2025. The project was led by a dedicated committee of local Davidson moms who volunteered countless hours to bring quality childcare to their town. If you would like to learn more or support them directly, visit their Facebook page "Little Acres Learning Centre". Croptimistic's 2026 Rural Daycare Grant Program is still underway! We’re excited to work alongside our employees to help expand and strengthen rural childcare options across the province.

NEWS RELEASE: Croptimistic Technology Inc. is excited to announce the release of two significant improvements to software products for its international team of agronomic service providers: SWAT RECORDS Web App and Prescription Exporter. The SWAT RECORDS Web App provides on-demand access to the latest version of the software, while enabling faster updates and the continuous delivery of new features. Prescription Exporter is a new tool that automatically takes existing recommendations and seamlessly steps into prescription file writing and exporting. The traditional process required significant skill and was time consuming whereas the new process takes 10x less time and delivers unmatched accuracy and consistency of the final product. Read the full release 👉 hubs.la/Q044cqZH0 #SWATMAPS #SWATRECORDS #CdnAg #AgTech #PrecisionAg #WestCdnAg

Come discuss soil variability @ 1:15 at Agri Visions! @swatmaps lloydex.com/agrivisions

We did it again! 🎉 Croptimistic Technology is officially one of Saskatchewan’s Top Employers for 2026. From supporting professional development and community volunteering to hosting legendary social events throughout the year, this recognition is all about the people who make Croptimistic what it is. We’re proud of the culture we’ve built and even prouder of the team behind it! Why were we selected? Read our editorial here: bit.ly/4aaTijH #SKTopEmployers #TopEmployers2026 #AgTech

💡Who can you expect to hear from this year at Think Wheat?🌾 Add our annual Think Wheat event to your calendar, because you're not going to want to miss this lineup!🗓️ Join Sask Wheat along with our curated list of speakers in Swift Current on Jan. 27! We look forward to covering all of this year's biggest topics surrounding environment, climate, markets, policy, grain contracts and so much more! Register: saskwheat.ca/events/think-w…

@BourgaultAg Cool!

New BiC features at Western Canadian Crop Production Show. #WCCPS2026 #bourgault

Did you know? The Bourgault R&D farm uses #swatmaps as their precision application…