Isabel Lydall - Curious to Clear Ltd

@garius So glad she’s landed in a good place. She’s the absolute spit of my Tansy - vet always tells me that torties are super bright and mischievous little madams so you may well be in for a treat 🐈

@EmilyPenny Hmm I’m definitely not as evolved as your setup, but this is the direction I’m stumbling towards in a very ad hoc way…?

Raise a hand 👋 if you'd like to be added to my list of 'flexi micro agencies' and you'd be interested in a joining a mutual support group of some kind tbd. This is for communications 'agencies' who regularly lead teams. Not sole freelancers but also no-one on the payroll.

As a team-based set up without permanent staff, I'm looking to connect with others working this way. Not freelance, not agency. I think it's a great model but I haven't found my tribe. Who is doing it and wants to chat? Any groups for micro agency owners? Connections appreciated!

@zoescaman Way more possible now post covid esp as you’re your own boss … it’s a massive juggle… but it’s worth it. I’m two kids in, have thought about this a lot… employed and working (pretty successfully 🤞) for myself .. more than happy to chat what’s worked (and not!) for me

Fascinating (and insightful) thread about how Tesco Clubcard got started. Geek catnip 😀

@sarahspoon Mumsnet? Less AIBU which can be a bit caricature, but the boards on actual topics? Always brilliant for people watching

❓Planners, creatives + brand friends, a question. What are your fave examples of well-written, realistic, dare I say insightful representations of how people really talk and behave? Not mood board caricatures. So far I have:

A useful insight for the advertising industry... you might want to save the world (as one high profile strategist claimed they could do recently), but people have other more pressing concerns.

What does the UK rate as the biggest issue we're facing? Tax avoidence by big business. Funnily enough, brands don't focus on this as a marketing strategy. Can't think why...

@iucounu God there *has* to be a way to move the parameters. IIRC, Heavy buyers are defined as the top 30% of people by spend, Med is middle 40%, Light the bottom 30%… For books something like a 10% heavy, 0% medium, 90% light split might actually work..

@iucounu Lol is that a Nielsen / Kantar definition? So what’s a light book buyer?

@samueljscott But are they talking about marketing any old product they can make… or do they mean that they put developing a great product that meets customers’ needs at the heart of their marketing efforts? Huge difference IMO…

People who talk about "product-led marketing" forget that product is the first P in the marketing mix for a reason.

@RuokosenVille Marketing depts could and should be using remote / wfh to create more diverse teams…and that *will* help reduce echo chamberishness

@RuokosenVille Hmm yes but it’s contact with customers or consumers that will help break the echo chamber, not simply moving Zoom conversations to an office full of the same people….

I have a feeling that Covid and WFH has made and will make the marketing echo chamber even stronger. We’ve stayed in working on presentations, debating on Twitter, talking to other marketers. It’s dangerous. Truly effective work requires market orientation.

@tomfgoodwin Try @tortoise ?

If you want to feel absolutely fine. Don’t use social media much and don’t read the news This isn’t to say there should be a “good news channel”. There should just be a way to read about only the events that really matter and in a calm way. Which wouldn’t take long

.@tomroach unveils his seven principles of effective marketing communication, based on how human brains actually work. marketingweek.com/principles-eff…

Reality check that ‘none of the above’ comes so high up the list…! I read that as ‘p*ss off with asking me about Christmas in August esp as we have no idea what autumn will bring’ But also 🤷‍♀️ at putting ‘campaign-led’ on the list - I’m not sure ppl have a clue what that is

Consumers are ready for the return of #festive cheer in #advertising this Christmas, after a relatively subdued offering in 2020 as a result of the #pandemic, our research for @The_IPA finds: marketingweek.com/everything-tha… @MarketingWeekEd

Brilliant, insightful thread on the products that add joy to the everyday

@tomfgoodwin Depends on your objective? Yes it’s an interesting idea to play with, plus the potential to make wads of cash... But selling luxury to the few is unambitious IMO. Marketing is about making things better. Many people need their lives & futures to be better now - tackle that?

In marketing these days we should realistically be discussing the incredible numbers of newly created very wealthy people, many of whom will be young, and different. And also those used to money but with a new carpe diem attitude

Just posted a photo @ Saint Albans instagram.com/p/CNeZHienfuu/…