Harpal Singh

1.6K posts

Harpal Singh

Harpal Singh

@CustomIntent

Your buyers decide on Reddit before they hit your website. ChatGPT recommends based on what Reddit says. Founder @blimpp

London, England Katılım Aralık 2018
217 Takip Edilen315 Takipçiler
Harpal Singh
Harpal Singh@CustomIntent·
@levikov Nice stats but Pinterest absolutely does have AI detection
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69kov
69kov@levikov·
Pinterest does not have an AI detection system + has 480 million monthly active users w an average household income of $75k + a single static image generated in midjourney drives traffic to amazon for 6 to 18 MONTHS while every tiktok video u've ever posted died in 17 minutes. This is the most underpriced distribution channel on the internet right now n nobody under 30 is touching it bc they think it's "a mood board app"... The numbers ur marketing professor never updated his slides on: - Pinterest 2026 MAU = 480M - US Pinterest users = 86M - 85% female, 14% male, 1% other - Median household income = $76,400 - 87% of weekly users have bought something they saw on the platform - 96% of searches are unbranded ("kitchen ideas," "small bathroom," "fall outfits") - Average pin lifespan = 6-18 months of compounding traffic - Pinterest organic CPM equivalent = $0.12 - Tiktok organic CPM = $2-4 - Instagram organic CPM = $6-12 - Facebook PAID CPM = $40-60 - Pinterest = 50 to 400x more reach per piece of content for the same effort A static jpeg generated in nano banana pro in 14 seconds will drive traffic to ur amazon affiliate link for the next 11 months while a tiktok video u edited for 4 hours is dead in 17 minutes. The asymmetry is so obvious it's offensive... Move 1, pick the seasonal evergreen niche FIRST Pinterest is 100% intent-based search + the highest CPM categories are seasonal evergreens that print every single year: - Home decor + small space organization (CPM $14, perpetual) - Skincare routines + clean beauty (CPM $11, perpetual) - "What to wear" outfit boards (CPM $9, seasonal + perpetual) - Kitchen tools + recipe roundups (CPM $12, perpetual) - Weight loss + GLP-1 lifestyle content (CPM $18, highest paying vertical right now) - Christian motherhood + christian aesthetic (CPM $14, perpetual, almost no AI operators) - "Country living" + cottagecore (CPM $11, perpetual) - Pet styling + dog accessories (CPM $9, growing 38% YoY) Each pin u publish in these niches drives traffic for 6-18 months + compounds w every additional pin u publish in the same category bc Pinterest's algorithm rewards pinner consistency + board topical density. Move 2, generate the visual asset in nano banana pro inside google flow ultra ($99/mo) The format that prints on Pinterest: - 1000x1500px vertical pin - Aesthetic image w 4-6 product placements visible - Text overlay w specific keyword phrase ("12 farmhouse kitchen ideas under $50") - 3-5 versions per pin to test which thumbnail converts Total render time per pin = 14 seconds. Total pins per day per operator = 80-140. Move 3, the title structure that hits Pinterest's algorithm Pinterest is a SEARCH ENGINE. The algorithm rewards keyword density in the title + description + alt text. Title template: - "[Number] [Adjective] [Noun Category] for [Specific Use Case]" - "[Aesthetic Word] [Product Category] Under $[Price Point]" - "How to [Aesthetic Outcome] in [Time Frame]" Examples: "14 Cozy Living Room Ideas Under $200" / "8 Farmhouse Kitchen Organizers I'm Obsessed With" / "How to Get a Glow Up in 30 Days" This title structure converts at 4-7x higher CTR than artistic / cute / branded titles bc Pinterest users are literal-mindedly searching the EXACT phrasing. Move 4, the amazon associates per-pin tracking architecture Each pin links to an amazon "idea list" (a free amazon feature 99% of operators don't use). The idea list contains 6-12 products related to the pin's theme. Each product has ur amazon associates tracking link auto-applied. The pinner clicks through the pin → lands on the idea list → can buy any of 6-12 products + u get commission on ALL of them within a 24 hr cookie window. Average revenue per pin in evergreen niches = $34-$94/mo of compounding amazon commissions over the life of the pin. Move 5, the 80-pin/day cadence that triggers Pinterest's growth algorithm Pinterest rewards volume + consistency. New accounts that publish 80-140 fresh pins/day for 30 straight days move from "new pinner" to "established pinner" tier inside 30 days. At that point Pinterest starts pushing ur pins into the "fresh" + "trending" feeds bc the algorithm now classifies u as a high-velocity content source. Day 1-7 = nothing happens. Day 8-21 = first 4-7 pins start crossing 4k impressions/each. Day 22-30 = 1-2 pins cross 80k impressions + u start getting amazon click data. Day 30-60 = compound stage begins. Older pins start ranking. New pins inherit faster. Day 60-90 = $4-12k/mo in amazon commissions from 1 account. Day 90-180 = $8-30k/mo as the compounding library hits scale. Move 6, stack 4 niche accounts on 1 operator - "Cozy home + farmhouse" account (women 35-65, home decor amazon vertical) - "Glow up + clean girl" account (women 22-35, beauty amazon vertical) - "Christian motherhood" account (women 28-48, faith + family amazon vertical) - "Pet aesthetic + dog mom" account (women 28-45, pet amazon vertical) Combined operator revenue at maturity = $40-120k/mo from 4 accounts on $99/mo software spend. 99.5% gross margin... Move 7, the 5x multiplier nobody knows about (Pinterest Trends) Pinterest publishes a free trends dashboard at trends.pinterest. com. It shows search volume for every category 6-12 months ahead of actual buying patterns. Pinterest users plan purchases 90-150 days before they buy. The trends dashboard tells u exactly what to publish 90 days from now to capture demand BEFORE the brokies pile in. The dashboard is FREE. 96% of Pinterest creators do not use it. The 4% who do = the operators clearing $30k+/mo on the platform... (btw amazon's bonus pool kicks in at scale through MCN-level agency aggregation. Solo Pinterest operators get base amazon associates rates of 3-8%. Agency-aggregated operators get a cumulative 18-24% effective rate bc the agency negotiates the bonus pool across 280+ creators on the same brand portfolios. The brand thinks they're paying out at standard associates rates. They're paying us at premium tiered rates. The brand doesn't know. We are not going to tell them.) Sometimes a 480 million MAU platform sits there w 86 million US buyers at $76k median income + the lowest CPM equivalent in the entire internet + a 6-18 month content lifespan + 0% AI detection + 0% moderation pressure + every operator on twitter ignores it bc it doesn't have a follower count flex. Their ego = ur 18 month compounding asset. The agency = ap3x .spot 1 of fewer than 10 MCN-level tiktok agency partners globally. The Pinterest vertical is currently the highest priority opening we're filling this month bc the platform's organic distribution is at a 4 year low CPM + we just locked premium aggregated amazon rates that double the per-pin revenue solo operators can access. We don't sell info. We 1:1 coach operators directly into a contractually hired position inside the agency. Mid 5-figure brand retainer base + ongoing % of every campaign we plug u into + ur share of the aggregated amazon bonus pool + every team dinner comped + quarterly agency trips. $55M+ across 12 ppl in <12 months. 15 May spots open. Nearly 2k applications in. We hand pick. Apply or stay running tiktok videos that die in 17 minutes while ur pinterest competition compounds for 18 months lmfaoooo 😂
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Harpal Singh
Harpal Singh@CustomIntent·
@gaetano_nyc Well structured blogs are citation assets for AI. No one cares about organic Google ranking anymore.
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Gaetano DiNardi
Gaetano DiNardi@gaetano_nyc·
CMO asked me: If we publish more blogs in the next two weeks, would we see an impact down the road in the coming months? Me: No. Just publishing "more content" is not the answer. The industry wide pattern for blogs is high impression counts, and plummeting CTR. Even high ranking blog pages are not going to produce as many clicks due to AI disruption. CTR is crashing everywhere. It's even affecting branded search. CTR will continue to deteriorate further as SEO transforms into a zero-click environment. Relying on traffic for growth is optimizing for a model that no longer exists.
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Ryan Jones
Ryan Jones@RyanJones·
This shit is going to give GEO a worse reputation than SEO. It’s spam. Periodt.
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Harpal Singh
Harpal Singh@CustomIntent·
Brand blogs are about to make a big comeback in 2026.
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Harpal Singh
Harpal Singh@CustomIntent·
"This is Reddit. It outranks your homepage. It feeds every AI assistant going. It decides who your buyers pick. Its defect is that it's ugly, hostile, and won't show up in Google Analytics. It should be worth $10m a year to us. We can own it for relatively fuck all."
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Harpal Singh
Harpal Singh@CustomIntent·
5% visibility jump in 2 weeks, and now the most recommended brand in its peer set. It's not editorial. It's not on-site. It's not spamming. It's simply reverse engineering what's already being cited. #AISEO #SaaS
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WhatsApp
WhatsApp@WhatsApp·
today we're launching Incognito Chat with Meta AI, a new way to have completely private conversations with AI. built on top of our Private Processing technology, Incognito Chat lets you talk to Meta AI in a way that is invisible to anyone else. when you start an Incognito Chat with Meta AI, you're creating a private, temporary conversation that only you can see. your messages are processed in a secure environment that even Meta cannot access. your conversations are not saved and, by default, your messages disappear. this sets a new industry standard for privacy when having sensitive conversations with AI.
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Gael Breton
Gael Breton@GaelBreton·
Thinking about it now, I can't believe I was vibe coding and deploying code written by Sonnet 4. Sounds incredibly dangerous now thinking about it 😅.
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Harpal Singh
Harpal Singh@CustomIntent·
Only real influencer marketing you need is to have the mods from r/supplements on payroll. Unreal ROI.
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Harpal Singh
Harpal Singh@CustomIntent·
With the growth of AI search and the persona-centric way LLMs match queries to search, how long til we start to see ‘for {persona type}’ in URL-slugs? Testing this out with one brand with dupe URL-slugs based on persona entities.
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Harpal Singh
Harpal Singh@CustomIntent·
“Really loved the strategy, we’re all in. But going to hire this internally. Have an intern & team of VAs, and a Claude Max plan”
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Higgsfield AI 🧩
Higgsfield AI 🧩@higgsfield·
Higgsfield MCP is HERE! 🧩 You can now create content end-to-end inside any agent: OpenClaw, Hermes Agent, NemoClaw. The only way to get agentic access to Seedance 2.0, GPT Images 2.0, and every other top model. Let your agents build content while you sleep.
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Harpal Singh
Harpal Singh@CustomIntent·
- 31k searches a month - #1 result: Reddit - Recommended brand: TravelPro - Assuming a 40% CTR to Reddit and ~10% CTR to the brands website, that's 1.24k visits per month from this one thread alone - CR% of 1.5% x AOV of $200 that's $3.8k from one organic thread Add in the Direct traffic / LLM multiplier from ChatGPT citations etc. we're probably looking at $6-$8k per month from one comment on one Reddit thread. Now multiply by 20x threads. Unreal ROI.
Harpal Singh tweet media
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🃏@anupamrjp·
Vibe coding feels like momentum ⚡ but nothing actually ships that’s why it quietly wastes your time
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Umair Shaikh
Umair Shaikh@1Umairshaikh·
Being a solo vibe coder is brutal. You gotta build the damn thing, write the copy, fix the bugs, and somehow convince strangers to pay. Most days people just vibe code instead.
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Harpal Singh
Harpal Singh@CustomIntent·
Top 8 most hated Email marketing platforms according to Reddit Lens. Best rated? @postmarkapp with a sentiment score of 17 (38 avg. for category)
Harpal Singh tweet media
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Harpal Singh
Harpal Singh@CustomIntent·
GPT-5.4: 94.4% Opus 4.7: 94.2% Gemini 3.1 Pro: 94.3% The top frontier models are now within 0.2 points on reasoning. They can't really out-think each other anymore. So they compete on what they pull from the web before answering.
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Harpal Singh
Harpal Singh@CustomIntent·
YMYL supplement brand that wants to get cited more by Chat GPT? - Shill more on Reddit - Improve your Amazon review sentiment - Partner with influential YouTubers
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Harpal Singh
Harpal Singh@CustomIntent·
@Charles_SEO Similarish concept but I see tons of Reddit threads they cite despite being deleted / removed.
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Charles Floate 📈
Charles Floate 📈@Charles_SEO·
Super interesting case study from Kasra 🤔 He built 50 posts, got them cited by AI models, then deleted them... Claude and ChatGPT kept referencing pages for WEEKS after they were deleted. Pretty terrible data hygiene... From the biggest tech companies in the world!!! I got quoted in this one too 🙌 Worth the read.
Kasra Dash 💰@Kasra_Dash

x.com/i/article/2043…

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Harpal Singh
Harpal Singh@CustomIntent·
We're seeing ChatGPT listicle citations drop by almost 30% MoM. Is the listicle hack party over?
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